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Author: David Moth

David Moth

David Moth is Social Media Manager and Blog Editor at Econsultancy. 

What were the most significant social media trends in 2015?

It’s been a busy old year in social media.

Snapchat has gone from being a novelty messaging app to a valid means of marketing to youths.

Twitter has tried to reinvigorate itself by slightly changing the shape of one of its buttons.

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What were the key email marketing trends from 2015?

It’s basically Christmas already, so it’s time to look back at 2015 and mull over what’s occurred in digital marketing.

Email remains one of the most important channels in terms of driving traffic and sales, so I’ve asked several experts for their opinions on the most significant email marketing trends from this year.

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Why UX is important for charities: Macmillan's digital approach

Digital technologies have empowered charities with numerous new ways of communicating with their supporters and raising donations.

However this has also brought new challenges. For example, how can a non-profit justify investing in innovative and potentially risky digital channels? 

Digital transformation is a vital process for businesses to go through, but it requires patience and a degree of faith that upfront investment will result in long-term gains.

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Starbucks' new London digital concept store puts focus on customer experience

Starbucks has just unveiled its latest weapon in the battle for market share in the UK’s highly competitive coffee shop scene.

The Reserve bar is intended to be a cut above the usual outlets that crowd London’s streets, with a strong emphasis on offering a superior and relaxed experience for coffee connoisseurs.

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Play Buzzword Bingo to win a ticket to The Festival of Marketing 2015

Like most industries, marketing is cursed with its own peculiar set of buzzwords and catchphrases.

The best of these are almost totally unique to marketers, eliciting nothing more than a confused look verging on utter disdain from those outside the profession.

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Announcing the shortlist for The Masters of Marketing 2015 #TMOM15

The entries are in and the votes have been counted, so it’s time to reveal the shortlist for the inaugural Masters of Marketing! 

The awards are a combination of Econsultancy’s Digitals and Marketing Week’s Engage Awards, so as you can imagine the quality of entries has been extremely high.

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Win tickets to #FOM15 by guessing the secret speaker

It probably hasn’t escaped your attention that we’ll be hosting the Festival of Marketing on 11-12 November.

We’ve already announced a load of amazing speakers, including marketers from the world’s biggest brands plus a few star names with inspirational stories to tell.

But we’re not done yet, and there’s one more secret speaker we’re very excited about so we thought we’d reveal their identity via the medium of a ticket giveaway.

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APAC Insights: How Wego launched a travel app in Asia-Pacific

The online travel industry is both competitive and complex, with many different vendors, aggregators and review sites vying for people’s attention.

Travel comparison site Wego is attempting to cut through the noise and gain market share in Asia and the Middle East.

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Q&A: How Maersk Line created a brilliant B2B social media strategy

No conversation about B2B social media would be complete without a mention of Maersk Line.

The shipping company has managed to do the seemingly impossible and make social media an important part of its marketing mix.

To find out more about Maersk Line’s social strategy I interviewed Davina Rapaport, who is the company’s Pulse and Social Media Manager.

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Four key data trends affecting the digital marketing industry

Having spent many years working on ad campaigns for brands such as JP Morgan, Microsoft and Johnson & Johnson, Ben Rhodes is now director of customer marketing for Royal Mail.

It’s for this reason that Ben was invited to sit on the judging panel for Marketing Week’s Data Storytelling Conference, which takes place this Thursday 10 September.

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Astronaut Chris Hadfield announced as headline speaker at Festival of Marketing

Colonel Chris Hadfield, former commander of the International Space Station, has been announced as one of the headline speakers at this year’s Festival of Marketing.

Taking place on 11-12 November in London, the award-winning event is the place where marketers, brands and agencies meet to celebrate, discover and shape the future of marketing.

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Manchester United kicks off digital transformation plan to improve fans' experience

Manchester United has announced a new digital transformation programme as it seeks to improve the customer experience for its 659m fans worldwide.

The Premier League club has partnered with Indian tech giant HCL to build an innovation lab at Old Trafford to prototype new digital ideas.

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