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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

sunrise

11 Econsultancy blog posts that marketers can use every day

Many of these ‘greatest hits’ don’t need flagging up as they are shared a lot and have probably been seen by some of you.

However, I wanted to group together a list of posts that are of considerable value, so you can bookmark, pocket, etc. and then use to impress your friends and win business.

Simple as that. Just click the pictures to see the original posts.

I’ve tried to include posts that won’t date, so I’ve left out Chris Lake’s web design trends post (which is proving our most popular this year) because it’s billed as ‘2014’. However I think it will remain useful past the end of the year, so check that out, too.

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shop

How does Google influence the retail customer journey?

Google has a big impact on the retail shopping journey, both online and off. 

I’ve previously written about the smartphone customer journey, but given increases in Android market share, retail sales, the proportion of retail sales online, and mobile sales, I thought I should take another look.

So, how does the customer interact with Google services in the course of her journey to purchase?

Be prepared for a stat-fest, from search to mobile, YouTube to in-store.

1 comment
play icon

The emergence of real-time video on social media

Amplification has been a big word in social media for over a year now and Twitter's Amplify product allows advertisers and broadcasters to push photos and video through Twitter Cards.

Facebook has reduced the reach of organic posts from companies and is consequently providing a clearer proposition to advertisers, particular with some of its mobile and location-based products.

Grabyo is a UK company that provides a video platform working with Twitter (through Twitter Amplify) and Facebook to allow sharing of real-time video clips on social media. 

In a new report, the company has analysed 2,500 clips of live TV shared on social by major broadcasters and rights holders between September 2013 and March 2014.

Here are some of the findings.

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virtual meeting

Seven handy tips for a webinar newbie

Yesterday I took part in my first webinar.

I’ve hosted many webinars, but never done the speaking part. I must admit, I’m not a great fan of the format.

However, this reticence when it comes to speaking to lots of mute people whilst rustling through a slide deck is almost certainly a result of nerves about tech and public speaking.

Once all possible hitches are unhitched, or at least made unhitchable before they get a chance to hitch themselves, the experience is, in very real terms, more approachable (this sentence is an example of the way a nervous person can start speaking on a webinar).

What I mean to say is perhaps webinars can be enjoyable if you follow a few steps beforehand and bear in mind one or two points whilst speaking.

Here are some of the things I’ve learned about the tech, and yesterday, very quickly, about the speaking bit.

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stars and stripes

10 US digital marketing statistics we've seen this week

Here's the latest US stats we've seen around the web.

Intrigue is provided by native advertising, Alibaba hype, Twitter ads, newspapers and our obsession with our phones.

Get stuck in. And make sure you take a look at the Econsultancy Internet Statistics Compendium for more stats.

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gmail grid view

Gmail grid view: six implications for email marketers

I’ve only recently been thinking about Gmail and its trial of grid view, though the trial has been happening since the end of March 2014.

The announcement had passed me by until I chatted to someone from an email build company that specialises in creative use of imagery. See this post on agile creative in email.

If you’re not familiar with Gmail’s grid view, it’s the ‘Pinterest-isation’ of the promotions tab in Gmail’s tabbed inbox, currently only for addresses that end in gmail.com.

There’s an example of such a ‘Pinterested’ inbox further down this post.

The tabbed inbox itself is a bit of a mixed blessing for marketers. On the one hand, it encourages intent on the part of the consumer. She only engages with promotions when she feels inclined to do so, and your message is less likely to have disappeared into the morass of personal or social email in other tabs.

On the other hand, she, the user, may never click on that promotions tab. The implications of such tendencies, I’ll go into further down this post.

But what are the implications of Gmail’s grid view? Here are some ideas…

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BLAP

Start Me Up! BLAP for painless mobile conference calls

Conference calls are boring and what almost makes them interesting is how painful they are. Except it doesn't make them interesting, it makes them painful.

Pain is not interesting. That's why I thought it would be good to feature a conference call app in Start Me Up. 

The app calls participants, it isn't VoIP, gives you local numbers and can be used on your network minutes or as PAYG with the platform. That makes it worth taking a look at.

It's called BLAP, and you can read on for more info, or to find out what it's like working in a startup in this competitive arena.

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agile email creative

Agile creative: the future of email?

Agile email creative means creating and curating email content not before send, or at send (with automated or dynamic content) but at the moment the customer opens or re-opens an email.

This agile creative allows the marketer to change pictures in an email depending on time of opening, location of opening (via IP address), weather in that particular area, or the device the email has been opened on.

Movable Ink is a company currently providing this technology as part of its email build and insights platform, a layer that sits on top of a company's email service provider. I spoke to Matt Potter, VP UK and EMEA, to get some more detail on agile email creative.

What can be done with this technology and in which sectors might it prove particularly useful?

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Woolworths South Africa: common sense social media with a small team

I attended Socialbakers' Engage London 2014 conference and heard Sam Wilson, content strategy and social media head at Woolworths in South Africa, give some sage advice on social media management with a small team.

Sam's small team of four predicates a need for teamwork and common sense decision making.

Here are some of the takeaways offering a reminder that good staff working on sound principles can make for an effective social presence.

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klm twitter

How KLM nails social customer care

130 dedicated social customer care employees, social payment for customers, flight attendants supplied taking social enquiries offline, an updating Twitter header displaying average response time.

These are some of the elements of KLM's social customer care that make it world beating.

Let's have a closer look, courtesy of Robertjan Groenveld, social media hub manager at KLM, speaking at Socialbakers' Engage London 2014.

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stars and stripes

10 US digital marketing statistics we've seen this week

How many video views has Buzzfeed accrued? How many CMOs are on Facebook (and how many priests)? How has the reach of organic posts on Facebook declined?

These are just some of the delights from the US digital marketing statistics we've seen this week.

Enjoy, and make sure you take a look at the Econsultancy Internet Statistics Compendium for more stats.

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baby crawling

24 resources and tools to inspire digital marketing beginners

There are lots of posts on the internet detailing free tools for marketers.

In this one, though, I thought I'd throw in some that aren't necessarily for marketers, but which I use regularly.

I've called this post 'tools for beginners' but in reality the tools aren't for beginners, they're for everyone. It's just that if you're a beginner you might not have found your set ways of working yet, and you might want to pick something up before you've ground your way into the groove.

From meme makers to some in-depth analytics, here's what I find useful.

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