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Author: Chris Swan
Chris has 4 and a half years digital marketing experience (especially in paid search) and joined Jellyfish in January 2013 as PPC Manager.
He began working globally for brand awareness clients such as Ford and BP for Mindshare, picking up on the importance of site engagement metrics as performance indicators - rather than sales. And as his role evolved he later worked with direct response clients across many verticals with the all important ROI/CPA.
Each agency is unique however, and the experience gained from Chris' previous roles has taught him best practises and strategic awareness with client interaction.