Bernard Luthi is a 15-year veteran of e-commerce, technology and consumer electronics. As CMO and COO, Bernard leads Rakuten.com Shopping’s marketing initiatives, including web site experience, advertising, BuyTV, public relations and promotions. In addition, he works closely with Rakuten Inc. on overall corporate branding.
Prior to Rakuten.com Shopping, Bernard was Vice President of Marketing for e-retailer Newegg.com, where he oversaw the comprehensive marketing strategy for the company, as well as directed web management and customer services. In addition to his work at Newegg, Bernard was Vice President of Marketing at PC Mall, a leading direct marketer for B2B computer solutions and sales.
Prior to these posts, Bernard held Director and Senior Group Manager positions in product marketing, partner programs and reseller marketing during his decade tenure at Ingram Micro, the world’s leading global technology distributor.