{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Author: David Moth

David Moth

David Moth is Social Media Manager and Blog Editor at Econsultancy. 

Facebook launches 60 new timeline apps

Facebook has launched new timeline apps through Open Graph, offering users another way of sharing what they are doing with friends.

As part of the announcement last night it launched 60 new apps from brands such as Ticketmaster, Pinterest and TripAdvisor.

2 comments

Mobile accounted for 12% of December's paid search clicks in the UK

Mobiles and tablets accounted for 12% of all paid search clicks in the UK during December, according to new data from Marin Software.

This represents a 49% increase in click share as a percentage of the total since October.

The Quarterly UK Online Advertising Report found that, over the same period, spend share of mobile and tablet devices increased by 29% to a 7.5% share of overall search spend.

2 comments

Doritos Super Bowl ad chosen by a Facebook vote

Doritos’ Super Bowl ads will be created by the public again this year, with the overall winner chosen by a Facebook vote.

The Pepsico brand has used user generated ads during the Super Bowl several times since 2007, and the ‘Crash The Super Bowl’ commercials have proven to be extremely popular.

Doritos ads came joint first and fourth in the 2011 USA Today Super Bowl Ad Meter.

1 comment

Google trials QR code login for Gmail

Google has been trialling a new secure login that uses a QR code to verify the user’s identity.

The authentification tool was an experiment to find a new way of securely logging into Gmail on a public computer.

2 comments

SnapStream extends TV monitoring to Macs

TV monitoring service SnapStream has made its software available to Mac users, potentially opening up a huge new marketplace among media agencies.

Its new web-based video player and Mac client allows users to search, record and clip recorded TV shows.

0 comments

YouTube adds Reuters TV to its channel line-up

YouTube’s $100m push for original content has resulted in Reuters TV creating its own channel on the video-sharing site.

Launched yesterday, it will feature 10 news, commentary and analysis programmes that report on hard news, finance, politics, technology and special Reuters investigations.

0 comments

Smartphone ad impressions increased by 488% in 2011: infographic

Global smartphone ad impressions on the InMobi network increased 488% in Q4 2011 compared to Q4 2010.

The figures, released today in the InMobi Mobile Market 2011 Review, also show that mobile impressions grew 251% in the same period.

1 comment

Lionsgate uses Facebook for Abduction rental release

Lionsgate has become the first film studio to launch a film to rent on Facebook on the same day it is released for sale on DVD and Blu-Ray.

Facebook users in the US can rent Abduction, which is also available for digital download, for $3.99 for 48 hours.

0 comments

Intel unveils digital signage that recognises age and gender

Intel Corporation has announced a new digital signage product that tailors advertising to individual shoppers by automatically recognising their age and gender.

Kraft Foods and adidas will be among the first retailers to begin trialling the new product, which was unveiled at the National Retail Federation Expo in New York.

The Intel Audience Impression Metric Suite (Intel AIM Suite) is designed to bring personalised content to consumers, while also gathering data on age, gender and length of attention.

5 comments

50% off Facebook ads, if you keep users on-site

Facebook offers a 45% cost-per-click discount for ads that link to another Facebook page rather than an external site, according to research by TBG.

This has led to brands building a presence within Facebook so they can benefit from these lower costs.

2 comments

Channel 4 launches social media campaign for new series of Skins

Channel Four has launched a social media campaign to promote the new series of Skins using characters from the show.

Facebook and Twitter accounts will be created for each of the show’s characters so they can interact with fans, which will post comments, pictures and YouTube videos.

All the activity from the various social media sites will then be pulled together on one dedicated website.

1 comment

STA Travel signs deal with social network Gap Daemon

Student-focused STA Travel has announced a deal with social network Gap Daemon to provide exclusive deals to its users.

The partnership is designed to take advantage of the rapidly growing ‘gap travel’ market, which is expected to grow to 2.5m travellers in 2012.

STA Travel has set up a Gap Daemon Travel Team to provide a tailor-made flight and accommodation booking service to Gap Daemon members. In return STA Travel will be given access to the social network’s growing database of travellers.

0 comments