{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Author: David Moth

David Moth

David Moth is Social Media Manager and Blog Editor at Econsultancy. 

The role of mobile within the customer journey in APAC

Mobile has the ability to impact on the customer journey across the entire purchase cycle, largely due to the fact that it is ‘always on’.

This is particularly true of consumers in Asia-Pacific, where the growth in internet penetration is largely being driven by mobile devices.

0 comments

Eight Western brands running innovative campaigns on China's WeChat

When reading about WeChat it’s impossible not to marvel at its popularity in China and the range of functionality it offers to both consumers and brands.

Western tech companies can only dream of delivering the same array of tools and features. While apps in the West tend to focus on doing one thing really well, WeChat can handle commerce, social networking, banking, and travel bookings, among other tasks.

0 comments

After years of apathy, football clubs are embracing digital transformation

A few weeks ago I wrote an article about Southampton FC’s rather excellent digital strategy.

While praising Southampton I was rather sniffy about the digital efforts of other Premier League clubs, which historically have been extremely lacklustre.

3 comments

62% of businesses have no data analytics strategy: report

Here at Econsultancy we’re in the process of updating the way we analyse our content marketing efforts.

It’s not that we don’t have any KPIs in place, but they haven’t been updated in a while and we feel our measurement process can be improved.

2 comments

Lack of resources and budget still the main barriers to CRO: report

Within marketing there’s a lot of focus on raising brand awareness and getting in front of new customers.

While this is important, there’s a danger that we spend too much time focusing on KPIs high up the marketing funnel.

0 comments

UK online retail sales hit £133bn in 2016, up 16% year-on-year: stats

UK online retail sales reached £133bn in 2016, an increase of £18bn, or 15.9%, year-on-year.

Mobile commerce accounted for much of this growth, with sales made via smartphones increasing 47% YoY in December.

0 comments

Digital transformation in the Premier League: Southampton FC's fan-first strategy

Premier League football clubs tend to have dreadful websites.

Safe in the knowledge that fans can’t switch their allegiance, clubs are happy to make do with a poor UX and frustrating ecommerce experience.

5 comments

Merry Christmas from Econsultancy, see you in 2017!

Well, Christmas is nearly upon us, and what a year it’s been.

But it’s time to forget all the weirdness and sorrow, and prepare instead for a few days of merriment with our loved ones.

0 comments

Why hackathons are valuable for marketers as well as techies

Hackathons aren’t a new concept, far from it. But I recently attended one that was aimed at marketers rather than coders, which to me was a new experience.

Traditionally hackathons are an event where people (usually techies) dedicate a day to building something. It might be an entirely new product, a solution to an existing customer problem, or just a new idea for using some software or an API.

0 comments

Social media customer service: Six important talking points

Last week I hosted an Econsultancy roundtable discussion on social customer service.

There was initially some debate in the office over whether this topic would attract enough interest from our subscribers – wouldn’t it be better to focus specifically on something new and shiny like AI or chatbots?

0 comments

Econsultancy is looking for a new writer and social media executive

Here at Econsultancy we are on the look out for a new member of our editorial team.

This person has to have two distinctive skill sets – the ability to write fluent, insightful blog posts, while also managing and growing our social media presence.

6 comments

How can marketers increase their business impact and career success?

Earlier this week I had the pleasure of attending the IPA’s Effectiveness Week conference.

Among the speakers was Patrick Barwise, Emeritus Professor of Management and Marketing at the London Business School.

0 comments