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Author: Claire Brinkley

Claire Brinkley

After graduating college and travelling the world, Claire started working as a journalist and researcher for Mediaconnect. In this role Claire wrote stories for and about the tech PR community, which were posted daily to their corporate website. She then went on to promote cycling education within Australia, working for AustCycle as a journalist, marketing and PR person. 

How Australian retailers can win the retail war this Christmas

Christmas is just over a month away and retailers should already have their festive marketing plans in action. 

Marketing company Responsys has even warned Australian retailers that they only have until November 19 to roll out their competitive offerings or they face losing out to their US counterparts. 

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Australia is about to get Click Frenzy

A huge online flash sale will be taking place in Australia this Tuesday and already there are predictions it will attract some million shoppers and set a new online sales record. 

Event organiser Grant Arnott expects the event to become a national phenomenon and says transactions could amount to tens of millions of dollars for local retailers.

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Travel deals stabilise Australia's group buying market

Group-buying seems to consistently experience conflicting states of flux - from reported positive growth, through to states of decline - so it's arguably difficult to identify the current condition of this segment in the digital industry. 

However, according to a new report by Telesyte, Groupon has taken the lead as the most used group buying site, travel has become the most popular deal category for consumers and the group buying market looks like it really is moving away from a decline. 

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Australia wins big at Digital Asia Awards

Australia dominated the Digital Asia Awards this month, bringing home more trophies than any other country involved. New Zealand also did incredibly well, tying for fourth place in the final trophy tally.

The Digital Asia Awards, organised by Lions Festival and Haymarket Media Asia, are a celebration of the best that Asia’s digital marketing industry has to offer.

This year the event was held as part of a two-day Digital Asia Festival in Beijing, allowing over 300 members of the digital industry to come together, share inspiration and network.

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Online retail in Australia [Infographic]

As you may have read recently, Australian businesses have been lagging behind their foreign counterparts when it comes to going online and using social media.

A staggering 62% of Aussie retailers don’t have a Facebook page, 54% don’t use Twitter and don’t plan to change this in the next year, and 72% have no interest in Pinterest, despite experimentation and uptake in other regions

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Lowering the GST threshold: Will it really help Australian retailers?

Lowering the GST threshold will protect local Australian retailers, save jobs and provide the Government with $1.6 billion, according to the many media articles published this week.

The issue of GST has received an almost daily mention across the mainstream press lately, as retailers continue to campaign for a change to the current GST regulations, which currently allow online shoppers to purchase products tax-free from foreign competitors.

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The state of the Australian Daily Deals Industry [Infographic]

Coupons have always been a key advertising tool used to drive consumers into stores, but the online deal space is still somewhat new in Australia. 

To better understand the daily deal industry, online competitions aggregator competitions.com.au has put together an interesting infographic which attempts to show the current state of the industry and where it might be headed. 

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Fairfax Media focuses on digital strategy

Fairfax Media is starting to prepare for the time when print newspapers are no longer viable, laying out their plans to become an entirely digital company.

Chief executive at Fairfax Media Greg Hywood spoke to shareholders last month to discuss the future of the company and he made one thing very clear - the focus will be on digital.

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Australians are spending more time viewing videos online

Almost 12 million Australians headed online to watch videos in September, streaming 1.5 billion videos and averaging 5 hours and 23 minutes of viewing time, according to a new report. 

The Nielsen Online Video Report showed that Australians are continuing to embrace online videos, averaging 127 videos each in the month of September. 

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Building Australia's Silicon Beach

For the past few months there have been calls for Australia to become a ‘Silicon Beach’, where technology entrepreneurs can build new global businesses, experiment with start-ups and rival foreign innovators.

Australia’s location, time zone and existing creative community makes the country an ideal incubator for this and, when the National Broadband Network is rolled out in the next few years, the country will have a vastly improved global reach.

It is because of these factors that digital economists believe Australia has the critical ingredients needed to succesfully compete in the near future with the world's leading digital economies, such as the United States. 

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Social media and brands in Australia [infographic]

Australians love social media - that much is clear - but if you’ve ever wondered what sites have the highest membership per state or why consumers follow certain brands on Twitter and Facebook over others, then this infographic is for you. 

Developed by Marketing magazine and Transmission Design, the infographic looks at the way consumers use social media and what they want from brands. It uses figures from Nielsen’s 'Australian Online Consumer Report' and the results show some interesting stats for how retailers should be using their social media. 

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Australia Post declares $2bn digital strategy: Part two

Australia Post will shortly be releasing their free Digital Mailbox in an attempt to future proof their business and step further into the online world.

The Digital Mailbox is part of Australia Post’s $2 billion dollar investment plan to digitise their current operations and it will allow all Australians to securely receive and pay bills, as well as store important documents and communications.

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