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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

ashley friedlein

10 speakers you’ll want to see at the Festival of Marketing

Our Festival of Marketing event was last week crowned ‘Event of the Year’ by the PPA.

I thought I'd give November's Festival (12-13) a push and list some of the speakers we have confirmed, as well as blog posts about each brand mentioned, to give a bit of background.

The Festival of Marketing is all about educating, inspiring, celebrating and empowering today’s modern marketer. It includes 120 sessions across ten streams, plus one-to-one advice clinics and networking with 4,000 senior marketers from across every sector.

We hope to see you at Tobacco Docks in London!

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decision theory diagram

Six experiments in decision theory that show how marketers can use psychology

Digital psychology is increasingly influencing digital strategy.

I'm not going to define what digital psychology means here, though there is an academic discipline of cyber psychology.

But let's take a look at some experiements in decision theory that can be applied to marketing online.

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brand table

10 revealing digital marketing stats we've seen this week

Lots of mobile ecommerce stats this week, with a smattering of brand storytelling and advertising.

There's an infographic thrown in too, looking at the mobile path to purchase. Enjoy!

For more digital marketing stats, download the Econsultancy Internet Statistics Compendium.

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woman laughing alone with salad

Does mobile mean the end of photography in web design?

More and more we are used to slick mobile websites that focus on functionality above all else, and quite right, too.

Arguably when we visit web entities we have less patience than ever before.

Certain generations are starting to build up some serious hours of learning online, navigating websites, social networking and getting stuff done. These users are developing an innate understanding of web design, even if subconscious.

What this means is that the online world is fast finding its own feet, its design conventions, when viewed as a channel for interaction and productivity, not just information dissemination. It's no longer apeing traditional media. Just take a look at Google's Material Design.

So, I'm going out on a limb to say this means photography is becoming rarer online. Here are some examples of why and where.

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uber rush

Uber to Airbnb: what can B2B learn from the prosumer model?

Prosumer is a portmanteau of professional and consumer.

I first came across it writing a blog post on the secret to mobile startup success.

There are many startups that begin as consumer focused businesses before unveiling an enterprise product.

It strikes me this often leads to a successful B2B product, so I thought I’d look at Uber (and briefly Airbnb) and discuss what B2B companies can take from a prosumer model.

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cash free buses in London

Payment is all about convenience: where does that leave the mobile?

Payment is kicking off again.

London buses are now cashless. CaixaBank and Barclaycard have both launched contactless payment wristbands.

This begs the question – can mobile muscle in further on in-store payment and loyalty, or is the opportunity disappearing?

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voxel logo

Start Me Up! Voxel: try mobile apps before you install them

Voxel places mobile apps in the cloud, enabling users to try them within ads, before they choose to install.

With mobile app advertising continuing to increase, not least on Facebook, I spoke to David Zhao, CEO of Voxel, about the company's challenges and goals.

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ryanair aircraft

What does Ryanair Labs reveal about company culture?

This week Ryanair revealed its Labs project, an innovation lab based in Swords, Dublin, with a remit to reinvent the online travel industry.

There's a Labs website and the company is recruiting for 200 staff.

On the page of the website titled 'Why work for Ryanair Labs?' I was struck by how much the reasoning echoed many of the points Econsultancy has been discussing around digital transformation and company culture.

Let's take a look.

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le tour - yellow sheep

Tour de France: How have Yorkshire brands used The Grand Départ?

It’s not often that Yorkshire, England, is in the spotlight on the world stage, but this weekend it certainly was.

The Tour de France kicked off and Yorkshire businesses and infrastructure experienced millions of people turning out to see the Départ.

I thought I’d do a little round up of the official supporters of the Grand Départ that have been making the most of the media’s attention.

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cuddly t-rex

The Natural History Museum online: a lesson in copywriting

The Natural History Museum in Kensington, London, has a new online store.

It's responsive, has chunky buttons and is easy to read. However, rather than provide a full review of the website (check it out for yourself), I wanted to highlight the brilliant copywriting.

Hopefully it'll prove inspiring for your own product copy.

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culture

Is it possible to change company culture?

The average lifespan of a top 500 company is shorter than ever. Despite this damning evidence of the inertia of big organisations, we surely must assume it is possible to change company culture.

Arguably there are some organisations that have done it, with Government Digital Services the current poster child for digital transformation. There are many more that have failed.

So, how is it done?

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google logo

Seven big industries Google could disrupt

Google is making many companies nervous. Anything bought online that involves the collection of information naturally falls into Google's path.

Even outside of this large niche, Google is getting stuck into larger engineering projects like the self-driving car.

Let's take a look at industries ripe for disruption by Google.

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