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Econsultancy has published a new report aimed at providing insight into the relatively new world of mobile advertising.
In this context, it seems appropriate to ask more generally, "what is the state of mobile today?"
So, for this post I've gleaned Chris O'Hara's views (the report author) on the state of mobile and why the time is so ripe for an explosion in mobile advertising (which over the past four years has seen an annual growth rate of 123%).
From omnichannel realities to the difficulty in audience tracking, here is the state of mobile today...
The report, The New Mobile Display Ecosystem, is available now.
After the demise of HMV, many were quick to plan the future of retail.
Econsultancy got in on the act, too, suggesting ways in which the internet could save the high street.
The consensus seemed to be that experiences on the high street would be more important than mere commerce. Why go into a store if the journey of finding a product and taking it to the till to pay is as boring as it is online?
Over the past three years or so, I think we have seen the resurgence of the concept store. In fact, I think retail has woken up to the value of service, great product display, interactivity, digital technology and a great shopping experience.
Here, I've taken a look at some of the concept stores out there, and what they mean for customer experience.
So, we've been talking about Government Digital Services (GDS) and GOV.UK quite a lot on the Econsultancy blog.
This is for two reasons. One: it's great (in the middle of open, agile transformation that starts from without). Two: Mike Bracken is speaking at the awesome Festival of Marketing in November.
Here I've rounded up 10 of the best blog posts from GOV.UK's 59 (count them!) blogs. Each post deals with user experience, service design or digital transformation.
I hope you enjoy them as much as we have.
There are many retailers that have trialled image recognition technology in their catalogues.
The tech allows the retailer's app users to scan and shop or access additional content. So far, it seems to have been a test-and-learn activity from brands such as Net-A-Porter (as part of their magazine, Porter) and IKEA (which has focused on additional content rather than commerce).
Target is new to shoppable catalogues this month and Argos has further enhanced its now Aurasma-powered offering. Both of these huge retailers I think have found good use cases.
Let's take a look.
Native advertising can cause a bit of a headache. The IAB is yet to offer a definition of the phrase, which is being used in a rather flexible manner by many ad networks.
The Guardian and BuzzFeed are two prominent examples of publishers that refer to 'sponsored' or 'promoted' content. This seems a lot less ambiguous and may clear up some of the confusion for those trying to make sense of the topic.
Whilst I think this type of advertising is here to stay (when done properly), I'm not sure that native advertising is the best term for it. In fact, I think it would benefit from being split into three terms that make greater sense of the issue.
For an overview of native advertising see the Econsultancy report, Native Advertising: What it means for brands and publishers.
Everyone assumes that smart devices are going to be big.
They are undoubtedly fascinating. But nobody seems sure of exactly which consumer facing sectors are the ripest for, yes, you've guessed it, disruption.
There are many products in the market right now that may have a big impact. But here I present you with four products that show we're still a long way from understanding human need.
Quite simply, we don't know what we want until we're presented with it. That makes it very hard to design products that will change the world.
I might be wrong here. Please chide me in the comments.
Hubba is about keeping all that product information in one place, where everyone can access it and where the data is fit for use in marketing and commerce.
I asked the team about their future. Here's what they had to say...
We and many others have made our love for Government Digital Services (GDS) quite clear.
However, I thought it worth quickly flagging up an interesting post on Reddit that shows just how far GDS has come and the standards it is setting.
In the post a redditor from the Home Office highlights a poor experience and a developer from the GOV.UK team fixes it within a day.
If you want to hear from Mike Bracken, executive director of digital at GDS, get yourself to the Festival of Marketing in November.
Guardian Labs began in early 2014 with its aim to work with clients to create sponsored content opportunities.
This is a trend in publishing with BuzzFeed and The Telegraph (and more besides) experimenting with in-house content creation tailored for brands.
The Guardian is seeking to rise above some of the disquiet around native advertising (is it a case of the emperor's new clothes?) by simply creating transparent sponsored content to a great standard.
Anna Watkins, who heads up Guardian Labs, was speaking at the IAB's Content Conference and this is what I took from her talk.
For a full intro to native advertising see the new Econsultancy report, Native Advertising: What it means for brands and publishers.
The top 10 list of storytelling brands in the UK usually includes Apple, Cadbury, IKEA and Walkers.
But looking at the annual list from AESOP, it's Virgin Media that jumps out at me as a storytelling brand that breaks the mould.
Here I round up some of its activity that falls into my nebulous understanding of storytelling.
Let me know if you agree.
The Natural History Museum relaunched its online shop this summer in a blaze of incredible copywriting.
We featured it on the blog because it was so much fun it had to be shared. And now, here's the follow up post with some more highlights from its summer email campaign.
Fans of the word, great lizards and ecommerce, you're in for a blimmin' treat.
I've rounded up what I think are the most intriguing examples of geofencing.
The list includes retailers but also other sectors such as leisure and education.
Take a look, because this is an area that almost any company could surely find a compelling use case for.