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Author: Claire Brinkley

Claire Brinkley

After graduating college and travelling the world, Claire started working as a journalist and researcher for Mediaconnect. In this role Claire wrote stories for and about the tech PR community, which were posted daily to their corporate website. She then went on to promote cycling education within Australia, working for AustCycle as a journalist, marketing and PR person. 

Report: Loyalty programs don't always breed loyalty in Australia

Australian consumers buy more from retailers with loyalty programs, and are more likely to choose a brand with a loyalty program, but this doesn’t mean they will be more loyal, according to a new report. 

The For love or money? 2013 consumer study into Australian loyalty programs report, commissioned by strategic marketing company Directivity and digital agency Citrus, surveyed over 1,000 consumers in February 2013 to see how Australians feel towards loyalty programs. 

And, the findings highlighted that while loyalty programs definitely influence buyer behaviour, they don’t always equal customer loyalty. 

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Magazines move Australian readers online

Magazine readership in Australia may be falling, but magazines still have a powerful presence online if the #MagsMoveMe initiative is anything to go by.

On the 1st May, Bauer Media Australia, Pacific Magazines and News Life Media launched a social media campaign to encourage readers to share how magazines had moved and inspired them over the years.


Australian Twitter users have a genuine interest in brands

A new report has revealed that Australian Twitter users follow brands in order to keep up to date with new products, rather than score freebies or discounts. 

ExactTarget’s 2013 Executive Summary collates the results from surveying 8,276 consumers across Australia, Brazil, France, Germany and the UK, and looks at the motivations behind why and how users interact with brands online. 

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Report: Smartphones win as the most popular social media device in Australia

Smartphones are now the most popular device used to access social media in Australia, overtaking laptop and desktop computers for the first time ever.

According to the 2013 Yellow Social Media Report, the number of social users accessing sites on their smartphones has grown from 53% to 67% in the past 12 months, making it now the most popular device for every age category under 50. 

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Australian consumers ignore targeted marketing

It seems Australian consumers are losing patience with targeted, yet unwanted, marketing and advertising, both online and off.

A new government report has found that 1 in 2 consumers received an uninvited telemarketing call in the past six months, and a further 9 in 10 consumers said these telemarketing calls were a problem.


Australia: Traditional retailers are heading online... and e-tailers are heading off

Some of Australia’s biggest retailers have recently spoken out at a conference in Melbourne saying that while selling online has the benefit of lower overheads, it is not yet as profitable as traditional bricks-and-mortar retailing.


Report: Australia's tech startup ecosystem worth more than $100bn

Google and PricewaterhouseCoopers are predicting that Australian tech businesses will be worth $109 billion by 2023, employing 500,000 people and contributing as much to the Australian economy as the retail and education sectors. 

The new reportStartup Economy, examines the current state of Australia’s technology sector and looks at how this can be nourished to build a strong tech industry for the country, an area that's increasingly under scrutiny due to the positive effects it can bring

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Report: Nearly half of top 100 Australian companies have no social media presence

Only 50% of Australia's biggest companies use social media to talk to their customers and it seems many would prefer their customers didn’t talk back, according to findings from a new report

Econsultancy has often written about how complex social media is in Australia, with many organisations appearing to struggle with the various platforms and strategies found within the landscape. 


Report: Australians online want to transact, but do they also want to interact?

In the next three to five years almost 75% of Australian organisations expect to have mobile apps available, up from 40% today, in an attempt to better engage and interact with their consumers, according to new research. 

Optus' Future of Business report surveyed more than 2,000 consumers over the age of 18, as well as 550 marketing and IT executives from mid-large sized organisations, to look at which customer interaction channels are most important to businesses and their consumers. 


Q&A: Ryan Bonnici of ExactTarget on digital excellence and inspiration

Econsultancy has been discussing digital excellence on an ongoing basis for a while now, as digital concepts increasingly permeates business operations, capabilities and structures.

Ahead of ExactTarget's Connect tour, where Econsultancy is a media partner, I managed to catch up with one of the key members of their APAC operations, Regional Marketing Manager, Ryan Bonnici, to get his thoughts on the topic, as well as the peripheral issues of digital innovation, data and technology. 


Report: Australians look to web chat as a customer service tool

On the back of recent findings that highlighted the disconnect between how Australian consumers and businesses use social media, Fifth Quadrant’s Emerging Channels report has also revealed that web chats are growing significantly in popularity as an online customer service solution. 

It seems Australian consumers are keen to web chat with brands rather than communicate via social media or a smartphone app, with the study finding that web chats were perceived to have the highest suitability in terms of general enquiries, technical issues, purchase/sales related questions, as well as complaints or service issues. 

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Online sporting goods industry set to reach $1 billion in Australia

Australia’s online sporting and physical recreation goods industry is expected to hit a huge $1.04 billion by 2018, thanks in large part to a changing retail landscape and an ageing population

A new IBISWorld report has forecasted that online stores selling goods such as bicycles, camping equipment, exercise and fitness tools (excluding apparel) will see revenue increase by an annualised 6.3% over the next five years. 

And one of the reasons for this expected rise in revenue is Australia’s ageing population, who are focusing more on health and fitness after retirement. 

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