Author: Ben Davis

Ben Davis

Ben Davis is Deputy Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

suit you sir

What's the difference between AI-powered personalisation and more basic segmentation?

At a recent Econsultancy event I moderated a discussion about AI (more correctly, machine learning and deep learning) and marketing.

It became apparent that although the power of this technology is very much appreciated in a number of guises (including natural language processing, computer vision, and the processing of unstructured data for account based marketing), there is some confusion about how it applies to personalisation and segmentation.

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ft airport ad

Six clever examples of what dynamic outdoor advertising can do

I've noticed outdoor advertising as the home of some of the best dynamic marketing of late.

Now that digital billboards are well established in cities like London and advertisers are accustomed to dynamic technology, campaigns are becoming less gimmicky, more effective.

I wanted to pick some examples of exciting digital outdoor campaigns that show what the medium can do.

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michael barber

A day in the life of... Head of Product at a behavioural marketing company

SaleCycle specialises in email and on-site remarketing (otherwise know as behavioural marketing) and the company's head of product, Michael Barber, is this week's Day in the Life interviewee.

Read on to find out what Michael has to say, and don't forget to visit the Econsultancy jobs board if you're thinking of finding a new position yourself.

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high street fashion

Could AI revolutionize high street retail as well as ecommerce?

High street retail hasn't changed much in the last few decades.

Yep, there's click and collect and online returns but, as in years gone by, product buyers decide what will sell by using a mix of nous and trends analysis.

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lowe's exoskeleton

Dead relatives and robotic exoskeletons (and the rest of this week's digital news)

AI (of course), robotic exoskeletons, and badly judged TV adverts (of course) are all in the news this week.

Here's some stuff you might have missed...

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iphone launch

The 15 biggest moments in marketing since the launch of the iPhone

Steve Jobs unveiled the first iPhone in January of 2007.

It turned out to be an important moment in technology, society more generally and, ergo, for marketers, too. But what about in the intervening years (10 at time of writing), what were the biggest moments in marketing?

Here's my attempt at a list of 15. In what you may think of as a cop out, I haven't ranked each event (my head is safely below the parapet).

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nuggs

All the digital news stories you missed this week

There's a greasy feel to this week's digital news, with a couple of fast food stories to start.

Other morsels of interest include AR adverts, some stock market joy, smart speakers and some masterly marketing from Nike.

Do you want fries with that?

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masters awards ceremony

Last chance to enter the Masters of Marketing Awards 2017

Brand marketers, agencies, consultants, designers and PRs, you have until Monday 15th May to enter the biggest and best marketing awards around.

Here's what you need to know about the Masters of Marketing Awards 2017...

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The best APAC digital marketing stats from April 2017

I've been on holiday, so this month's roundup of APAC digital marketing stats is a little late.

Apologies for that, but there's still plenty of interesting stats to consume, from India's Facebook boom to the number of APAC companies undergoing digital transformation.

As ever, check out the Internet Statistics Compendium for more.

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acorn

Five fintech websites with crystal clear value propositions

Financial services are being unbundled as the internet allows consumers to shop around, rather than be beholden to the big old bank that provides their current account.

Digital challenger brands in financial services understand that for many consumers, the online experience is more important than the offline experience. Many of these brands also have the advantage of being untainted by previous misdemeanours of incumbents in the industry – they don't have to walk such a fine line when championing transparency and fairness.

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Streams app

Six fascinating ways Google is innovating in healthcare

Alphabet subsidiaries Verily Life Sciences and DeepMind Health have announced some of the most exciting digital and tech projects in healthcare over the past year.

I've rounded up six of the most intriguing, including apps, hardware and data management.

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tej rekhi

A day in the life of... VP product strategy of an ad tech platform

Tej Rekhi is VP of product strategy at wayve, a SAAS ad platform. We spoke to him to find out how he navigates the complex world of ad tech.

As ever, if you're looking for new opportunities yourself, check out the Econsultancy jobs board.

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