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Author: Chris Gibbins

Chris Gibbins

Heading up the User Experience division at RedEye ensuring that we deliver the highest quality research and optimisation services. 

A vital role over the last few years has been the continual development of RedEye’s Conversion Rate Optimisation (CRO) strategy and UX Driven A/B/n & Multivariate Testing services - combining Usability, Analytics, User Experience Design and online testing. 

I have extensive hands-on experience in A/B/n & multivariate testing, usability testing, user experience, user-centred design and web development; plus, a background in animation, illustration and art. 

Website segments for personalisation

The website segmentation and personalisation game

On Monday 12th May at our Marketing Automation Forum, the last session of the day involved all tables (each a mix of job roles from many different sectors) battling it out in our website segmentation/personalisation game.

By this time the audience was already warmed up by some great sessions including one from Econsultancy’s very own Heather Hopkins on “The changing market place - marketing automation means more than just email”. 

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A/B/n Testing illustration

Getting started with A/B and Multivariate testing: three FAQs

A/B/n and multivariate testing is one of the most important CRO (conversion rate optimisation) activities for continually improving your website, and yet for some it can be difficult to get started with. 

In this post I’ll share three frequently asked questions we hear time and time again from our clients when just starting out with A/B and multivariate testing.

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Usability and AB/Multivariate Testing – a special relationship

Website optimisation teams are so much more effective when UX/Usability Consultants and AB/Multivariate Testing experts work closely together.  

We have seen first-hand the difference this makes to the conversion rate optimisation process.

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