Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

zuck

All the digital news stories you missed this week

This week's digital news covers the serious, the sublime and the stupid.

Google is under attack yet again and Amazon keeps on keeping on.

Enjoy..

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robot

Learning to trust the machines: AI and company culture

AI has myriad applications in our industry, but how quickly will marketers accept that the machines know best?

We all like to believe we are rational human beings, and can understand the power of machine learning, just as we understand the simple logic of an A/B test.

But how will company cultures react to machines that could be seen to undermine your star copywriter or best biz dev guy?

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programmatic ecosystem

The future of programmatic: 2017 and beyond

2016 was certainly not a dull year for advertising.

There are still big questions to be answered about media agency practices, transparency and effectiveness.

All the while, adtech technology and data management becomes more sophisticated. So, what does 2017 and beyond have in store?

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totp

Econsultancy's top 25 blog posts of 2016

If you're anything like me, you'll have made one New Year's resolution already - to keep up to date with the Econsultancy blog.

And what better place to start than catching up on the most popular articles from 2016.

Here are the top 25 (by page views). As usual, listicles seem to have an unerring habit of rising to the top.

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material design

UX in 2017: What do the experts predict?

Customer journey mapping, AI, VR and design; how do our experts see UX changing in 2017?

Here's what they had to say...

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ibm

10 inspiring examples of design-led brands

Brands that employ design thinking are perhaps easier to spot than they used to be.

That's because we interact with many fast-growing digital businesses primarily through our screens.

So, for a service like Deliveroo (which delivers somebody else's product), aside from meeting the delivery person at the door, we know the brand purely as an app experience (and from noting the colourful riders in the street).

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chat bot

What were the biggest UX trends of 2016?

Chatbots are firmly on the radar (for good or bad), along with new tools and new business processes.

Have a read of everything that stood out to our UX experts in 2016.

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vr not permitted

10 sensible web design trends for 2017

Why have I used the adjective 'sensible' in my headline, instead of something more click-worthy like 'crucial'?

The answer is that web design trends in 2017 should be all about meeting the user's needs.

Gone is the temptation to show off what the browser can do, in its place is a passion for proper design; form follows function.

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noddy car

All the digital news stories you missed this week

This week's digital news couldn't be more on trend.

Yes, it's wearing its best garb from Saks (bought on a VR shopping trip) and is deciding which new semi-autonomous ride-hailing service to use.

Catch up on everything you missed this week...

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design

How to create a culture of design in your organisation

I've recently been writing about design thinking, a hot topic this year.

So far, I've done some reading to try to define what design thinking is, why it's so important, and how marketers can apply it.

Now I want to ask, how should an organisation embed a culture of design?

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maga

10 common traits of bad copywriters

The phrase 'people in glass houses shouldn't throw stones' has never been more pertinent.

I present for you, 10 common traits of bad copywriters.

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2017

SEO trends in 2017: What do the experts predict?

What will 2017 bring for SEO?

Our experts have already weighed in on the biggest trends that happened in 2016, now they look to the future.

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