Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

All the GDPR resources marketers need, in one place

In a recent Econsultancy survey, 67% of clientside marketers said they have at least partially read the ICO guide to the General Data Protection Regulation (GDPR).

But whether you have or haven't read this excellent guide (it's certainly the best starting point), there are plenty of other resources you will need access to if you really want to engage with the GDPR. Here's a list of the ones I have found useful...

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dave saenz

A day in the life of... COO at a delivery scale-up

Recently we spent a day with a head of growth at a food delivery startup, and this week we're sticking with operations and delivery, speaking to the COO at Stuart, a delivery scale-up.

Dave Saenz is the man in question. Here's what he does with his days...

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Retailers, let us know how you prepare for Black Friday each year, and get a free copy of our planning report

Econsultancy is looking for retailers to take part in our 'Lessons from Black Friday' research by filling a short five-minute survey.

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I'm a vegetarian, but ever since the chicken shortage, I can't stop thinking about KFC

I know, I know, KFC's chicken shortage in the UK is quite a few days behind us, but I can't get it out of my mind.

That's probably because I can see a KFC from my bedroom window and can smell gravy (apparently also in short supply this week) when I walk from my car to the front door.

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computer and capsules

Could a pharma company shun sales reps and be successful?

Could there be a pharma, healthcare or life sciences company that decides to shun sales representatives?

Matt Lowe, pharma agency veteran and founder (just this week) of healthtech agency performance.io, believes that such a company, relying heavily on search and performance marketing, may be a possiblity in the next few years (albeit once somebody has the courage to take the leap).

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A day in the life of... Head of Growth at a food delivery startup

Milena Court is Head of Growth at City Pantry.

So how does she hack growth? Let's find out...

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gdpr

How the GDPR will affect lead generation: Talking points for marketers

Are you a marketer who uses landing pages to harvest personal data in return for a whitepaper download, access to a game, entry to a prize draw?

These techniques are a mainstay of modern marketing. But how are they impacted by the GDPR? I had a rummage through the legalese to find out.

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The six challenges every email marketer must face

You may have read about AI-powered segmentation and subject line optimisation, but when it comes to it there are six basic challenges that email marketers must still address.

Before you add more martech to your stack, have you properly addressed all six with good old-fashioned marketing nous?

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A day in the life of... a B2B lifecycle marketing specialist

This week's Day in the Life is all about email – MaryBeth McIvor is a Lifecycle Marketing Specialist at Storyblocks, a stock media website.

Here's what she does with her days...

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trainline logo

Trainline's head of engineering: "building our own voice app was a no-brainer"

Voice is "here to stay" according to Jonathan Midgley, Director of Engineering at Trainline, who added that building a voice app was "a no brainer".

We caught up with Midgley to ask a few questions about how Trainline is using AI in its products.

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Skyscanner chatbots pass one million unique traveller interactions

Skyscanner's chatbots (across a range of platforms) have already surpassed one million traveller interactions.

This is just one of the fascinating nuggets we learnt when we caught up with Filip Filipov, VP Product Management at Skyscanner, to ask him about his work.

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The Hong Kong Tourism Board on chatbots, content strategy and AI

Ahead of her speaking slot at Travel Technology Europe later this month in London (details here), we caught up with Samantha Markham, Digital Marketing Manager, UK & Northern Europe at the Hong Kong Tourism Board.

Markham gave us an insight into her view of evolving customer experiences in travel, from diversification to chatbots.

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