{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Author: David Moth

David Moth

David Moth is Social Media Manager and Blog Editor at Econsultancy. 

16+ APAC digital marketing stats from July 2015

I’m jumping the gun slightly this month, but as it’s almost the end of July I’m going to go ahead and roundup the best digital marketing stats we’ve seen in the past 30 days or so.

This time it includes the tablet market in Vietnam, Amazon’s investment in India, CX in Australia, Walmart’s ecommerce plans in China, and a whole lot more.


Three real-time marketing case studies from Southeast Asia

Today's ‘always-on’ customers have new real-time expectations, so real-time marketing has never been more necessary.

Thankfully emerging digital marketing technologies and platforms offer an opportunity that was never before possible with traditional marketing.


Introducing our free Festival of Marketing Workbook

Ahead of this year’s Festival of Marketing we’re publishing a free Workbook that includes all the topics covered at the event.

Each chapter will include details of the latest trends, tips, advice and case studies relating to a different content stream.

I’ve had the pleasure of writing the first chapter, which focuses on the latest developments in social media.


Video content strategy: equipment, tools & other useful advice

At the beginning of this year I wrote an article detailing Econsultancy's efforts to start using more video on the blog.

Our biggest problem back then was coming up with ideas that our audience would be interested in, rather than just creating video for the sake of it.


What are the biggest challenges for digital marketers in 2015?

Trends and prediction articles are always popular on the Econsultancy blog as people love to know what’s around the corner.

Unfortunately in the fast-moving world of digital marketing it’s difficult to predict how things will evolve with any degree of certainty.

So rather than reveal any of my own ill-informed forecasts, we decided to canvas the expert speakers from our Future of Digital Marketing event.


20+ digital marketing stats from APAC in June 2015

It’s the start of a new month, so let’s cast an eye back over the past 30 days and enjoy the finest digital marketing stats that Asia-Pacific had to offer.

June’s roundup includes mobile apps, ecommerce, YouTube, social in India, online shopping in China, Aussie adspend and multichannel shopping in Singapore.


The boom of the programmatic gong

In this extract from our Top 100 Digital Agencies Report 2015 , I look at the the new ad buying landscape and the need for agencies to prove their value in this complex, data-driven environment.


10 behavioural marketing trends & talking points from Malaysia

The third of our four Asia-Pacific behavioural marketing roundtable events took place in Kuala Lumpur earlier this week.

Senior-level marketers gathered to discuss the trends and challenges stemming from marketing automation, email and behavioural marketing.

1 comment

10 behavioural marketing trends & talking points from Singapore

For the second in our series of Asia-Pacific roundtable events we invited senior marketers in Singapore to discuss the trends and challenges around behavioural marketing.

The conversations focused on email, marketing automation and behavioural marketing.


Nine talking points from our behavioural marketing event in the Philippines

Earlier this week Econsultancy and Silverpop hosted a roundtable event in the Philippines where senior digital marketers gathered to discuss the latest trends and challenges in behavioural marketing.

It was the first in a series of events to be hosted across Asia-Pacific, with conversations focusing on email marketing, marketing automation and behavioural marketing.


15 fascinating digital marketing and ecommerce stats from APAC in May 2015

Another month has passed so it’s time to round-up the most interesting and useful digital marketing stats from APAC.

This time around we've included WeChat, ecommerce in India, Alibaba getting sued, Aussies shunning wearables and a whole load of m-commerce stats. 

1 comment

How will digital marketing evolve in the next 10 years?

On June 11 we’ll be celebrating the tenth anniversary of our Future of Digital Marketing (FODM) conference.

It’s always a fascinating event that brings together top industry experts who do some futuregazing to try and shine some light on how digital marketing will evolve in the future.