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Author: Catherine Toole
I'm the founder and ceo of the British digital copywriting agency Sticky Content.
A former press journalist, I've spent the past 15 years bringing my expertise to web, email, mobile and social media content projects for a wide range of clients, agencies and government departments.
I've become a well-known speaker in the UK and currently sit on the executive committee of the British Interactive Media Association (BIMA) as well running content strategy seminars for the Nielsen Norman Group worldwide.
If everyone’s a publisher now, when will we start acting like it?
What every marketer, product manager, web owner and CEO currently craves is commercially advantageous fame, via the deployment of killer content.
If you’re getting into content production on a serious scale you need systems, hierarchy and good old-fashioned editorial quality control.
Content trends: six things everyone’s talking about
We're nearly halfway through 2012 and there are some clear content trends emerging.
Here are the top six hot issues we’re discussing with content owners…
Feedback fail! How too many stakeholders spoil the content...
Does your content quality take a nosedive at stakeholder signoff rounds? Here's how to avoid 'content by commitee'.
"What’s the biggest obstacle to better quality content in your organisation?" I ask at the start of each content strategy seminar. And somebody (often several somebodies) will reply, with a sigh, “stakeholders”.