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Author: David Moth

David Moth

David Moth is Social Media Manager and Blog Editor at Econsultancy. 

15+ APAC digital marketing stats from August 2015

Another month has been ticked off the calendar so it’s time again for our monthly stats roundup from Asia-Pacific.

This time around it includes Facebook usage, e-retail in China, mobile marketing, real-time marketing and programmatic video.

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Three key trends from our State of Marketing Attribution in Asia Pacific Report

One of the common refrains about digital marketing is that everything is measurable.

However new research by Econsultancy and Datalicious shows that 60% of marketers in Asia-Pacific do not carry out any sort of attribution modelling.

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How bookmaker Coral uses social & personalisation to improve customer experience

Coral is one of the UK’s largest bookmaking and gaming brands, with more than 1,800 high street shops and a growing online and mobile proposition. 

Social media is central to the company’s marketing strategy, particularly when it comes to improving customer loyalty.

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Five digital marketing campaigns from Singapore's Golden Jubilee #SG50

Singaporeans have just enjoyed a very long weekend off work to celebrate the country’s 50th anniversary.

The Golden Jubilee involved four days of fireworks, parades, concerts and other celebrations.

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16+ APAC digital marketing stats from July 2015

I’m jumping the gun slightly this month, but as it’s almost the end of July I’m going to go ahead and roundup the best digital marketing stats we’ve seen in the past 30 days or so.

This time it includes the tablet market in Vietnam, Amazon’s investment in India, CX in Australia, Walmart’s ecommerce plans in China, and a whole lot more.

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Three real-time marketing case studies from Southeast Asia

Today's ‘always-on’ customers have new real-time expectations, so real-time marketing has never been more necessary.

Thankfully emerging digital marketing technologies and platforms offer an opportunity that was never before possible with traditional marketing.

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Introducing our free Festival of Marketing Workbook

Ahead of this year’s Festival of Marketing we’re publishing a free Workbook that includes all the topics covered at the event.

Each chapter will include details of the latest trends, tips, advice and case studies relating to a different content stream.

I’ve had the pleasure of writing the first chapter, which focuses on the latest developments in social media.

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Video content strategy: equipment, tools & other useful advice

At the beginning of this year I wrote an article detailing Econsultancy's efforts to start using more video on the blog.

Our biggest problem back then was coming up with ideas that our audience would be interested in, rather than just creating video for the sake of it.

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What are the biggest challenges for digital marketers in 2015?

Trends and prediction articles are always popular on the Econsultancy blog as people love to know what’s around the corner.

Unfortunately in the fast-moving world of digital marketing it’s difficult to predict how things will evolve with any degree of certainty.

So rather than reveal any of my own ill-informed forecasts, we decided to canvas the expert speakers from our Future of Digital Marketing event.

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20+ digital marketing stats from APAC in June 2015

It’s the start of a new month, so let’s cast an eye back over the past 30 days and enjoy the finest digital marketing stats that Asia-Pacific had to offer.

June’s roundup includes mobile apps, ecommerce, YouTube, social in India, online shopping in China, Aussie adspend and multichannel shopping in Singapore.

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The boom of the programmatic gong

In this extract from our Top 100 Digital Agencies Report 2015 , I look at the the new ad buying landscape and the need for agencies to prove their value in this complex, data-driven environment.

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10 behavioural marketing trends & talking points from Malaysia

The third of our four Asia-Pacific behavioural marketing roundtable events took place in Kuala Lumpur earlier this week.

Senior-level marketers gathered to discuss the trends and challenges stemming from marketing automation, email and behavioural marketing.

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