{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Author: Christopher Ratcliff

Christopher Ratcliff

Christopher was the Deputy Editor at Econsultancy. He runs pop culture site Methods Unsound and you can hound him on Twitter @Christophe_Rock.

How Fortnum & Mason increased mobile conversions by 57% with RWD

Fortnum & Mason is the luxury department store residing at the heart of Piccadilly since 1707.

This week, the 300 year-old retailer has launched a brand new responsive website, where it claims to provide the same level of customer service as it does in-store.

6 comments

12 things we loved on the internet this week

When the transatlantic soft-rock band Foreigner pleads “I wanna know what love is, I want you to show me” what is the best way to respond?

Here’s my advice. Gently run your fingers through the permed hair of lead vocalist Lou Gramm, place your other hand to his chest (directly over the spot where his broken heart aches) and whisper softly to him “let’s talk about love”.

Then promptly sit him down in front of a laptop and show him three hours worth of cat Gifs, LEGO remakes of film trailers and the Atari version of The Shining. He’ll thank you for it. 

Then before leaving Gramm will surely turn to you and say “I now know what love is. I shall tell the rest of Foreigner.”

0 comments

Marketing Week Live 2015: all the best insight from #MWL15 Day Two

Marketing Week Live 2015 and Insight 2015 is a two day event currently running at the Olympia Centre, London. 

It features all the ideas, inspiration, tools and tactics tailored to meet all marketers’ needs, along with speakers from brands such as Google, BBC, Samsung, eBay and Buzzfeed.

0 comments

12 best branded Instagram videos from April 2015

Welcome to our monthly round-up of the best branded Instagram videos from the last four weeks.

April features a variety of goodies, from free-form architecture, to made-up sports, fictitious holidays and other weirdness, replete with all the stunning insight you’ve come to expect from this beloved round-up.

0 comments

Experience is the brand: Brad Rencher at Adobe Summit 2015

Brad Rencher is the senior vice president and general manager of digital marketing at Adobe and yesterday Rencher delivered the keynote speech at Adobe Summit EMEA 2015.

0 comments

Marketing Week Live 2015: all the best insight from #MWL15 Day One

Marketing Week Live 2015 and Insight 2015 is a two day event currently running at the Olympia Centre, London. 

It features all the ideas, inspiration, tools and tactics tailored to meet all marketers’ needs, along with speakers from brands such as Google, BBC, Samsung, eBay and Buzzfeed.

0 comments

How brands can say sorry like they mean it

It doesn’t take much to deescalate a situation, just a simple, honest admission of guilt and a heartfelt apology.

There is an art to it though and occasionally it will take more than “I’m sorry” to set something right, but in the recent few weeks I’ve received various communications with companies, many of which unsolicited, that have restored my faith in the world of online customer service.

Let’s take a look at a few examples and discuss how these emails and tweets have mastered the art of apologising.

5 comments

Four key trends from our Integrated Search Briefing: Digital Cream 2015

As digital marketing has matured, integrated search has become even more important and wide ranging.

Integrated search has traditionally referred to a tactical and strategic balance between natural search (SEO) and paid search (PPC), but with the proliferation of multichannel behaviour and the use of mobile friendliness as a ranking signal, the term has become somewhat broader.

0 comments

Three key trends from our Financial Services and Insurance Sector report

The financial services and insurance sector is modernising quickly. 

Despite structural, regulatory and technology hurdles, this group of sectors is driving towards digital transformation, but it’s a formidable challenge, especially for industries that are traditionally cautious in their approach.

How are these companies operating in the Financial Services Industry (FSI) sector approaching digital marketing? What are the key trends, opportunities and sector-specific issues shaping their digital strategies?

0 comments

15 things we loved on the internet this week

Throwing the word love around like so much confetti. 

“Surely you can’t love all 15 equally?” You ask. Of course I can, I have love enough to spare. 

0 comments

12 most interesting digital marketing stats from this week

Kate Bush was right, when there’s so much fascinating data analysis building up all around us it feels like we’re running up stat hill.

Not to worry though, here’s our weekly round-up of all the very best internet marketing statistics to help you make sense of the online world and make your climb a little easier.

0 comments

26 inspirational web design resources to boost your creativity

As I am in middle of building my own website and drowning in never-ending design possibilities as well as unfathomable bits of CSS I thought I would share with you some inspiration.

These are sites and tools that I’ve been using either on a daily or weekly basis.

0 comments