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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

stats

Eight online marketing statistics we've seen this week

Chinese consumers, Indian smartphone users, American advertisers - there's a global feel to this week's stats roundup.

If that wasn't enough, there's also some UK fashion, wearables, online security and adblocking figures. Enjoy!

Skip over to the Internet Statistics Compendium for more digital marketing trends.

2 comments
facebook logo

Why does everyone have a beef with Facebook?

Sorry for using the word beef. 

Lots of people had a beef with Google for years and many still do. The company continued to make money for its advertisers. SEOs had a begrudging respect for the platform that was their entire world. It was sort of a joke to anyone looking in from outside. 

Although it doesn’t provide advertisers such a neat way to capitalise on intent, I get the feeling that Facebook is incredibly good value for reaching audiences.

That’s not based on fact, merely because I know nothing guarantees a backlash like wild success. QED.

4 comments
german automotive

Automotive online: the German big three at a glance

I've looked at Japanese automotive brands online, now it's time to take on Germany.

I thought I'd take a spin through the UK websites of the German big three automotive companies. What do BMW, Audi and Mercedes' websites handle like for first timers?

Well, they might be known as the big three, but much like the Japanese roundup, there's a clear loser.

For some detail on automotive and social media, check out these posts.

7 comments
Kayak

30 things I love on mobile websites

I've been trawling through some mobile sites to find features I like.

Previously I published probably my favourite 15 mobile features but here's 30 more I like to see on the smaller screen.

As ever, check out the Econsultancy Mobile Web Design and Development Best Practice Guide for more guidance and come to the Festival of Marketing in London, November 12-13th, to learn more.

Right, let's get stuck in with the screenshots!

8 comments
the sun

The Sun on customer service and life behind the paywall

The Sun ducked behind a paywall in August 2013, so now feels like a good time to find out how it's all been going at Sun+

Beverley Mcintyre is Director of Member Services and Support at News UK. I was glad to catch up with her about customer service behind the paywall, as well as some other interesting aspects of the business, namely advertising and changes to the organisation as a whole.

For more on publishing, check out the Econsultancy Native Advertising report or these posts on publishing.

1 comment
tv and twitter viewing

Eight internet marketing statistics we've seen this week

This week the stats roundup offers you programmatic trading, international ecommerce, phablet shipments and the ever popular Twitter and TV.

Don't forget to check out the Internet Statistics Compendium for more internet marketing data and charts.

2 comments
car logos

Automotive online: the Japanese big three at a glance

I thought I'd take a whirl through the UK websites of the Japanese big three automotive companies.

What do Nissan, Honda and Toyota's websites handle like for first timers?

Well, they might be known as the big three, but it's the big two and a half as far as web design is concerned.

For some detail on automotive and social media, check out these posts.

2 comments
warby parker on mobile

15 features of 11 great mobile sites

Well, this post does what it says on the tin.

Some sites are mobile sites (m dot) and some are responsive.

For more information on mobile design, check out the Econsultancy Mobile Web Design and Development Best Practice Guide.

And, of course, for more on multichannel marketing, come to the Festival of Marketing in London, November 12-13th.

3 comments
mobile handset

10 revealing mobile stats you may not have seen

You might have seen these mobile stats if you have delved as deeply as me into Ofcom's August 2014 Communications Market Report.

However, I have delved deep indeed to bring you stats on smartphone usage, public WiFi usage, retailers' mobile traffic, SMS volume and more.

These stats are UK only, but some of the trends can be extrapolated to other nations. Enjoy!

0 comments
ebook

Paperback vs. ebook: the staging ground for a generational battle

The recent Hachette and Amazon standoff got me thinking again about the e-reader. 

Of all the transformations of physical media to digital, I can’t think of one that has rumbled on and divided audiences like the paperback to ebook. 

Arguably not CD to MP3, maybe because people could still burn CDs from iTunes (the move to subscription music was more gradual) whereas people can’t print their ebooks on a whim. 

Arguably calls to SMS to messaging apps, DVDs to streaming, physical games to computer games, these were easy transitions.

4 comments
trends visualisation

What do search volumes reveal about trends in marketing and ecommerce?

At the beginning of 2014, Ashley Friedlein rounded up some trends and predictions for the year in digital marketing and ecommerce.

I thought I’d dip back in and take a look at some of the most incipient trends with some simple Google searches.

Do click through to the searches and see what else you can dig up.

2 comments
publisher's principle line

The native advertising chart of relevancy and transparency

Think of a pair of axes, one showing relevance and the other transparency.

Where would various publishers’ content be plotted on this chart?

Part of the fascination with native advertising comes from the interplay of these two factors.

1 comment