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Author: Dan Scott

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Daniel Scott is a designer for digital agency TH_NK who works with global brands including Asos, Nando’s and Warner Bros. 

The five golden rules of responsive web design

In May 2010, Ethan Marcotte started the craze that is Responsive Web Design, when we wrote his article of the same name for A List Apart. This article was so popular, he even wrote a book on the topic.

This introduction of fluid grids, flexible images and media queries has changed the way we've designed our websites quite dramatically. We've been re-sizing our browser windows ever since.

Starting off as a trend, Responsive Web Design has fast become the hot-topic of our industry and has now become the norm.

Over the past few years I have worked on several RWD projects. In almost all of these projects I have used a different design process, produced different deliverables and encountered many different problems.

Based on these experiences, and given that RWD is now becoming the norm, my workflow has had to adapt. Here are five areas in which I believe designers are required to step up in order to adapt to the responsive web.

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