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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

get with programmatic

Get with the programmatic: why brands need to understand the new advertising landscape

Econsultancy and Marketing Week have launched a conference all about programmatic advertising.

NB: The next installment of ‘Get with the programmatic’ will take place on 29 September in London.

Let’s set the tone by discussing why brands must understand this technology (obvious spoiler alert: to be successful when purchasing ad inventory).

But let’s also have a look at some of the terminology and the dynamics between publishers, advertisers, ad networks, tech platforms and agencies.

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ello

You say Ello and I say goodbye (to Facebook?)

Ello is being billed as the ad-free Facebook, but cynicism abounds online.

Many have highlighted how social networks have reneged on their philosophies in the past (in the eyes of their users) and Ello's terms and conditions don't exactly rule out ads.

I'm not sure yet what I think about Ello (I'm waiting for my invite request to be approved) and I realise the headline of this blog is like one of those spicily titled but ultimately bland editorials in marketing publications. 

However, I thought I'd do a little run down of what Ello is, its USPs and where other social networks have held the same ground and ultimately decamped from it.

13 comments
zoomzoom mag

Six great automotive content marketing campaigns

Here’s a selection of content marketing endeavours by some car brands.

I’m not sure I’ve ever been able to properly define content marketing and indeed my selections may stray between native advertising, brand advertising and bona fide content that feels rather more ‘agnostic’.

However, what’s certain is that all the content I’ve picked does more than simple advertorial.

For some more content on automotive check out my German and Japanese big three reviews.

2 comments
vw

10 of my favourite homepage designs

A simple headline, premise and article; here are my favourite homepages of the moment.

Of course, there are more than ten websites on the internet, so feel free to disagree with me.

And for further selections of excellent web design, read our posts on beautifully persuasive ecommerce sites and 20 homepages with video background images.

2 comments
acquire logo

Start Me Up! Acquire: starting a new affiliate business

In our regular Start Me Up feature we rarely feature new agency-side ventures.

However, with Acquire we're making an exception and that's because the affiliate management company's co-founder is Tom Wright, 2013 winner of The Digitals Rising Star award.

We caught up with the co-founders to ask what it's like to start your own affiliate business.

1 comment

Facebook Atlas: what you need to know

Here's a brief introduction to Atlas by Facebook, the social network's new ad network of sorts.

Facebook was already selling ads in other apps via its Audience Network, which has been in beta since April 2014.

This Audience Network allows advertisers to promote their apps in other apps using banner, interstitial or native units and all the targeting data Facebook can stump up.

But now, with Atlas, Facebook is extending this to websites, too. All that Facebook data will be used to sell ads outside of the network and these will be seen by Facebook users. The idea is that this data will increase the effectiveness of ads by allowing greater tracking of users. 

2 comments
stats

Eight online marketing statistics we've seen this week

Chinese consumers, Indian smartphone users, American advertisers - there's a global feel to this week's stats roundup.

If that wasn't enough, there's also some UK fashion, wearables, online security and adblocking figures. Enjoy!

Skip over to the Internet Statistics Compendium for more digital marketing trends.

2 comments
facebook logo

Why does everyone have a beef with Facebook?

Sorry for using the word beef. 

Lots of people had a beef with Google for years and many still do. The company continued to make money for its advertisers. SEOs had a begrudging respect for the platform that was their entire world. It was sort of a joke to anyone looking in from outside. 

Although it doesn’t provide advertisers such a neat way to capitalise on intent, I get the feeling that Facebook is incredibly good value for reaching audiences.

That’s not based on fact, merely because I know nothing guarantees a backlash like wild success. QED.

4 comments
german automotive

Automotive online: the German big three at a glance

I've looked at Japanese automotive brands online, now it's time to take on Germany.

I thought I'd take a spin through the UK websites of the German big three automotive companies. What do BMW, Audi and Mercedes' websites handle like for first timers?

Well, they might be known as the big three, but much like the Japanese roundup, there's a clear loser.

For some detail on automotive and social media, check out these posts.

7 comments
Kayak

30 things I love on mobile websites

I've been trawling through some mobile sites to find features I like.

Previously I published probably my favourite 15 mobile features but here's 30 more I like to see on the smaller screen.

As ever, check out the Econsultancy Mobile Web Design and Development Best Practice Guide for more guidance and come to the Festival of Marketing in London, November 12-13th, to learn more.

Right, let's get stuck in with the screenshots!

8 comments
the sun

The Sun on customer service and life behind the paywall

The Sun ducked behind a paywall in August 2013, so now feels like a good time to find out how it's all been going at Sun+

Beverley Mcintyre is Director of Member Services and Support at News UK. I was glad to catch up with her about customer service behind the paywall, as well as some other interesting aspects of the business, namely advertising and changes to the organisation as a whole.

For more on publishing, check out the Econsultancy Native Advertising report or these posts on publishing.

1 comment
tv and twitter viewing

Eight internet marketing statistics we've seen this week

This week the stats roundup offers you programmatic trading, international ecommerce, phablet shipments and the ever popular Twitter and TV.

Don't forget to check out the Internet Statistics Compendium for more internet marketing data and charts.

2 comments