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Author: David Moth

David Moth

David Moth is Social Media Manager and Blog Editor at Econsultancy. 

Loyalty schemes don't create loyal consumers, says Ipsos MORI

Customer loyalty schemes are not necessarily driving brand loyalty, according to a new report.

Research conducted by The Logic Group and Ipsos MORI found that 68% of consumers are members of supermarket loyalty schemes, but only 47% of those feel loyal to their supermarket.

Overall 77% of the 2,000 British consumers surveyed are members of one or more loyalty schemes, and 69% are satisfied with their schemes.

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YouTube releases top 10 most watched videos for 2011

Hot on the heels of Google’s 2011 Zeitgeist, YouTube has released a list of its most-watched videos in the UK this year.

Surprisingly the top spot isn't taken by a cat, but is filled by a talking dog, followed closely by a T-Mobile advert that took advantage of the buzz surrounding the royal wedding.

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BBC achieves 1.1m downloads and 500k new users with iPhone app

The BBC’s iPlayer iOS app has been downloaded 1.1m times in the week since it was upgraded to run on the iPhone and iPod touch.

Daniel Danker, BBC general manager of programmes and on demand, said that 500,000 of the downloads were to users who had never installed the app before.

The iPlayer app, which was launched on iPad and Android in February, has been a key factor in the growth of tablet and mobile viewing of BBC content.

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Online gaming sees massive growth: infographic

In these times of recession, online gaming is a boom industry, as witnessed by Zynga’s IPO today.

The deal values Zynga, the maker of FarmVille and CityVille, at $9bn and is the largest US internet IPO since Google raised $1.9bn in 2004.

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Google puts its own ads at the top of the sponsored links section

Google is running a trial that sees adverts for its own hotel comparison site placed above sponsored ads from other travel companies.

The ads for Google’s new Hotel Finder site appear at the top of premium search listings under the heading ‘comparison ad’.

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MySpace's decline sees StumbleUpon move into top 10 social networks

StumbleUpon broke into the top 10 of the most visited social networking sites this past November, exceeding MySpace for the first time ever.

This is the first time MySpace has failed to rank in the top 10 social networking sites, according to the stats compiled by Experian Hitwise.

Experian analyst James Murray said StumbleUpon owes its top 10 position to MySpace’s continuing decline rather than a boost in its own traffic.

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Facebook trials new coupon ads

Facebook is trialling coupon-based ads, providing brands with a new way of targeting their fans.

The coupons can be posted on a brand’s Facebook page wall, and then also appear as clickable ads on a user’s homepage.

If a user clicks on a coupon then Facebook posts the action to their wall and sends an email that confirms details of the offer, encouraging the user to share the deal with Facebook friends.

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New Seatwave tool brings ticket sales to third-party apps

Seatwave, the online ticket brokering service, has launched a new software developer kit (SDK) for iOS that allows developers to sell tickets through their own apps.

The SDK gives third-party developers access to Seatwave’s entire ticket inventory and enables in-app purchases.

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Johnston Press launches 211 regional mobile sites

Newspaper publisher Johnston Press has launched mobile sites for each of its 211 regional titles, which include The Yorkshire Post and The Bucks Herald.

The new mobile optimised sites will include news, sport and entertainment content, as well as job listings.

In addition the sites will integrate JP's 'Find it' function which delivers user recommendations for local businesses.

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Argos jumps on the QR code bandwagon with pop-up shop

Argos is the latest retailer to open a QR code pop-up shop in the run-up to Christmas.

In a move similar to the eBay store near Oxford Street and John Lewis' virtual shop window in Brighton, customers will be able to scan the code of a selected item on their smartphone and will then be sent to Argos’ online checkout.

There will be 75 Christmas gift ideas on display at Paddington today and Friday, and then in Waterloo on Wednesday and Thursday.

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Virgin Games launches mobile gambling platform

Virgin Games has launched a new mobile platform so that its customers can gamble on the go.

The platform, called Virgin Casino Mobile, will host games such as Roulette, Blackjack and Tomb Raider from a range of third party developers.

It is essentially an extension of Virgin’s current gambling site, allowing users to login and pay using their existing membership accounts.

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Toyota targets the 'geek chic' market with gaming campaign

Toyota is targeting the apparently untapped 'geek' demographic with a new multichannel campaign for its 2012 Yaris.

This focuses around a mini-series called Your Dungeon My Dragon, as well as a Yaris avatar that's been designed for Xbox LIVE.

Toyota wants to reach the 'geek chic' market, as it says that competitors neglect this group while gunning after "cool hipster customers".

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