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Author: Damon Lightley

Damon Lightley

Damon has been involved in the digital marketing sector since 1996 and can be classed as a bit of web geriatric! His first role involved working for a start-up developing Internet and IT solutions. He then spent time working for the Financial Times (FT.com) where he was responsible for developing the marketing strategies for several channels on the website before moving on to head up the web marketing department at the Energy Saving Trust. In 2003 he founded SiteVisibility, a top 20 search engine marketing & optimisation agency which he sold in 2011. His areas of expertise include developing web strategy, search engine marketing & optimization (SEO), email and social media marketing, web analytics and measuring ROI.

How to win in a recession

Don’t mention the 'R word', I hear you all say. Well, I thought a post on “Recession Challenges” would be a fairly topical one, bearing in mind the recent ‘credit crunch’ stories we’ve seen taking up more and more column inches and airtime each month.

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Is a bad social media strategy worse than no strategy at all?

As a search engine marketing and social media (SMM) consultant, more firms are approaching me every week to help them develop integrated SMM strategies.

While in many ways social media is a completely different discipline to search; there are plenty of similarities when it comes to developing a strategy and many search experts are taking to social media marketing like ducks to water.

The one thing I am telling all these companies is you have to be careful as a bad SMM strategy can often do you more harm than good.

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Will Yahoo!'s half-price sale click with advertisers?

In a largely unexpected move, Yahoo! Search has reduced its minimum cost per click from 10p to 5p in the UK, in a bold attempt to regain share in the search advertising market from Microsoft’s recently launched adCenter and Google’s AdWords.

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Xmas is coming, Google is getting fat and it's minus 30!

Call me a cynic but why is it that every time Christmas comes round, Google starts to do something out of the ordinary with its organic and PPC algorithms?!

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Recruiters face new challenges with their search marketing strategy

A couple of weeks back I attended an Onrec Conference titled – ‘Recruitment Advertising is Moving Online’. As we all know online ad spend is increasing year on year and is quickly 'stealing' spend away from the more established offline channels.

However, in this mad rush marketers must keep a clear head and not lose sight of the new challenges they face in the Web 2.0 era.

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Google launches SearchMash.com

Google has recently released a new search site called SearchMash.com. Although there isn’t a Google logo in sight, a quick look at the privacy policy reveals that the site is well and truly owned by Google Inc.

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Google syndicated search on the horizon?

I came across an interesting post on the ZDNet.com blog written by Garett Rogers about Google registering many variations of a "syndicated search" domain on September 15th.

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Danny Sullivan to leave Search Engine Watch

Well I got in the office early this morning to read that Danny Sullivan, the guy that set up Search Engine Watch back in 1996, has decided to leave both Search Engine Watch and Search Engine Strategies.

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e-Recruitment 2.0: The changing face of online recruitment

Dropping 2.0 on to the end of words seems to be in vogue at the moment, so I thought I’d better jump on the bandwagon and start my commentary on “e-Recruitment 2.0”  - the future of online recruiting.

So what’s in store for e-recruitment in the Web 2.0 era?

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PPC Management Software Firms – Feeling Nervous?

Over the last few days I have been learning about the new pay per click management tools that Yahoo! Search are soon to launch and the already live Google Adwords Editor in BETA.

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Yahoo! launches corporate blog

Do you fancy getting to know the boys and girls over at Yahoo! a bit better? If you do then good news. Yahoo! has launched its own corporate blog Yodel Anecdotal aimed at providing users with insights into Yahoo! and the faces behind the company.

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Yahoo! Launches New Search Crawler (Slurp!)

Yahoo! recently announced the launch of a new faster, more efficient web crawler. The new crawler ( Yahoo! Slurp as it's known), is designed to navigate through the Web quicker than its predecessor and in the process uses 25% less bandwidth.

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