{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Author: David Moth

David Moth

David Moth is Social Media Manager and Blog Editor at Econsultancy. 

Visa and La Caixa make Barcelona contactless for MWC

A new deal between Visa and Spanish bank La Caixa will see contactless payments rolled out across Barcelona.

One million NFC-enabled cards will be issued, 500 ATMs upgraded and 15,00 new point-of-sale terminals installed around the city.

1 comment

$4.8bn virtual currency market: the expert's view

With Juniper predicting that mobile in-game purchasing will hit $4.8bn by 2016, this is a market that brands can’t afford to ignore.

But can companies take a share of the virtual currency revenue, or are they restricted to using it as an opportunity to promote their brand through sponsorship and ads?

The opportunity is muddied further by the dilemma of whether to charge per download or follow the freemium model and rely on in-game purchasing for monetisation.

0 comments

Apple and Amazon top m-commerce customer satisfaction charts

Apple and Amazon’s mobile sites produce the highest level of customer satisfaction in the US, according to a new report from ForeSee

During November and December ForeSee surveyed users of the top 40 US retailer sites by sales volume, and was able to collect statistically-reliable data for 16 of them.

0 comments

Christmas sales fall at Tesco despite 14% boost in online revenue

Tesco has reported ‘disappointing’ Christmas sales figures, despite a boost in online trading.

Excluding VAT and petrol, sales in the six weeks to January 7 2012 were down 2.3% year-on-year.

0 comments

Cadbury turns to Google+ to launch Bubbly bar

Cadbury has used its social media profiles to launch a new chocolate bar, the Dairy Milk Bubbly.

The chocolate brand announced the new product exclusively on Google+, but the initial release was followed quickly by mentions on Facebook and Twitter.

0 comments

YouTube accounts for 25% of visits to social sites in December

Google maintained its dominance of the search market in December, hoovering up 91.7% of all searches in the UK.

Statistics from Experian Hitwise also reveal that YouTube also had a bumper month, accounting for 25% of visits to social networking sites.

1 comment

Should social media be a bigger part of the Fabergé egg hunt?

Fabergé, famous for its jewelled eggs, is gearing up for a Big Egg Hunt promotion in London, due to start on Shrove Tuesday 2012.

For 40 days and 40 nights there will be 200 Fabergé eggs, decorated by leading artists, designers and jewellers, hidden around central London.

By collecting a map or downloading an app, people can take part in the hunt - which aims to raise £1m for charity.

1 comment

Facebook places ads alongside social updates in the news feed

Facebook has started placing ads within its news feed, meaning they now show up next to social updates from your friends.

The ads can only feature in a user’s news feed if they or a friend have already ‘liked’ the brand.

4 comments

Google adds social content from Google+ into search results

Google has added a new function called 'Search, plus Your World' that gives prominence to content from Google+ within search results.

To be precise, there are actually three new features – People and Pages, Personal Results and Profiles in Search.

21 comments

Visa enables NFC payments in LG, Samsung and RIM phones

Visa has announced that its NFC payment system is now certified for use in LG, Samsung and RIM smartphones.

The payWave application allows consumers to use their mobile to pay for goods at the point-of-sale.

1 comment

Panasonic announces social TV tie in with MySpace

Panasonic has announced plans for a new social TV product at CES – but its big reveal was slightly undermined by the decision to launch the device in partnership with MySpace.

MySpace TV will be integrated into Panasonic connected TVs in the second half of 2012, providing users with the ability to share their viewing experience with friends through their TV set rather than using a mobile or tablet.

3 comments

Upselling is 20 times more effective than cross-selling online

Upselling on e-commerce sites performs 20 times better than cross-selling, according to new research from PredictiveIntent.

The statistics show that upselling, in which visitors are shown similar but more expensive products than the one in view, drives over 4% of sales compared to just 0.2% of sales driven by cross-sales tactics (such as displaying 'people who bought this item also bought').

0 comments