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Author: Douglas McDonald

Douglas McDonald

Douglas is one of the UK’s leading mobile specialists with over ten years of experience in the industry. He has developed his skills and knowledge in the UK and internationally.

As Director of Mobile & Connected Consumer at creative influence agency TMW, Douglas provides strategy and solutions for effectively integrating mobile and other connected devices into digital strategy. Specialising in understanding the increasingly connected consumer in a fast moving digital landscape, Douglas provides insight and learning for some of the world’s leading brands including Guinness, Infiniti, Lynx, Nissan and Sony.

Douglas is an Agency Ambassador to the Internet Advertising Bureau’s (IAB) Mobile Advertising Council and a member of the Direct Marketing Association’s (DMA) Mobile Marketing Council, where he is involved in developing industry leading research. 

Nine questions every CMO should ask their mobile strategist

With a recent study showing that only a tiny 14% of CMOs are happy with their mobile strategy we thought it was about time people start asking questions about their brand in mobile. 

Mike Philips (Strategist) and I put together nine questions that every CMO should ask their mobile strategist.


The future isn’t bright for specialist mobile web developers

The decision to optimise a site for mobile or build a full mobile site that works on all handsets has always been a tricky one for marketers.

Mobile specialists have tended to opt for creating a ‘full’ mobile site that works on all handsets but with times changing, could the days of the 'mobile only' web developers be numbered?