Author: David Moth

David Moth

David Moth is Editor and Head of Social at Econsultancy. 

47% of UK online population don't like targeted ads based on social media activity

Almost half of UK social media users don’t like seeing ads based on their profile activities, according to new data from YouGov.

The study also found that 44% of respondents would not be more positive about a product their friends have followed or liked and 43% are unlikely to talk about a brand on a social media site even if they heard something positive about it.


Twitter opens up self-serve ad platform to 10,000 new advertisers

Twitter has opened up its self-serve ad platform to another 10,000 marketers as it ramps up efforts to monetise its service.

Self-serve ads launched last year but initially only 100 companies were involved in the test phase.

1 comment

Glamour creates 'shoppable wall' for Fashion Week

The trend for virtual shop windows continues in New York this week, with Glamour magazine offering consumers the chance buy a range of beauty items during Fashion Week.

This scannable display differs from previous QR code shop windows however as it uses SnapTags developed by SpyderLynk.


Q&A: blinkx's Suranga Chandratillake on connected TV

Much has been written about connected TV and its predicted growth for 2012, yet so far it has failed to truly gain popularity among consumers.

Questions remain about the services viewers want to receive through their TV set, and who really stands to benefit – hardware companies, e-tailers or advertisers?


Facebook to roll out timeline to brands and verify high profile accounts

Facebook’s oft-derided timeline format will soon be rolled out to brand pages in an effort to introduce a more consistent look to the site.

AdAge reports that the new brand pages will be launched in beta with a handful of partners and then be released to additional marketers in stages.

Presumably Facebook has a longer-term plan for creating revenue out of this, but initially the move will cause a headache for businesses that have spent a lot of time (and money) creating their existing pages.


Channel 4 reveals motivation behind social engagement

As part of Social Media Week Channel 4 hosted an event yesterday that provided some insight into the ways it is using social to drive engagement with its TV programmes.

It currently has 150 Twitter accounts and 100 Facebook pages, and recently launched genre-specific pages to build a captive audience that can be used to develop new shows.

1 comment

Barclays launches mobile payment app Pingit

Barclays has launched a money transfer app that allows customers to send and receive cash using just a mobile phone number.

‘Pingit’ is available for Barclays customers today, with a wider roll out to all current account holders at any bank in the UK scheduled for March.


Study suggests 48% of retailers plan to increase mobile spend for 2012

Almost half of retailers are planning to enhance their mobile offering by the end of the year, according to research from Stibo Systems.

Of those, 53% plan to optimise their desktop sites for mobile use, while 44% plan to facilitate mobile transactions.

1 comment

Video plays on tablet, mobile and connected TV doubled in Q4

Video plays on tablets, mobile devices and connected TVs nearly doubled in Q4 2011 compared to Q4 2010, according to digital video analyst Ooyala.

Google TV also registered impressive growth, achieving a 91% increase in video plays from Q3.

1 comment

Facebook tests new action ads using Open Graph

Facebook is trialling new Sponsored Story ads that promote content using new user actions, such as watching a movie or listening to a song.

It is the latest development in Facebook’s ad platform using Open Graph actions that allow brands to use new verbs to describe what a user is doing beyond just ‘liking’ a product or service.

In the test advertisers can pay to promote stories about a user reading an article or listening to a song even if they do not own the app in which the action was taken.

1 comment

MySpace's 1m new users: the experts' view

MySpace announced this week that it clocked up 1m new users in January thanks to the launch of a new music player.

Traffic is still down 25% from the month of June (when News Corporation sold the once-dominant social network to Justin Timberlake and Specific Media) - but could the latest boost in user numbers herald a new beginning for MySpace?


Social links mean higher CTR on mobile ads for Samsung

A Samsung mobile ad campaign achieved a click through rate three times above average by linking directly to its social media accounts.

The campaign, promoting Galaxy Note Flask-kick events, ran across nine global markets achieving an overall click through rate of 1.7%. In the UK the CTR was even higher at 2.36%.

1 comment