Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

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All the digital news stories you missed this week

If, like me, you were lucky enough to be at the best event in the marketing and advertising industry this week, you may have hazy memories of the week's news.

Well, here, you can metaphorically gaze in the mirror and attempt to focus on the tattoos of tech news you have had inked all over your body in an attempt to remember who owns what and whether cars can drive themselves yet.

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solvency II

How Thomson Reuters used sales targets to prove the value of marketing

Antonia Wade is head of marketing in Europe for Thomson Reuters.

At the Festival of Marketing she talked about how marketing is being transformed in her business. 

It was a great reminder of the fundamentals of business and a rally cry for marketers to prove their value.

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10 quotes from Unilever CMO Keith Weed at the Festival of Marketing 2016

Keith Weed was one of the esteemed headliners on day one of the Festival of Marketing in London yesterday.

Here are 10 quotes from Keith on digital, millennials, startups and more..

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barclays

How Barclays transformed its video content strategy

How has Barclays used video content to regain relevancy and trust?

Mark Brayton, content marketing director at Barclays, spoke at the Festival of Marketing on the transformation of Barclays' video strategy.

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kfc on tmall

The best APAC digital marketing stats from September 2016

WhatsApp and chicken nuggets are just two reasons why you should enjoy September's selection of APAC digital marketing stats.

And don't forget, Econsultancy subscribers can peruse the Econsultancy Internet Statistics Compendium, for more stats.

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jp morgan and ge logos

Digital transformation in a B2B giant: JP Morgan & GE

A common refrain of five years ago was that B2B companies were not as digitally mature as their B2C counterparts.

But as the digital expectations of consumers have infiltrated the professional world, things have changed.

B2B companies are just as likely to be undergoing digital transformation in 2016 as software continues eating the world. Here are the stories of two giants - JP Morgan and GE.

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david miranda

A day in the life of... CTO at Resident Advisor

What's it like being a CTO?

We asked David Miranda, Chief Technical Officer at Resident Advisor, in the latest in our 'Day in the Life' series.

Here's what he had to say...

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All the digital news stories you missed this week

Snapchat evolves, Twitter sells (?), Facebook is rapped by the Germans.

As ever, there's been plenty of digital news this week. Here's your handy roundup.

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nespresso logo

13 UX improvements Nespresso should make to its ecommerce customer journey

Every writer knows that when the well of ideas runs dry, co-opting your own life story is perfectly acceptable.

So, as the new owner of a Nespresso machine, I thought I'd test out the coffee pod subscription ecommerce journey.

Here are some improvements the coffee giant could make.

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pogba

How is Adidas Football using dark social & how did the Pogba signing go so big?

How is Adidas Football using dark social, does TV have a place in the media mix, and how did the Pogba signing go so big?

Florian Alt, Senior Director Global Brand Communications at Adidas Football, answers our questions.

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cornerstone razor

How can startups beat FMCG giants? An interview with Cornerstone's founder

Cornerstone is a classy UK subscriptions business offering shaving supplies.

I caught up with founder Oliver Bridge to discuss, inevitably, Dollar Shave Club, but also how startups are well positioned to disrupt FMCG markets.

Here's what he had to say...

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attribution chart

Marketing attribution: How many are actually doing it?

Though the headline might suggest it, I'm not going to draw a tawdry analogy.

Simply, let's look at a few charts from Econsultancy's new report, the State of Marketing Attribution in the UK, France and Germany, published in association with AdRoll.

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