{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Author: David Moth

David Moth

David Moth is Social Media Manager and Blog Editor at Econsultancy. 

Q&A: How Maersk Line created a brilliant B2B social media strategy

No conversation about B2B social media would be complete without a mention of Maersk Line.

The shipping company has managed to do the seemingly impossible and make social media an important part of its marketing mix.

To find out more about Maersk Line’s social strategy I interviewed Davina Rapaport, who is the company’s Pulse and Social Media Manager.

2 comments

Four key data trends affecting the digital marketing industry

Having spent many years working on ad campaigns for brands such as JP Morgan, Microsoft and Johnson & Johnson, Ben Rhodes is now director of customer marketing for Royal Mail.

It’s for this reason that Ben was invited to sit on the judging panel for Marketing Week’s Data Storytelling Conference, which takes place this Thursday 10 September.

1 comment

Astronaut Chris Hadfield announced as headline speaker at Festival of Marketing

Colonel Chris Hadfield, former commander of the International Space Station, has been announced as one of the headline speakers at this year’s Festival of Marketing.

Taking place on 11-12 November in London, the award-winning event is the place where marketers, brands and agencies meet to celebrate, discover and shape the future of marketing.

0 comments

Manchester United kicks off digital transformation plan to improve fans' experience

Manchester United has announced a new digital transformation programme as it seeks to improve the customer experience for its 659m fans worldwide.

The Premier League club has partnered with Indian tech giant HCL to build an innovation lab at Old Trafford to prototype new digital ideas.

2 comments

15+ APAC digital marketing stats from August 2015

Another month has been ticked off the calendar so it’s time again for our monthly stats roundup from Asia-Pacific.

This time around it includes Facebook usage, e-retail in China, mobile marketing, real-time marketing and programmatic video.

0 comments

Three key trends from our State of Marketing Attribution in Asia Pacific Report

One of the common refrains about digital marketing is that everything is measurable.

However new research by Econsultancy and Datalicious shows that 60% of marketers in Asia-Pacific do not carry out any sort of attribution modelling.

0 comments

How bookmaker Coral uses social & personalisation to improve customer experience

Coral is one of the UK’s largest bookmaking and gaming brands, with more than 1,800 high street shops and a growing online and mobile proposition. 

Social media is central to the company’s marketing strategy, particularly when it comes to improving customer loyalty.

2 comments

Five digital marketing campaigns from Singapore's Golden Jubilee #SG50

Singaporeans have just enjoyed a very long weekend off work to celebrate the country’s 50th anniversary.

The Golden Jubilee involved four days of fireworks, parades, concerts and other celebrations.

0 comments

16+ APAC digital marketing stats from July 2015

I’m jumping the gun slightly this month, but as it’s almost the end of July I’m going to go ahead and roundup the best digital marketing stats we’ve seen in the past 30 days or so.

This time it includes the tablet market in Vietnam, Amazon’s investment in India, CX in Australia, Walmart’s ecommerce plans in China, and a whole lot more.

0 comments

Three real-time marketing case studies from Southeast Asia

Today's ‘always-on’ customers have new real-time expectations, so real-time marketing has never been more necessary.

Thankfully emerging digital marketing technologies and platforms offer an opportunity that was never before possible with traditional marketing.

0 comments

Introducing our free Festival of Marketing Workbook

Ahead of this year’s Festival of Marketing we’re publishing a free Workbook that includes all the topics covered at the event.

Each chapter will include details of the latest trends, tips, advice and case studies relating to a different content stream.

I’ve had the pleasure of writing the first chapter, which focuses on the latest developments in social media.

0 comments

Video content strategy: equipment, tools & other useful advice

At the beginning of this year I wrote an article detailing Econsultancy's efforts to start using more video on the blog.

Our biggest problem back then was coming up with ideas that our audience would be interested in, rather than just creating video for the sake of it.

8 comments