Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

tv set

Ask the experts: How to integrate your programmatic and TV ad strategy?

Welcome to the third part of our programmatic 'ask the experts' series.

Previously we've looked at tracking the offline impact of programmatic spend and what data is needed for proper targeting. In this article we tackle the challenge of integrating programmatic and TV, as well as asking how programmatic creative interplays with other channels.

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jamie maddison

A day in the life of... a content strategist

Jamie Maddison is senior content strategist at NewsCred, an enterprise content marketing company.

But what does Jamie actually do? He's here to tell you...

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reading

What we've been reading this week at Econsultancy

Here's what the blog team has been reading this week...

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dartboard

Ask the experts: What's the best way to target programmatic ads?

The experts are back with more advice on programmatic advertising.

In this article they answer two questions – Which data are most valuable for targeting? And what are the most important innovations in direct response?

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A day in the life of... a freelance digital marketer

This week we talk to Fi Shailes, a digital marketing freelancer.

Before we do, here's your usual reminder to check out the Econsultancy jobs board if you're looking for a change of scenery.

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The best APAC digital marketing stats from October 2017

It's a China-heavy roundup in this month's APAC stats.

We look at a Bain study of FMCG purchasing, some mind-boggling predictions ahead of Singles Day, and consider the nascent impact of voice technology in smartphones.

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cats and guacamole

Computer mistakes cat for guacamole (and other joyful digital news from this week)

I guarantee you at least one belly laugh in this week's roundup of joyful digital news.

From crazy new ads to AI-generated halloween costumes by way of hacked sex toys, there's plenty for everyone.

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Ask the experts: How to track the offline impact of programmatic spend?

Our 'ask the experts' series has moved on to the subject of programmatic advertising.

With still so much debate in the adtech industry, what better time to grasp the nettle and learn more about it.

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black friday

UK Black Friday landing pages: The good, the bad & the ugly

Black Friday isn't as exciting as a couple of years ago.

Sales are more common year-round, so though most retailers get involved on the big day, it seems fewer are willing to go crazy. Smaller, more niche discounts spread out over the weekend or even the week seems to be the trend.

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paul knutton

A day in the life of... a marketing optimization & personalization consultant

Paul Knutton is a senior digital consultant at Monetate, the personalisation and optimisation platform.

Knutton is also our latest Day in the Life candidate, so let's find out what this client-side marketer turned vendor expert does with his time.

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duolingo logo

Six A/B tests used by Duolingo to tap into habit-forming behaviour

If you've used Duolingo, the language education app, you'll know that it feels like a game.

That's no coincidence of course. Duolingo is acutely aware of the power of gamification, and in a recent talk at Canvas Conference, product manager Zan Gilani detailed some of the A/B tests it has used to tap in to habit-forming behaviour in users.

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wimpy

The most joyful digital news stories from the last week

Hi everyone. Ready for some light reading to while away literally minutes of your day?

Here's some of the fun things that happened in the world of digital and tech this week.

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