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Author: David Moth

David Moth

David Moth is Social Media Manager and Blog Editor at Econsultancy. 

Upselling is 20 times more effective than cross-selling online

Upselling on e-commerce sites performs 20 times better than cross-selling, according to new research from PredictiveIntent.

The statistics show that upselling, in which visitors are shown similar but more expensive products than the one in view, drives over 4% of sales compared to just 0.2% of sales driven by cross-sales tactics (such as displaying 'people who bought this item also bought').

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15% of those aged 16-24 turn to social media first for customer service

Once again we see that young consumers want to be able to address customer service issues using social media, according to a new study by Sitel.

Led by consumers aged under 25, Britons are turning to social media sites – including Facebook, Twitter, blogs and forums – to solve problems, search for information or voice complaints.

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TfL achieves 4,500 clicks on QR code ad campaign

QR codes are still yet to prove their value. There have been several high profile trials of late; but have they been successful and what do you benchmark success against?

Mobile web consultant Terence Eden has pulled together some stats from a TfL poster campaign that links users to a real-time bus schedule.

These figures show that since going live in November, the QR codes have been scanned 4,500 times at a rate of roughly 70 times per day.

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BSkyB acquires 10% stake in social TV app Zeebox

BSkyB has acquired a 10% stake in social TV startup Zeebox for a multi-million pound sum.

Zeebox, which only launched in October, brings a social element to watching TV by allowing users to see what their friends are viewing and then talk about it online.

It includes web functionality, as well as iPhone and iPad apps that combine a live TV guide with collections of tweets and status updates for each show.

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10 predictions for mobile in 2012

MEF, the global community for mobile content and commerce, has released its 10 predictions for 2012.

Top of the list is NFC. MEF predicts that there will be increased investment with some spectacular trials, but that it will still fail to have a significant commercial impact.

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Starbucks allows customers to pay for their coffee using iPhone app

Starbucks’ new mobile payment app went live in the UK today, giving users the ability to buy their coffee using an onscreen barcode.

The coffee chain’s iPhone app integrates its loyalty card, so users can manage their card balance and top-up direct from their mobiles.

Customers pay for their drink by swiping their barcode at the till.

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38% of UK consumers prefer SMS to mobile web

Consumers prefer to receive promotions by text message rather than mobile web, according to new research by the Direct Marketing Association.

The study found that 38% of UK consumers prefer SMS promotions compared to just 15% that favour mobile web.

However, this is likely to be a reflection of the number of consumers who own smartphones - which currently stands at around 46% in the UK according to Ofcom.

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Walmart acquires mobile agency Small Society

Walmart has acquired mobile agency Small Society to join its growing @WalmartLabs mobile team.

Small Society has built several consumer iPhone apps for brands such as Starbucks and Whole Foods, and the team will now be set to work improving the retailer's mobile offering.

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PayPal's Scott Thompson named Yahoo CEO

Yahoo has confirmed the appointment of PayPal president Scott Thompson as its new CEO.

Thompson’s decision to jump ship comes at a strange time, as PayPal is one of eBay’s fastest growing divisions and is in a strong position to take advantage of the growth in m-commerce.

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Netflix members streamed 2bn hours of content in Q4 2011

Netflix has announced that its members have streamed 2bn hours of TV shows and movies in Q4 2011.

With more than 20m global users, this equates to roughly 10 hours of content per person.

Netflix hit the headlines in October last year after losing 800,000 subscribers in the US following the decision to split its postal and online streaming services, so the announcement is good news as it gears up for expansion into the UK and Ireland in Q1 this year.

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1.2m Kindles given as gifts this Christmas

Roughly 1.2m Kindles were given as gifts this Christmas, according to data from YouGov, meaning that one in every 40 British adults either gave or received Amazon’s e-reader as a present.

In total 1.33m e-readers were given away, with Kindles swallowing up 92% of the market share.

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The price of SEO: infographic

The most common hourly cost of SEO consultancy is $76-$200, according to a new survey by SEOmoz.

However, cost-per-project is the most common pricing model and is offered by 70% of the agencies and consultancies surveyed.

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