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Author: Daniel Gilbert

Daniel Gilbert

You can't do PPC if you can't code

PPC is complicated. 

There are dozens of interrelated on- and off-site metrics. There are hidden factors like Quality Score and competitor activity.

There are unquantifiable, fuzzy influences like user intent and ad quality. And everything varies by time, device, demographic and location.

10 comments

An AdWords script to reverse Google's new 'close variant' matching

AdWords is ending exact match. Here's a script to stop 'close variant matching' and keep exact match...exact.

Every so often, Google announces a change to AdWords that has significant consequences for account management.

Last year the big shift was the introduction of Enhanced Campaigns, the main element of which was the merging of desktop and tablet targeting settings and the loss of the ability to exclusively target mobile devices.

Now we’re on the cusp of Google’s latest alteration going live: the removal of strict exact keyword matching.

7 comments

AdWords scripts: scan your landing pages and put an end to errors

Welcome back to our Intro to AdWords scripts series where we're training you to automate your account management using scripts. 

Landing pages with broken URLs can wreak havoc in your AdWords account.

Whether the links have moved or were inputted incorrectly from the start, the outcome is the same: you’re paying for dead-end clicks. 

This week’s article will be an introduction to automated destination URL checking in your AdWords account.

We’ll go through a basic URL checking script and explain what’s going on, line by line.

5 comments

AdWords scripts: a super-easy guide to the documentation

Welcome back to our Intro to AdWords scripts series where we will train you to automate your account management using scripts.

As you'll have noticed in our earlier posts, we make frequent use of the AdWords scripts documentation, which is vitally important.

In this article we'll go through an example script making effective use of the documentation, we'll focus on the campaign selector and we'll give you an AdWords pro tip.

2 comments

How to create automatically send emails with AdWords spend

Welcome back to our Intro to AdWords scripts series where we’re training you to automate your account management using scripts.

If you missed our first post in the series, check out How to use AdWords scripts, the future of paid search.

This article is for the enthusiastic reporters. We’ll teach you how to calculate the cost of your campaigns over the last week and automate an email with the details. 

4 comments

How to use AdWords scripts, the future of paid search

The scripting feature allows users to automate management of their AdWords accounts.

Examples range from a simple command that sends an hourly email with updated spend, to a bid management operation that adjusts bids based on the stock market.

AdWords scripts are the future of paid search management, particularly for large accounts which require automation.

Writing your first snippet of code may seem complex at first, but it doesn't take long to pick up, and is accessible without the usual long-winded process of writing an application for the AdWords API.

By following the steps in this article, you’ll have written your first script in no time at all.

3 comments