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Author: David Moth

David Moth

David Moth is Social Media Manager and Blog Editor at Econsultancy. 

What are the biggest challenges for digital marketers in 2015?

Trends and prediction articles are always popular on the Econsultancy blog as people love to know what’s around the corner.

Unfortunately in the fast-moving world of digital marketing it’s difficult to predict how things will evolve with any degree of certainty.

So rather than reveal any of my own ill-informed forecasts, we decided to canvas the expert speakers from our Future of Digital Marketing event.

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20+ digital marketing stats from APAC in June 2015

It’s the start of a new month, so let’s cast an eye back over the past 30 days and enjoy the finest digital marketing stats that Asia-Pacific had to offer.

June’s roundup includes mobile apps, ecommerce, YouTube, social in India, online shopping in China, Aussie adspend and multichannel shopping in Singapore.

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The boom of the programmatic gong

In this extract from our Top 100 Digital Agencies Report 2015 , I look at the the new ad buying landscape and the need for agencies to prove their value in this complex, data-driven environment.

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10 behavioural marketing trends & talking points from Malaysia

The third of our four Asia-Pacific behavioural marketing roundtable events took place in Kuala Lumpur earlier this week.

Senior-level marketers gathered to discuss the trends and challenges stemming from marketing automation, email and behavioural marketing.

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10 behavioural marketing trends & talking points from Singapore

For the second in our series of Asia-Pacific roundtable events we invited senior marketers in Singapore to discuss the trends and challenges around behavioural marketing.

The conversations focused on email, marketing automation and behavioural marketing.

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Nine talking points from our behavioural marketing event in the Philippines

Earlier this week Econsultancy and Silverpop hosted a roundtable event in the Philippines where senior digital marketers gathered to discuss the latest trends and challenges in behavioural marketing.

It was the first in a series of events to be hosted across Asia-Pacific, with conversations focusing on email marketing, marketing automation and behavioural marketing.

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15 fascinating digital marketing and ecommerce stats from APAC in May 2015

Another month has passed so it’s time to round-up the most interesting and useful digital marketing stats from APAC.

This time around we've included WeChat, ecommerce in India, Alibaba getting sued, Aussies shunning wearables and a whole load of m-commerce stats. 

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How will digital marketing evolve in the next 10 years?

On June 11 we’ll be celebrating the tenth anniversary of our Future of Digital Marketing (FODM) conference.

It’s always a fascinating event that brings together top industry experts who do some futuregazing to try and shine some light on how digital marketing will evolve in the future.

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How Western brands should plan for content marketing in APAC

Content marketing is currently one of the most important trends in digital, and it’s one that presents a huge challenge for Western brands hoping to expand into the Asia-Pacific region.

It’s tempting to view the region as one entity for marketing campaigns, but language and cultural barriers mean that really isn’t the case.

To find out more about how to approach content marketing in APAC, I spoke to Julia Tan from Mynewsdesk in Singapore.

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62% of marketers use programmatic for brand campaigns: report

Almost two-thirds of marketers (62%) are using programmatic advertising for brand campaigns as opposed to direct response, according to the findings from our new Programmatic Branding Report.

The results also show that, on average, 40% of programmatic spending goes towards branding campaigns, with marketers expecting a 37% increase in their programmatic ad spend by 2017.

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How Lamborghini uses social engagement & loyalty KPIs to measure 'desire'

Lamborghini probably wouldn’t have to try too hard to gain a massive following on social.

However, the company pours a huge amount of effort into cultivating social communities as part of its strategy to become the most desirable car brand in the world.

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What is behavioural marketing and why do you need it?

Econsultancy deputy editor Christopher Ratcliff has built up a broad library of articles that act as a beginner’s guide to various digital marketing channels.

However one method he neglected to cover is behavioural marketing, also known as behavioural targeting.

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