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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

pokemon go

Should Pokémon GO give marketers hope for augmented reality?

Pokémon GO quickly drains your phone battery, crashes with alarming frequency, has a dodgy UI and is lacking instructions.

But still, the app is incredibly popular, with TechCrunch estimating 7.5m downloads in the US and SimilarWeb reporting 60% of these downloaders as daily active users. Nintendo's value, unsurprisingly, has sky-rocketed.

So, with augmented reality (AR) a big part of the game (enabling you to see and catch Pokémon), is this a breakthrough moment for AR?

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crystal ball

What is predictive analytics and how could you use it?

Predictive analytics. What is it? What can it be used for in marketing? Is it easy to implement?

As the technology edges closer to maturity in digital, here's an introduction to predictive analytics.

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nectar

Nectar MD, Will Shuckburgh, on loyalty in a mobile-first world

Loyalty business Nectar provides an interesting case study for the state of marketing and retail in 2016.

The company was transformed in 2015 when it replatformed all of its consumer-facing channels to make them mobile first and digital, with its app now the subject of a major TV ad campaign.

I spoke to Nectar's MD, Will Shuckburgh, to get his thoughts on loyalty and marketing in a newly customer-centric world.

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wimbledon stream on twitter

All the week's digital news (in five minutes)

This week's digital news roundup will, as ever, give you everything you need to know, in a handy five-minute read.

From Snapchat and iOS 10 features, to retailer results and Google's latest AI implementation, there's lots you might have missed.

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funnel measurement

The Sales & Marketing departments: Why & how they should merge

Sales and marketing are converging in many businesses. But why and how?

Econsultancy's latest Digital Transformation Best Practice Guide answers exactly those questions.

Here are some of the key insights.

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agency

Eight lessons for new digital agency account execs & managers

Are you new into an account exec or account manager role?

Here are eight lessons to learn.

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facebook mobile ads

Mobile programmatic: The basics that CMOs need to know

Mobile programmatic is something of a tautology - if you are advertising, you should automatically be thinking about mobile.

For marketing leaders new to programmatic and the implications of mobile, here's a primer.

All the information comes from The CMO's Guide to Programmatic, our new report, in association with Audience Science.

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ramadhan searches

The best APAC digital marketing stats from June 2016

The month of June brought a wide variety of studies and reports into marketing and ecommerce in APAC.

Topics include media habits during Ramadhan, B2B sales tactics across APAC, video ad duration vs. popularity, Indian app security, proximity payments in China, and internet addiction in Singapore.

When you're finished reading, subscribers should check out the Econsultancy Internet Statistics Compendium for more insight.

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william astout

A day in the life of... an email deliverability consultant

We've had lots of interesting 'day in the life' profiles so far. Most of them have looked at ad tech or content and social roles.

For this feature, we delve into the world of email and chat to William Astout, deliverability consultant at SmartFocus.

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sprint tweet

Copa100 and Euro 2016: The best and the worst brands on social

Here I compare some of the best and worst brand tweets I've seen during Euro 2016 and the Copa America.

It's a simple but instructive comparison, showing that brands can't succeed on social simply by sponsoring an event.

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farage

10 interesting digital marketing stats from this week

There's a real mixture of great stats for you this week, from the inevitable Brexit effect to predictive analytics and even office romances.

For more stats, subscribers can download the Internet Statistics Compendium.

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linkedin ads

All the week's digital news (in five minutes)

Digital news this week has been in turns happy, sad, concerning and uplifting.

Google, LinkedIn, Brexit, Tesla, VR, Uber, Hillary, Manchester City and Facebook all feature.

Read on if you want to run the gamut of emotions, and become a little bit smarter in the process.

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