Author: David Moth

David Moth

David Moth is Editor and Head of Social at Econsultancy. 

'Share & Earn' programme gives Park Resorts five leads per share

Holiday park operator Park Resorts has revealed that its new ‘Share & Earn’ social media promotion has delivered an average of five leads per one share.

The programme allows customers to earn holiday discounts, free weekend and week-long breaks if they share the links through Facebook, Twitter or via a blog post.

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'Twitter Gate' tool could ease alcohol brands' age verification woes

Alcohol brands will soon be able to protect themselves from being seen to market to underage drinkers on Twitter using a new tool from social media management company Vitrue.

For the ‘Twitter Gate’ to work, brands simply have to make their Twitter feed private. Then, when a user then tries to follow them, they are sent a direct message with a link to an external site where they are asked to verify their date of birth.

Until now, there has no real way (other than putting something in the Twitter biography) from preventing underage users from interacting with drinks brands.


Simply Tap sees 40% more registrations from Thorntons campaign

Mobile payment app Simply Tap saw a 40% increase in registrations following a poster campaign that offered the chance to buy a Thorntons Easter egg for just 1p.

To access the offer users could either type in a code word, scan a QR code or use the app’s image recognition (IR) technology.

Mobile Money Network (MMN) corporate development director Matthew Smith said that the company, which built the app, quickly ran out of the promotional eggs due to high demand.


Juniper predicts TV viewing via tablets will grow to 3 hours a month by 2014

TV viewing via tablets is predicted to increase to just over three hours per month by 2014, according to a new report from Juniper Research.

The increase is attributed to growing user satisfaction and the availability of a wider range of content.

The report, ‘Mobile TV; Applications, Devices and Opportunities 2012-2016’, states that the increase will be most apparent in North America because of the existing popularity of services like Netflix and Hulu.


Zeebox adding 15,000 new users an hour thanks to TV ad campaign

Social TV app zeebox is adding as many as 15,000 new users every hour following the launch of a new TV ad campaign over the weekend.

The 30 second ad slots, which portray zeebox as TV’s new sidekick, debuted during Sky’s Premiership coverage before being rolled out across its primetime channels.


iPad drives four times more iPlayer traffic than connected TVs

BBC iPlayer gets four times more traffic through the iPad that connected TVs, despite the penetration of connected devices being twice as high.

Speaking at the Digital Television Group summit last week, BBC iPlayer general manager Daniel Danker said that consumers were put off using connected TVs as the devices are too complicated.

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TradeDoubler announces winners of 'Zoo Project' incubator scheme

The first six winners of TradeDoubler’s affiliate marketing business incubator scheme have been announced, with each startup securing business resources, rent-free office space and mentoring for a year.

Launched in December, the ‘Zoo Project’ will eventually pick 20 affiliate startups to benefit from more than £1m worth of business resources and advice at TradeDoubler’s headquarters in Victoria, London.


Domino's offers cheaper pizza in return for tweets

Domino’s Pizza is aiming to boost its lunchtime orders with a Twitter campaign that lowers the price of a Pepperoni Passion pizza each time some tweets the hashtag #letsdolunch.

The ‘Tweets For Treats’ campaign runs from 9am to 11am today and followers can the buy the cheaper pizza between midday and 3pm.

Each tweet will knock a minimum of 0.01p off the price, with the current cost displayed on Domino’s Facebook page.


Bulmers uses Facebook timeline to showcase 125-year history

Much has been written over the past few days about the updates to Facebook's brand pages, and how to utilise the timeline to showcase a company’s history.

Obviously the brands best placed to make the most of this are those with a history worth shouting about, which is why Manchester United has been highlighted as a good example of early best practice.

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Game to begin streaming video game demos

Video game retailer The Game Group has announced that it will begin streaming demos from its website from this spring.

The move towards bolstering its digital offering will be welcome news to investors who took a 5% hit yesterday when it was announced that the retailer would not be stocking the forthcoming Mass Effect 3 game following a dispute with publisher Electronic Arts.


TNS identifies five 'eating plans' for more effective ad campaigns

Marketers should tailor ad campaigns based on the way different segments of the population consume information, according to TNS UK.

Through a combination of focus groups and online research TNS has identified five different ‘eating plans’ that it believes marketers can use to create more effective ad campaigns.

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Cobone doubles Facebook CTR with Alchemy

Facebook is working hard to convince marketers that it is best place to spend their advertising budgets, rolling out a range of new methods for brands to tout their wares to consumers.

There are now newsfeed ads, mobile ads, offers and even ads when you logout. But, truth be told, measuring the ROI of social ads is still not an exact science.