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Author: Christopher Ratcliff

Christopher Ratcliff

Christopher was the Deputy Editor at Econsultancy. He runs pop culture site Methods Unsound and you can hound him on Twitter @Christophe_Rock.

How brands are using Instagram ads

Today Instagram shared its first ever figures on how many monthly active users it has in the UK. 

Out of 300m global active users, 14m UK Instagram account holders are accessing the social image sharing platform on a monthly basis. Overall 70% of Instagram users are based outside of the USA.

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Definitely not the 14 best digital marketing stats of the week

Thanks to the London tube strikes, I could take full advantage of working from home this week.

Working from home is great. You get to save some money, you can have a bit of a lie in, eat all the leftovers in the fridge, listen to records, be distracted by your confused pet who is wondering what the hell you are doing home and you can forget about personal hygiene for the entire day.

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How to make employees your most valuable marketing asset

It’s becoming increasingly true that there is no longer such thing as a job for life.

The average worker today stays at their job for 4.4 years, according to the Bureau of Labor Statistics, and younger people only stay in their roles for only half that time.

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11 unusual examples of ecommerce navigation

Celebrating the weird, the different and the atypical.

Sure we have a set few ideas about user experience and what we consider best practice, but that doesn’t mean there isn’t room for experimentation.

The following examples offer a different view, whether it’s in their search tools or in the way they present their products.

Some of the following are perhaps better in principle rather than execution, and none of them should be considered as anything more than ‘interesting’, however you may just find some inspiration here…

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12 excellent ways to present ecommerce shipping information

The number one cause of cart abandonment is hidden delivery costs at the checkout.

A study conducted in 2013 by eDigitalResearch and IMRG, found that 77% of online shoppers have abandoned their basket in the past year, with 53% citing unacceptably high delivery costs as the main reason for bailing.

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Develop your skills at our Fast Track Digital Marketing training course in New York

Are you on the East Coast of the United States (or love New York) Do you need an in-depth introduction to a variety of digital marketing disciplines delivered by an expert trainer?

Sign up now for Econsultancy's Fast Track Digital Marketing training course in New York.

Taking place over two days starting September 10th, 2015, this intensive course is a great place to start your digital marketing training.

And if you book before August 15th using the code earlybirdNYC you'll get 10% off.

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Cash is still the most popular way to pay, for now

It’s very easy to spend the day in London and assume we are now fully entering into a 'cashless society’.

Yesterday I used my contactless debit card to pay for everything I needed in the city: the tube, an unreasonably priced coffee, lunch, an unreasonably priced round of drinks, a tipsy purchase of some blu-rays I won’t actually watch.

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How Wimbledon is acing social media in 2015

It will not have passed your attention that Wimbledon is taking place right now.

If it wasn’t for all the Robinson’s squash adverts then certainly for the faint murmur of Cliff Richard’s vocal exercises as he spies a distant rain cloud in the sky.

This year is particularly notable for the venerable lawn tennis tournament as it has upped its social media game in earnest, utilising a few previously untested platforms and some innovative techniques.

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15 most insightful examples of Econsultancy research in 2015 (so far)

Our blog merely scratches the surface of what Econsultancy has to offer.

If you scroll up and click on the ‘research’ tab you can access a whole world of comprehensive marketing and ecommerce research, providing all the information you will ever to need to help you achieve digital excellence.

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Three revealing insights from our new Salary Survey Report 2015

Econsultancy has collaborated with sister brands Marketing Week, Design Week and Creative Review to survey nearly 10,000 people across the marketing, digital, design and advertising industries.

Our Salary Survey 2015 report shows how the gap between digital and general marketing is closing, and what still needs to happen before digital thinking is embedded into all aspects of business strategy.

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Basket abandonment emails: why you should be sending them

Do basket abandonment emails work? Is there any 'best practice' guidance that ecommerce sites should follow?

What is the likelihood that an abandoner will come back to purchase after receiving the email?

Let's try to answer these questions right now in this revised and updated version of a previously published, and now outdated, post.

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25 terrible metaphor-heavy digital marketing articles we haven’t published… yet

Winning a double award for longest and least SEO friendly headline used on the blog this decade is… me! Hooray. I always knew I had it in me.

As Deputy Editor I am subject to hundreds of unsolicited guest articles from various PR agencies and random chancers. 

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