Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

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Three ways brands can let their audience create their content

A Reevoo study found that 70% of consumers place peer recommendations over professionally written content.

So it's no surprise that user-generated content is an increasingly common sight, from rich product pages in ecommerce to sourcing ideas for product development.

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10 devastating digital marketing stats we've seen this week

The stats this week are devastating (in a good way).

Tons of goodness about ecommerce KPIs, 'marketing moments', financial services, good old TV, and more.

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All the digital news stories you missed this week

A short but extremely sweet digital news roundup this week.

Big moves from Amazon, Deliveroo, Apple and Spotify, and lots of fun and innovation from Google, The Guardian and Snapchat.

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The best APAC digital marketing stats from August 2016

Here are all the best digital marketing APAC stats from last month.

I'm a bit late with these, but the quality of the stats more than makes up for it - plenty of lovely charts and infographics, too.

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10 things that thrill me every year at the Festival of Marketing

We are only a month out from 2016's Festival of Marketing, October 5-6 in London.

Here's why it thrills me every year.

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Local search experiences: The good, the bad and the ugly

We all know that Google Places listings are important because we use them in our everyday lives all the time.

50% of those using local search will visit the store within a day (and those are Google's 2014 figures).

So what can businesses do, very simply, to improve local search?

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10 useful takeaways from #BrightonSEO: Local search, AMP, content & more

Everyone and anyone in search marketing in the UK (and some from beyond) was at BrightonSEO 2016.

I went along and wanted to put together some useful takeaways - hints and tips, rather than impressive soundbites.

Here are 10...

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23 mobile UX mistakes that Google doesn't like

What mobile UX mistakes should marketers be looking out for?

Here are 23 of them for a start.

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Three innovative examples of Instagram UX hacks

How can brands create interactive experiences on Instagram by 'hacking' the existing UX?

Here are three clever examples...

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A day in the life of... Digital Marketing Manager at Currency UK

Sarah Watts-Read is Digital Marketing Manager at Currency UK.

So, what is it like working in digital in a regulated industry and within a relatively small team?

Let's find out...

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All the digital news stories you missed this week

Plenty to mull over in digital this week, from the politics of broadband to the ethics of AI, by way of doing rude things with a chicken sandwich.

You couldn't make it up.

Here are all the digital stories you may have missed this week.

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10 examples of great Airbnb marketing creative

Airbnb is a master of branding and tempting UX.

I thought I'd roundup some examples, from campaigns to webpages and even little bits of what one might call 'micro UX'.

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