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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

global tweet heat map

12 beautiful World Cup 2014 data visualisations

There has been an incredible amount of social activity during the World Cup. 12.2m tweets were fired off during the opening game alone.

Add to this all the data inherent in the game itself, from the likely winners to squad make-up, and there are some nice data visualisation opportunities.

So here's a roundup of some World Cup data visualisations.

6 comments
top100

How is the agency model changing? Part one

Michael Nutley’s report for 2013’s Top 100 Digital Agencies began with the assertion that “now, more than ever, the only generalisation that you can make about the way marketers and agencies are working together is that there are no generalisations to be made”.

I’d go further in 2014 (see the latest Top 100 agencies report)  and say that in many areas of marketing, client methodology is as varied as it has ever been, media volume is higher than ever and technology is eliciting tension in traditional agency models.

At the same time, customer expectation is soaring and transparency, or at least value, is increasingly the elephant in the room.

The aim for agencies is, of course, to provide value, but the continued digital transformation of clients is also making it harder for the agency to provide the right support.

Maturing marketing channels are increasingly integrated, dictating a converged media strategy. This is often better served by in-house expertise or by the embedding of specialist agencies. Project work, too, is on the increase.

“Change is constant” is one favoured aphorism of the marketing analyst. For agencies, if anything, the rate of change is constant, too.

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auctioneer

Programmatic mobile: what trends does it reveal?

Programmatic advertising has been around since 2009. On mobile though, it's only recently started to take off

Penetration and performance of the smartphone has increased and programmatic buying companies have seen the opportunity. Whilst Facebook and Google are taking most of the mobile advertising dollar, programmatic is certainly on the rise as it seeks to deliver quality and quantity.

Talking with RTB.com's Mike Miller, it struck me that the factors making for the success of programmatic mobile are those we see as trends across marketing. So what are these trends?

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paid apps

The rise of freemium apps

The freemium model is in the ascendancy when it comes to apps.

Paid apps peaked in 2013 according to Jon Reynolds, CEO of SwiftKey. SwiftKey provides an app bringing smart prediction technology to your mobile keyboard and, indeed, has itself gone down the freemium route.

The app used to cost $4 and was consistently in the paid charts, now it's free to download, with in-app purchases available.

So, what are the reasons for and consequences of the rise of freemium apps?

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mobile phone

The four Ps of mobile

How best to explain the power of mobile in 2014? What factors make for a successful mobile start-up?

Here are the four Ps of mobile.

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minimalist

Five influencers of clean and simple web design in publishing

Designing usable and enjoyable experiences for people online, across devices, is defining business change.

It's no surprise then that some of the most visited posts on the Econsultancy blog concern web design.

Chris Lake has traditionally written about web design trends for the year, with eight of his 18 trends for 2014 pointing towards minimalist design.

These were flat UI, mobile first, minimalist navigation, monochrome and hypercolour (perhaps summed up as high contrast), cards and tiles, bigger images and fixed position content.

I wanted to write a simple post highlighting key examples of clean and simple web design from publishing.

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cockpit

Social media management companies: are they worth it?

Are social media management companies worth it?

Although ‘horses for courses’ applies, I’m going to attempt to address this question with the help of a few brand case studies.

17 comments
sporting mouth

Start Me Up! Sporting Mouth for P2P World Cup predictions

The World Cup is upon us and if you want to stake your reputation and something other than money on a sporting event, Sporting Mouth is for you.

The app allows you to make sports predictions against friends for bragging rights and prizes.

Here's what John Owrid, the Chairman, had to say about Sporting Mouth's functionality, development challenges and future in the market.

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makeup.com

Eight companies with great content marketing strategies

Here I've rounded up some brands that are successful with content marketing.

I hope you won't have seen all of my examples. Some of them have heritage in content, and some don't.

For more case studies, subscribers can check out the Econsultancy archive.

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unilever logo

Advertising trends: Unilever is out in front

Ashley Friedlein, Econsultancy CEO, kicked off 2014 by pointing to six trends of note in advertising.

These were real-time bidding, native advertising, video advertising, targeting, localised and geo-targeting, and mobile advertising.

Unilever is a company that continues to innovate in advertising. Let’s look at how.

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werewolf

Eight challenges of data analysis for marketers

In the nineties and noughties, the web was talked about as more measurable than any other medium.

The idea was that attribution of sales would be completely sewn up before long. Last click analysis was duly mastered and dashboarded. However, there remain difficulties in identifying customers and tracking them as web usage has splintered across devices.

There are plenty of other issues, technical and cultural. Let’s take a look at the challenges in data analysis for marketers.

For guidance in selecting a digital analytics supplier, see our Digital Analytics Buyer’s Guide.

4 comments
Q

Quartz: what's so great about it?

What’s so great about Quartz?

Quartz is a business news publication that's been talked about a lot since its founding, by Atlantic Media Company (publishes The Atlantic), in 2012.

It's built on WordPress, is mobile-first and characterised by a strong team of journalists that produces engaging short and long content that's incredibly sharable.

Here's some more answers to the question 'what's so great about Quartz?'

6 comments