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Author: David Moth

David Moth

David Moth is Social Media Manager and Blog Editor at Econsultancy. 

Southampton's AR campaign is about fan engagement, not ROI

Southampton FC has launched an ad campaign that uses augmented reality to embed extra content within banners around the city.

Fans can use the Blippar app to access the club’s mobile website, team shop and ticket office.

Users can also add their face to the Southampton team huddle and share the image using email, Facebook and Twitter.

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Google rolls out redesigned homepage

Google has started to roll out a new look, which it says will create a “simple and intuitive” user experience.

The redesign, which is only available to a limited number of users at the moment, replaces the current black strip at the top of the page with a grey logo.

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Online is UK's second-favourite news source, but only 3.8% pay: infographic

Online is close to overtaking TV as the most popular news source for UK consumers, but only 3.8% of people pay for content online.

According to a study by Oliver and Ohibaum, 68% of UK consumers source news content online compared to 75% from TV and 54% in newspapers.

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2012 Super Bowl to be streamed online and via mobile

The NFL and US broadcaster NBC have announced that the 2012 Super Bowl will be streamed live online and to mobile devices.

Along with the annual showpiece, wild card Saturday and the Pro Bowl will also be available online and from Verizon’s NFL Mobile app.

The stream will include additional camera angles, highlights and live stats.

This isn't the first time that the NFL has ventured into the world of streaming – viewers have been able to access live games via NFL.com for several years while NBC shows its ‘Sunday Night Football’ broadcasts online and to Verizon phones.

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Loyalty schemes don't create loyal consumers, says Ipsos MORI

Customer loyalty schemes are not necessarily driving brand loyalty, according to a new report.

Research conducted by The Logic Group and Ipsos MORI found that 68% of consumers are members of supermarket loyalty schemes, but only 47% of those feel loyal to their supermarket.

Overall 77% of the 2,000 British consumers surveyed are members of one or more loyalty schemes, and 69% are satisfied with their schemes.

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YouTube releases top 10 most watched videos for 2011

Hot on the heels of Google’s 2011 Zeitgeist, YouTube has released a list of its most-watched videos in the UK this year.

Surprisingly the top spot isn't taken by a cat, but is filled by a talking dog, followed closely by a T-Mobile advert that took advantage of the buzz surrounding the royal wedding.

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BBC achieves 1.1m downloads and 500k new users with iPhone app

The BBC’s iPlayer iOS app has been downloaded 1.1m times in the week since it was upgraded to run on the iPhone and iPod touch.

Daniel Danker, BBC general manager of programmes and on demand, said that 500,000 of the downloads were to users who had never installed the app before.

The iPlayer app, which was launched on iPad and Android in February, has been a key factor in the growth of tablet and mobile viewing of BBC content.

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Online gaming sees massive growth: infographic

In these times of recession, online gaming is a boom industry, as witnessed by Zynga’s IPO today.

The deal values Zynga, the maker of FarmVille and CityVille, at $9bn and is the largest US internet IPO since Google raised $1.9bn in 2004.

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Google puts its own ads at the top of the sponsored links section

Google is running a trial that sees adverts for its own hotel comparison site placed above sponsored ads from other travel companies.

The ads for Google’s new Hotel Finder site appear at the top of premium search listings under the heading ‘comparison ad’.

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MySpace's decline sees StumbleUpon move into top 10 social networks

StumbleUpon broke into the top 10 of the most visited social networking sites this past November, exceeding MySpace for the first time ever.

This is the first time MySpace has failed to rank in the top 10 social networking sites, according to the stats compiled by Experian Hitwise.

Experian analyst James Murray said StumbleUpon owes its top 10 position to MySpace’s continuing decline rather than a boost in its own traffic.

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Facebook trials new coupon ads

Facebook is trialling coupon-based ads, providing brands with a new way of targeting their fans.

The coupons can be posted on a brand’s Facebook page wall, and then also appear as clickable ads on a user’s homepage.

If a user clicks on a coupon then Facebook posts the action to their wall and sends an email that confirms details of the offer, encouraging the user to share the deal with Facebook friends.

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New Seatwave tool brings ticket sales to third-party apps

Seatwave, the online ticket brokering service, has launched a new software developer kit (SDK) for iOS that allows developers to sell tickets through their own apps.

The SDK gives third-party developers access to Seatwave’s entire ticket inventory and enables in-app purchases.

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