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Author: Danilo Labovic



Danilo Labovic is TRUSTe's EMEA Managing Director with 12+ years of international sales and management experience in the online industry. Prior to joining TRUSTe, Danilo started his career at Reuters (now Thompson Reuters) playing a key role in building Reuters' e-commerce platform and strategy as well as setting up and running the sales organization supporting the sales of Reuters' web based financial services across the EMEA region. Further on, Danilo moved to VeriSign initially managing VeriSign's UKI & Southern European SSL encryption & trust-mark business, to then take on a senior management position with EMEA sales responsibilities. Subsequently he became VeriSign's European Sales Director with full accountability across all products within VeriSign's authentication security services. Over the last few years and prior to moving to TRUSTe, Danilo was Symantec's EMEA Enterprise Sales Director for their Trust Services business unit.

About TRUSTe:
TRUSTe is the leading online privacy solutions provider and provides a broad suite of privacy services to help businesses build trust and increase engagement across all of their online channels – including websites, mobile applications, advertising, cloud services, business analytics and email marketing. Over 4,000 web properties including those from top companies like Apple, AT&T, Disney, eBay, Facebook, HP, Microsoft, Nationwide and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.

Don't be a mobile privacy creep. Eight top tips for marketers

Are you being a creep? If you're a digital marketer working with mobile then unless you've got your privacy plans sussed there's a good chance that your customers will think you are. 

As awareness of location data use increases (alongside the revelation that data might not be as anonymous as previously thought), consumers are becoming more and more wary about being tracked over their phones and other mobile devices. They also want to be reassured that any personal and financial data they input will be kept safely and securely.

Research earlier this year found that 66% of smartphone users are more concerned about their privacy on their phones than they were a year ago, while 79% avoid using apps that they don't believe protect their privacy online. 

Regulators are also taking a stand on mobile creeps. The European Union's privacy watchdogs have warned that users "must be in control of their own personal data" and those involved in developing mobile apps have a responsibility "to create a safe, secure and data-protection-compliant app environment".

Certain data protection bodies, who are authorised by their national laws to take action, can even impose fines on organisations that they believe are not fulfilling their mobile privacy responsibilities.

Faced with this consumer and regulatory climate, how can you avoid being a mobile privacy creep?