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Author: Christopher Ratcliff

Christopher Ratcliff

Christopher was the Deputy Editor at Econsultancy. He runs pop culture site Methods Unsound and you can hound him on Twitter @Christophe_Rock.

Insight needed! How do you drive customer-centred growth?

Help us build an understanding of the practices and capabilities needed to deliver sustainable customer-driven growth by filling in this short Growth Drivers Study

In return for 10 minutes of your time, you can help uncover the inside track on how growth companies deliver change with quantified evidence and practical examples, which should help inspire anyone facing difficulties in our fast changing landscape.

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12 of my favourite ad campaigns from the last 12 months

A look at the most interesting, captivating and successful ad campaigns that straddled the latter half of 2014 and the front half of 2015.

Normally something like this is reserved for the traditional year-end lists, however the period between June 2014 and this month is the eligibility period of The Masters of Marketing awards, so I thought this was a good enough excuse to buck with tradition.

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10 intriguing digital marketing stats from this week

Welcome to your weekly fix of online marketing stats from around the world.

This week we have UK publishers looking rather optimistic, supermarkets looking rather smug and travel agents looking rather sad. It’s a rollercoaster ride of emotion, as you would expect from a round-up of statistical data.

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Five triumphant content marketing campaigns from the automotive industry

Pull on your leather driving gloves, load some Toto into the cassette player and for goodness sake check your oil and coolant (it’s been over a year!) in preparation for these road-tearing campaigns, each with genuine ROI.

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A super accessible beginner’s guide to programmatic buying and RTB

In conjunction with our Get With The Programmatic conference taking place on 29 September, here’s a revised and updated beginner’s guide to all things programmatic.

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10 interesting US digital marketing stats from this week

Welcome to our brand new weekly guide to the best US digital marketing stats from the last seven days.

Here we have everything from mobile advertising revenue, Periscope user figures and the surprising grasp television still has on children's attentions.

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10 fascinating digital marketing stats from this week

Welcome to your weekly fix of digital marketing stats from around the world.

This week we have the rise of connected devices, the rise of digital transformation, the rise in accidentally letting the word ‘millennials’ slip through onto the blog and the rise of describing an ascendancy of something as ‘the rise of’.

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The Uber of blog posts

With the prefix ‘The Uber of’ bandied around like so much trodden-in-the-dirt confetti, let’s take a look at what the phrase actually means…

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Digital transformation: seven important steps for retailers

A new study reveals that 64% of Western European retailers are currently undergoing a formal digital transformation effort.

Also according to IDC Retail, all the top Western European retailers are in the process of determining the impact of digital and developing a respective digital transformation strategy.

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What is online reputation management and should you use it?

“You’re getting a bad rep, young man. Smoking in the toilets. Bunking off early. Listening to rock and roll music. What are you rebelling against?”

“What have you got?” you reply as you kick-start your motorcycle and zoom off to an early death, leaving a trail of dust and alienated friends behind you.

You think you’re so cool, and you probably are, however your brand isn’t in the business of selling cool... Unless of course your business happens to sell air conditioning units or Ray Bans... Unfortunately your business sells bespoke handcrafted scratching posts for kittens, so that argument is moot.

You’re giving the wrong impression. 

And by ‘wrong’ I mean one that you didn’t want to give when you started out and continues to develop.

Reputation management is about creating a perception of your brand, one that you’re happy to cultivate and present to the general public and one that falls in line with your own goals.

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image courtesy of https://www.flickr.com/photos/martingautron/ under Flickr Creative Commons

A dictionary of SEO words, terms and phrases

Jargon sucks

But there’s so much of it about, especially in our industry.

Whether it’s a buzzword, an abbreviation, a portmanteau, a re-appropriated term stolen from another industry or a good old-fashioned acronym, sometimes even a rudimentary search on Google can’t help cut through the crap.

Within the world of digital marketing, there are few areas with as many complicated and obscure terms as SEO.

Here I’ll be presenting a dictionary of as many SEO terms as I feel are relevant and important to a digital marketers’ understanding of this most vital of skills.

I originally wrote this guide last year and it has become somewhat out of date now, so this is a revised and updated version of that previously published post. 

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What is marketing automation and why do you need it?

It’s as easy as switching on your computer, sitting back, relaxing and letting the software do all your work for you while you secretly read Viz behind a copy of Marketing Week.

Right? Right???

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