Author: Ben Davis

Ben Davis

Ben Davis is Deputy Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

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The best APAC digital marketing stats from July 2016

Here's your monthly roundup of digital marketing stats from the APAC region.

iPhone sales are suffering in China, online travel spend is growing rapidly, as is Indian adspend, and great digital experiences are driving business outcomes.

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The state of predictive analytics [infographic]

Last month, Econsultancy published the Predictive Analytics Report, in association with RedEye.

We've rounded up some of the findings of the survey report in an old-school infographic.

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The week's news in digital (in five minutes)

As we near August, the relentless digital news cycle is slowing slightly. However, we've still got juicy updates from Twitter, Google and Samsung.

Elsewhere, there are some interesting nuggets from the world of publishing and agencies. Tuck in...

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A day in the life of... a Chief Data Scientist in ad fraud protection

July 2016 at Econsultancy has been #datamonth, so it feels fitting to feature a chief data scientist in our 'day in the life' feature.

Mike Andrews is CTO and Chief Scientist at Forensiq, a company that helps combat ad fraud.

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Four big brands on the state of digital analytics

At the launch of the 2016 Measurement and Analytics Report, in association with Lynchpin, we heard a panel of customer insight analysts discuss the digital measurement landscape.

Marketers from QVC, The Telegraph Media Group, Thomas Cook Group Airlines and O2 gave us their thoughts on everything from tag management to management buy-in.

Here's what they had to say..

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A day in the life of... Online Capability Consultant at BT

This week's 'day in the life' comes from a man who has a broad-ranging digital role in a very large organisation.

Tom Barton is an online capability consultant at BT. Let's find out what such a role entails...

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The week's news in digital (in five minutes)

This week has seen product updates from Google and Snapchat - but that's just the appetiser.

Dig in for more digital sustenance, including all the marketing and advertising news you need to know from this week.

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Festival of Marketing 2016 agenda: 200 speakers over 12 stages

We've already made some fantastic announcements about this year's Festival of Marketing.

Apple co-founder Steve Wozniak and WPP chief exec Martin Sorrell are two of the headline speakers at the event, which runs October 5th to 6th in London.

But now the full agenda is live, showcasing more than 200 speakers over 12 stages.

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Pokémon GO: Zappar founder tells us what it really means for augmented reality

Trendjackers as ever, we've already discussed Pokémon a plenty on the Econ blog.

What can brands learn from Nintendo's digital transformation? And what does it mean for augmented reality (AR)?

But now I've caught up with Zappar co-founder and CEO Caspar Thykier, to give him his right to reply on the future for AR in the light of the gaming sensation.

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23 clever uses for colour in ecommerce UX

Colour plays an important part in web design and ecommerce.

From little UX quirks and best practice, to stylish branding and aesthetics, I've rounded up 23 uses for colour in ecommerce.

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Why Lastminute.com is taking control of its ad inventory

Last week, lastminute.com group announced its new media business, The Travel People.

In such an interesting time for online advertising, I wanted to know what this means for lastminute.com group and the advertising on its sites.

Mirroring big publisher websites, is this a move towards more bespoke campaigns and away from standard display?

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The week's news in digital (in five minutes)

Yes, yes, we'll be talking about Pokémon.

But also Amazon's new programmatic creative video ads, ASOS' one-hour delivery, Nissan's autonomous cars and much more.

Here's your five minute update on the week's digital news.

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