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Author: Ben Davis

Ben Davis

Ben Davis is Deputy Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

text ads

What do Google's expanded text & local search ads mean for marketers?

Google announced a tranche of changes to its ad products yesterday.

Whilst there were no massive surprises (updates were in line with recent tests seen in the wild), there's still work for marketers to do to understand their impact.

Here's a summary of things to look out for in the coming weeks and months.

1 comment
mega menu

Mega-menu design trends in ecommerce: 2014 vs 2016

Mega-menus are a mainstay of desktop ecommerce.

Five years ago, we published a post dissecting 26 of these menus, back when they were relatively novel.

In 2014, we revisited the topic, seeing that full-width menus with a greater number of products and featured images were en vogue.

So, what of 2016? Let's have a look.

7 comments

12 examples of persuasive mobile UX from ecommerce app Wish

Wish is a well-funded mobile commerce platform in Europe and North America.

As it is aimed at the deal-mad shopper, it makes a great case study for persuasion in mobile ecommerce.

Let's take a look at some elements of the user experience (which isn't one for the faint-hearted).

1 comment
mcdonald's vr

Virtual reality: Three more brands dipping their toes in

Virtual reality is either the emperor's new clothes or the most exciting area of media today.

Whatever your own belief, brands are getting to grips with VR, making use of emerging agency expertise in this area.

Here are three of the latest brands using VR (mostly for branded content thus far), from automotive, food and drink, and retail.

3 comments

Adidas creates B2B content to help with recruitment

Adidas' GamePlan A is one of the quirkier corporate websites out there.

It's a mixture of motivational interviews with sports stars and a smattering of slightly cod-philosophical editorial that one could imagine a spornosexual nodding his head at.

But it's an interesting site because it shows that content marketing is still trusted, and could be a force in increasingly competitive recruitment.

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instant apps

Five implications of Android Instant Apps for marketers

Android Instant Apps allows Android apps to run instantly, without requiring installation. Users will simply tap on a URL.

Developers will need to ensure their apps are 'modularized' and then will be able to offer this service to users on Jelly Bean OS or later.

Many have hailed this announcement from Google's recent I/O event as the most exciting. So what are the implications?

3 comments
google

VR, messaging or Assistant: Which is the best bet for Google?

Google I/O saw the tech giant unveiling products across the hot topics in tech right now.

New messaging apps, a new VR platform and a virtual assistant.

How are these products placed in the market? Which might be the likeliest to succeed?

0 comments
disney

10 examples of great Disney marketing campaigns

There are two difficulties with a roundup like this - Disney is massive and it's often hard to disentangle product and marketing.

The company creates such strong stories/brands that all of its media can appear to work seamlessly.

Nevertheless, I've picked out some examples of what could be termed marketing expertise by the film juggernaut.

0 comments
image search

Google introduces Shopping Ads to image search: The expert view

Yesterday saw the latest development in Google's search advertising product.

Shopping ads, or product listing ads (PLAs), are set to appear within Google image searches.

I asked for some initial thoughts from agency search practitioners. Here are a few things to look out for.

3 comments
atom bank logo

Atom Bank: No branches, no legacy tech, fewer channels

Atom Bank is the UK's first bank designed for digital and optimised for mobile.

Lisa Wood, CMO, is speaking at Econsultancy's excellent Future of Digital Marketing conference next month.

We caught up with her for a preview, picking her brain on the merits of a branchless and legacy-free, online bank.

1 comment
ads

Why use CRM data in programmatic media campaigns?

How do CRM and programmatic work together, and what are the challenges for advertisers that haven't yet achieved such integration?

Econsultancy and Sociomantic Labs have published a new report, The Role of CRM in Data-Driven Marketing, so I thought I'd give an overview of where these disciplines meet.

1 comment
donkey kong

The 10 steps of digital replatforming

Econsultancy has, in the past, provided a number of buyers' guides for digital technology.

However, I thought it would be useful to publish a brief and generic guide to replatforming, given that many companies are focusing on updating legacy technology.

2 comments