Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

brexit

The big three agency issues of 2017: Diversity, skills and Brexit?

A new study from BIMA and SapientNitro shines a light on some key issues for digital agencies as we head towards 2017, namely diversity, skills and Brexit.

272 digital agencies were surveyed, with key findings as follows:

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design

What is design thinking?

Is it a mindset? Or a process? Or just useless business speak?

Let's investigate the meaning of design thinking.

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paper

All the digital news stories you missed this week

Digital news this week is as rich as French cuisine.

Acquisitions, hacking controversies, ecommerce records, Trump policies, product launches and more.

Here's what you missed...

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tv

Six things to know about addressable TV advertising

Digital ad spend will surpass TV spend in 2016. But, of course, TV itself is not standing still.

Innovations in TV advertising continue, with addressable TV ads of particular note.

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under armour product page

Nike vs. Adidas vs. Under Armour: Which has the best product pages?

I have been rooting around the websites of Nike, Adidas and Under Armour, the top three brands in the US sportswear market.

In this article, I'm going to compare and score the product pages of each ecommerce website.

By the end, we will have a winner.

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john lewis snapchat

John Lewis combines TV ad with Snapchat lens and email

Well, consigning the events of yesterday to near-forgotten history, John Lewis has this morning released its 2016 Christmas ad.

This year a Snapchat campaign will run alongside.

Below, I've included the ad, a recording of me through the lens, and John Lewis' email creative, for your delectation.

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clair byrd

A day in the life of... VP Marketing of a product design platform

Design, once overlooked by marketers, is quickly becoming an integral part of our discipline.

So, it's fitting that this week's Day in the Life interview comes from InVision, a design prototyping and workflow platform.

Clair Byrd is Acting VP of Marketing and Director of Content Marketing, so let's find out what she gets up to in a typical day...

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alexa echo

The problem with voice user interfaces like Amazon Alexa

What innovation will bring the next step change in customer experiences?

Of all the candidates mooted over the past few years (augmented reality, the internet of things, 3D printing, blockchain), voice user interfaces in digital personal assistants is as good a bet as any.

But despite the success of early entrants such as Alexa, could voice-user interfaces be flawed?

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google amp

Google's Accelerated Mobile Pages: 12 pros and cons

The Accelerated Mobile Pages (AMP) project seems to be progressing nicely.

Google has recently revealed integrations with Tag Manager, A/B testing in Analytics, long-awaited form elements are now possible (e.g. email fields), and there's a continuing roadmap of features.

For the uninitiated, here is a digested list of AMP's pros and cons.

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tmall

China's Single's Day: Can Western brands take advantage?

Alibaba is this year referring to Single's Day as the '11.11 Global Shopping Festival'.

That's a pretty clear statement of intent, with the online retailer aiming to create a worldwide event.

It also hints at the growing trend of international, cross-border purchases by Chinese consumers, particularly the middle classes.

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All the digital news you missed this week

If pasties and porn aren't enough to tempt you to read our roundup of this week's digital news, I don't know what is.

I am not offering you a rather crude bribe, I promise all will become clear if you keep reading.

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types of innovation lab

What is an innovation lab and how do they work?

Innovation labs are springing up everywhere, with fintech a particular bright spot over the last year.

Looking at Google News results from September 2016 for fintech alone, I can see intiatives from Deutsche Bank, Royal Bank of Canada, Fidor, BMW, PayPal and many more.

Labs are now commonplace across industries from retail, to telecoms and travel.

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