Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

Five reasons to use Twitter's new embeddable DM button

You may have missed it, like I did, but Twitter last week added a DM button to its embed library of tweets, grids, timelines and other buttons.

It's not massive tech news, granted, but allowing people to DM you direct from your website could have advantages.

Here are five of them...

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logos retail

Six iconic retailers and their digital transformation journeys

How is retail being changed by digital?

What better way to find out than by looking at six icons of retail, three from the US (Macy's, Walmart, Walgreens) and three from the UK (John Lewis, Marks & Spencer, and Boots).

Here are their digital transformation journeys, as they fight to compete with online and agile competitors.

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A day in the life of... CCO Media & Partnerships at lastminute.com Group

Our latest Day in the Life comes from the world of online travel.

Alessandra Di Lorenzo is Chief Commercial Officer, Media & Partnerships at lastminute.com Group.

We caught up with her to find out what she does all day.

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nutonomy

All the digital news stories you missed this week

Mobile search, WhatsApp, same-day click-and-collect, digital currency and autonomous cars.

It's just another week jam-packed with digital news.

Commence your catch-up...

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cmp

What are the benefits of a creative management platform (CMP)?

People-based ad targeting brings the opportunity to target increasingly small segments of customers.

But with that comes the extra workload, creating more versions of ads. That's where creative management platforms (CMPs) and dynamic creative optimisation (DCO) comes in.

I caught up with Victor Wong, CEO of Thunder, a CMP, to find out more about how advertisers are using CMPs.

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kw finder

Five free content ideation tools if you're fed up of Google Keyword Planner

If you are a low spender on AdWords, Google Keyword Planner now shows only very broad traffic ranges for suggested search terms.

This is inconvenient for the many writers out there who like to use this tool to plan their content.

Here's a really quick roundup of five genuinely useful and fun alternatives if you are looking for content ideas.

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apple pay

How can mobile payment actually improve customer experience?

Payment impacts customer experience more than anything else.

In fact it's easy to reel off examples of payment scuppering a deal altogether - the kebab shop that doesn't take card, the mobile-unfriendly online checkout, the voucher which is suddenly no longer valid.

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chat

Chatbots: Are they better without the chat?

"Bots are better without the conversation."

The title of Kik CEO Ted Livingston's recent Medium post, discussing the relative failure of early brand attempts at chatbots, says it all.

With so many marketers parroting on about customer experience, we may have temporarily lost sight of what users really value - speed and convenience. To borrow a phrase, 'don't make me think.'

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back me up

Six 'millennial UX' lessons from insurance brand Back Me Up

Back Me Up is an insurance company and app for 17-49 year olds.

The service is a masterpiece of marketing and design for younger customers.

Here's why...

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pr

A day in the life of... a freelance PR & comms consultant

Our latest 'Day in the Life' features a topic we haven't covered yet - PR.

Fiona Chow is a freelance PR and comms consultant, setting up Goadi Consulting at the end of 2015.

She is also Head of PR for the Hoxby Collective, a global platform of consultants across a range of disciplines all committed to creating a world of work without bias.

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me

All the digital news stories you missed this week

Digital news this week has been corking - nothing massive, but all very interesting and plenty that has flown under the radar.

Updates come from Google, Uber, Snapchat, Instagram, Pinterest, Twitter, Alibaba and Tencent.

Here's what you missed...

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beacon

Beyond the hype: How should marketers really use iBeacons?

There's an old surrealist gag by a comedian called Harry Hill that goes 'Text messaging?! What's wrong with a good old-fashioned chain of beacons, hmm?'

I think I'm remembering that right.

Anyway, it leads me to ask - are iBeacons a legitimate advancement in push communications, or are they overhyped?

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