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Author: Catherine Toole
I'm the founder and ceo of the British digital copywriting agency Sticky Content.
A former press journalist, I've spent the past 15 years bringing my expertise to web, email, mobile and social media content projects for a wide range of clients, agencies and government departments.
I've become a well-known speaker in the UK and currently sit on the executive committee of the British Interactive Media Association (BIMA) as well running content strategy seminars for the Nielsen Norman Group worldwide.
Does your content quality take a nosedive at stakeholder signoff rounds? Here's how to avoid 'content by commitee'.
"What’s the biggest obstacle to better quality content in your organisation?" I ask at the start of each content strategy seminar. And somebody (often several somebodies) will reply, with a sigh, “stakeholders”.
Nerves kick in as I weave my way past rows of fat people munching on fried chicken and simultaneously shoving coins into slot machines. I’m looking for Caesar’s Palace Conference Center but all I can see is a giant bust of Nero and rows of busy blackjack tables. It’s 8am.
At 9am, having eaten my own way through a Vegas breakfast buffet the
length of a tube carriage, I’m ready to present six hours of brand new
material onhow to write cost-effective customer care copy at Jakob Nielsen’s Usability Week.
I'm compiling a list of the biggest mistakes marketing professionals make when planning, writing and commissioning social media content. The results will be announced at next week's Online Marketing Show. If you have a strong opinion to share on copywriting 2.0, then this is for you...