Author: David Moth

David Moth

David Moth is Social Media Manager and Blog Editor at Econsultancy. 

creative programmatic

Has Programmatic Advertising killed creativity in marketing?

Programmatic advertising is currently one of the most talked about channels in digital marketing. 

Econsultancy founder Ashley Friedlein mentioned it several times while discussing his top digital trends for 2016.

It has become a hot topic as, although there’s a general sense that it’s an effective marketing channel and one worth investing in, many in the industry also struggle to understand how it works.

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Merry Christmas from Econsultancy, see you in 2016!

It’s Christmas Eve, which means that our blog traffic will have reached the end of its death spiral as the last remaining stragglers finally leave the office and head off to see their loved ones.

In order that our cherished audience doesn’t miss out on any digital marketing gold while they're celebrating Christmas and the New Year, we’ll be signing off until January 4.

That’s right, no new posts or Daily Pulse newsletters for an entire week.

This has the added benefit of protecting our own egos from the harsh reality of the holiday period pageview stats.

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What are the biggest email marketing errors that brands still make?

Eagle-eyed Econsultancy readers will notice that we’ve published a number of end-of-year roundups recently.

For each of these posts we asked a panel of experts for their views, and while I had their attention I slipped in a few extra questions.

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Nine email marketing trends set to dominate 2016

We’ve already rounded up the top email marketing trends from 2015, and now it’s time to look forward to 2016.

I asked several experts to suggest the trends that will define email marketing over the next 12 months.

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11 pivotal social media trends for 2016

What’s more fun than looking back at social media trends from 2015?

Asking experts to do a spot of future-gazing and give us their predictions for social trends in 2016!

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What were the most significant social media trends in 2015?

It’s been a busy old year in social media.

Snapchat has gone from being a novelty messaging app to a valid means of marketing to youths.

Twitter has tried to reinvigorate itself by slightly changing the shape of one of its buttons.

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What were the key email marketing trends from 2015?

It’s basically Christmas already, so it’s time to look back at 2015 and mull over what’s occurred in digital marketing.

Email remains one of the most important channels in terms of driving traffic and sales, so I’ve asked several experts for their opinions on the most significant email marketing trends from this year.

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Why UX is important for charities: Macmillan's digital approach

Digital technologies have empowered charities with numerous new ways of communicating with their supporters and raising donations.

However this has also brought new challenges. For example, how can a non-profit justify investing in innovative and potentially risky digital channels? 

Digital transformation is a vital process for businesses to go through, but it requires patience and a degree of faith that upfront investment will result in long-term gains.

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Starbucks' new London digital concept store puts focus on customer experience

Starbucks has just unveiled its latest weapon in the battle for market share in the UK’s highly competitive coffee shop scene.

The Reserve bar is intended to be a cut above the usual outlets that crowd London’s streets, with a strong emphasis on offering a superior and relaxed experience for coffee connoisseurs.

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Play Buzzword Bingo to win a ticket to The Festival of Marketing 2015

Like most industries, marketing is cursed with its own peculiar set of buzzwords and catchphrases.

The best of these are almost totally unique to marketers, eliciting nothing more than a confused look verging on utter disdain from those outside the profession.

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Announcing the shortlist for The Masters of Marketing 2015 #TMOM15

The entries are in and the votes have been counted, so it’s time to reveal the shortlist for the inaugural Masters of Marketing! 

The awards are a combination of Econsultancy’s Digitals and Marketing Week’s Engage Awards, so as you can imagine the quality of entries has been extremely high.

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Win tickets to #FOM15 by guessing the secret speaker

It probably hasn’t escaped your attention that we’ll be hosting the Festival of Marketing on 11-12 November.

We’ve already announced a load of amazing speakers, including marketers from the world’s biggest brands plus a few star names with inspirational stories to tell.

But we’re not done yet, and there’s one more secret speaker we’re very excited about so we thought we’d reveal their identity via the medium of a ticket giveaway.

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