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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

pr

A day in the life of... a freelance PR & comms consultant

Our latest 'Day in the Life' features a topic we haven't covered yet - PR.

Fiona Chow is a freelance PR and comms consultant, setting up Goadi Consulting at the end of 2015.

She is also Head of PR for the Hoxby Collective, a global platform of consultants across a range of disciplines all committed to creating a world of work without bias.

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me

All the digital news stories you missed this week

Digital news this week has been corking - nothing massive, but all very interesting and plenty that has flown under the radar.

Updates come from Google, Uber, Snapchat, Instagram, Pinterest, Twitter, Alibaba and Tencent.

Here's what you missed...

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beacon

Beyond the hype: How should marketers really use iBeacons?

There's an old surrealist gag by a comedian called Harry Hill that goes 'Text messaging?! What's wrong with a good old-fashioned chain of beacons, hmm?'

I think I'm remembering that right.

Anyway, it leads me to ask - are iBeacons a legitimate advancement in push communications, or are they overhyped?

7 comments
graph of cx analysis

If getting data in order is the first challenge of CX, we've got a long way to go

Though consultants and speakers have been referring to 'data as the new oil' for some time, the phrase has only recently become apt.

The price of oil has fallen since mid-2014 and last year the data industry eclipsed oil revenues ($7.6tn vs $6.4tn).

So, what is the state of customer journey analysis in marketing and ecommerce - how far has the revolution come?

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twitter tick

30 brands with excellent social media strategies

Okay, it's probably disingenuous to pretend that social media is still something nascent and unproven for brands.

Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences.

Having said that, some brands 'got' social media a lot quicker than others.

7 comments
birthday cake

10 key challenges facing CRM marketers

Customer relationship management (CRM) is more complex than ever as marketing channels allow for ever-more sophisticated targeting and content delivery.

So what are the challenges facing CRM marketers?

I spoke to a couple of people in the industry and here list a mere 10 challenges we discussed.

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louise thompson

A day in the life of... a head of product marketing

This week our Day in the Life feature focuses on Louise Thompson, head of product marketing at Proxama.

Let's find out what such a role entails and what's interesting about working in this fairly new space of mobile and proximity marketing.

0 comments

Do startups and small businesses really need a CTO?

Many people have heard of a virtual CFO, but a virtual CTO is a more novel concept.

However, the idea of getting technical advice only when you need it seems an elegant solution for lean startups who don't have the money to compete in a cutthroat jobs market.

0 comments

The week's news in digital (in five minutes)

You may all be thinking about going on your hollibobs, but there's never a dull week in digital.

This week's news is a rattlebag of Facebook updates, ecommerce buyouts, ad spend revelations, and....cats.

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linkedin logo

LinkedIn's Head of Ad Ops on programmatic advertising and native content

LinkedIn launched programmatic advertising at the end of June, intended to complement the fast-growing sponsored content on the platform.

Given LinkedIn's rich user information, this is a potential game-changer for B2B marketers.

We wanted to ask a few more questions, so we caught up with Matthew Hogg, Head of Ad Operations in the UK.

0 comments
masters logo

Announcing the shortlist for The Masters of Marketing Awards 2016

Our esteemed jury has been hard at work sorting the great from the good, and the Masters of Marketing Awards 2016 shortlist can finally be revealed.

The winners will be announced on 4 October, during a big bash that will kick off the Festival of Marketing.

As usual, shortlisted work will be displayed in the Masters Gallery to 3,000 marketers at the Festival, which runs 5-6 October (buy your tickets here).

1 comment
john lewis website

Back-to-school search trends: How top retailers optimise landing pages

It's hunting season for back-to-school clothes retailers who want to ensure they do well online.

But what is the search opportunity and what does it take to capitalise on this growing search trend?

4 comments