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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

vine

All the digital news stories you missed this week

This week's tinder box of digital news has included Shakespeare, Slack, AI (as usual), Vine, a humongous acquisition and Donald Trump (as usual).

Why not read it while eating some seasonally-appropriate porridge with a topping of your choice?

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raise a cup - starbucks

Cause marketing: Examples from Uber, Starbucks & JetBlue

Cause marketing seems to be pretty noticeable at the moment.

Though cause marketing has been around for about 50 years, the internet has undoubtedly revolutionised charitable giving and brand involvement.

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southampton fc badge

Can Southampton FC break the hegemony of crap football websites?

I think of football (soccer) club websites much as I do automotive websites; traditionally pretty poor and, dare I say it, a reliable indicator of little digital knowledge at a board or senior management level.

The stereotypical Premier League club website would have a big interstitial with a button to 'enter site', then a clunky UX that's too busy, not mobile-friendly, or both.

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signage

13 inspiring examples of design thinking from Japan

As digital technology becomes more sophisticated and penetrates more parts of our lives, the importance of design thinking increases, too.

Earlier this month, I was lucky enough to spend a week or so in Japan and there were several bits of everyday and unassuming design that struck me.

Though these were not digital examples, I thought I should share them anyway to provide a bit of inspiration.

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Three brands succeeding in connecting online and offline experiences

It's still sometimes difficult to think of brands that have managed to seamlessly join online and offline experiences.

In this post we look at three such brands doing just that.

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vr headset

Brand VR: Five of the best non-gimmicky experiences so far

Virtual reality ranks alongside artificial intelligence as one of the most over-used marketing phrases in 2016.

So far brand experiences have varied in quality, but a few companies have successfully used VR to good effect, rather than as a gimmick.

Here are five brands who have made a good fist of VR in its current form.

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klm

How KLM uses bots and AI in 'human' social customer service

KLM social media manager Karlijn Vogel-Meijer was one of the most enlightening speakers at 2016's Festival of Marketing.

She told the story of KLM's work on social media, including the latest footnote - using AI and bots to enhance the customer journey whilst maintaining a human touch.

Here's a recap..

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A day in the life of... a dancer turned head of paid media

Daniel Wilkinson is head of paid media at digital marketing agency Jellyfish.

He's had an interesting career path, as the headline suggests.

We caught up with him to find out what life is like running paid media at the UK's largest independent performance marketing agency.

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masters

The winners: Masters of Marketing Awards 2016

This week saw the Masters of Marketing 2016 award winners announced at a star-studded dinner hosted by Stephen Mangan.

The event kickstarted the two-day Festival of Marketing (headlined by Steve Wozniak, Martin Sorrell, Keith Weed and Katie Price), where award winners and nominees had their work showcased in the Festival Gallery.

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pug

All the digital news stories you missed this week

If, like me, you were lucky enough to be at the best event in the marketing and advertising industry this week, you may have hazy memories of the week's news.

Well, here, you can metaphorically gaze in the mirror and attempt to focus on the tattoos of tech news you have had inked all over your body in an attempt to remember who owns what and whether cars can drive themselves yet.

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solvency II

How Thomson Reuters used sales targets to prove the value of marketing

Antonia Wade is head of marketing in Europe for Thomson Reuters.

At the Festival of Marketing she talked about how marketing is being transformed in her business. 

It was a great reminder of the fundamentals of business and a rally cry for marketers to prove their value.

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10 quotes from Unilever CMO Keith Weed at the Festival of Marketing 2016

Keith Weed was one of the esteemed headliners on day one of the Festival of Marketing in London yesterday.

Here are 10 quotes from Keith on digital, millennials, startups and more..

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