Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

Why Jamie Oliver's new emoji chatbot actually works surprisingly well

Every Friday I round up some of the sillier stories in digital and marketing, and last week I ridiculed Jamie Oliver's new chatbot.

I wrote that the 'most maddening headline of the week' was this effort from The Drum - "Jamie Oliver's new Facebook chatbot to offer recipes via emojis".

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lcfc home

Six cool things about Leicester City FC's new website

Leicester City FC unveiled a new website in July 2017. I spoke to Daniel Ayers, consulting partner at Leicester's digital sports agency partner Seven League, to find out more.

Let's start with a bit of background and then look at six cool things about the site.

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abigail howson

A day in the life of... Head of Video at an agency

Video. The bête noire of marketers and advertisers. When it's good it's really good, when it's bad it's really bad.

Thankfully, there are at least a few in the industry that understand the medium in great detail. Abigail Howson, Global Head of Video at Jellyfish, is one of them.

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The most joyful digital news stories from the last week

This is perhaps the most interesting and joyous weekly roundup yet.

Highlights include the Amish, Jamie Oliver, Amazon's impact on US labour and the dangers of Avril Lavigne. Let's get to it...

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national trust logo

The National Trust on its digital roadmap (and moving from Waterfall to Agile)

When the National Trust launched its new website at the end of 2015, the minimum viable product (MVP) attracted some criticism from users.

But go-live for the new site was only the beginning of the journey for the National Trust – since then, monthly releases have been pretty much standard.

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edited

How machine learning can set fashion ecommerce strategy & product assortment

Machine learning is having a big impact on fashion retail.

We recently caught up with senior data scientist Joe Berry at retail tech company Edited and asked him about trends in this area, as well as how the Edited product uses machine learning to help set retail strategy.

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nicky lloyd

A day in the life of... an agency planner

This week we get an insight into the mind of an agency planner - namely, Nicky Lloyd of Six.

Before we get stuck in, remember if you've got itchy feet yourself, you could do worse than checking out all the digital marketing and ecommerce jobs listed over on the Econsultancy jobs board.

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mobile

Ask the experts: Mobile SEO trends, challenges & strategy

We're starting a new series of 'ask the experts' articles on the Econsultancy blog.

For our first installment, we've caught up with a bunch of SEO veterans to ask them about mobile SEO. The questions we asked are as follows – you can read them all or jump straight to a question by clicking on it in the list below.

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richard corps

A day in the life of... MD of an augmented reality company

Everybody loves a bit of augmented reality – an exciting technology tipped to have a big impact but not yet having realised its potential (Snapchat and Pokémon aside).

So, who better to interview for our latest Day in the Life feature than Richard Corps, MD of Ads Reality?

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sean connery

The most joyful digital news stories from this week

Hello reader, welcome to our weekly roundup of enjoyable stories that don't really feel like 'work'.

It's been a pretty good week for 'and finally..' stories, my favourite involving using AI to trim lettuces. Let's get stuck in.

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privacy

GDPR requires privacy by design, but what is it and how can marketers comply?

Privacy by design is a fairly old concept in systems engineering and its general meaning is pretty obvious.

Wikipedia describes it as "not about data protection" but rather "designing so data doesn't need protection," with the "root principle based on enabling service without data control transfer from the citizen to the system" (i.e. the citizen is not identifiable or recognizable).

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peugeot

With Peugeot now selling cars online, how is retail influencing automotive?

There was a time around 2006 when a slow news day might have seen stories about outrageous eBay purchases, such as Roman Abramovich and his $85m online purchase of a 'Gigayacht'.

The thought of such big numbers and such large items exchanging hands over the internet was astonishing to some people who did not yet trust the internet enough to buy a washing machine online, let alone a super yacht.

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