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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

england rugby

How the RFU manages CRM & personalised messaging

Creating personalised messages for rugby fans is difficult.

Though passion drives engagement, it also means marketers must be sensitive - rugby is a large part of life for volunteers, coaches, players and touchline fans.

So, how has the RFU created its CRM strategy and how did the 2015 World Cup affect engagement?

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masters of marketing

Announcing The Masters of Marketing 2015 winners: Day One

Day one of The Festival of Marketing saw the first ever winners of The Masters of Marketing awards announced throughout the day.

The shortlisted work was showcased from the Masters Gallery and broadcast across Festival TV.

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conversion report

What is the state of conversion rate optimization in 2015?

What methods are companies using to improve conversion rates?

Exactly what is being optimized? And which methods are proving more difficult to implement than others?

8 comments
doctor who logo

Doctor Who: The making of a global brand [Stats]

Over the last two years, BBC Worldwide has been turning Doctor Who from (simply) a gigantic British show into a truly global icon.

Julia Kenyon, Acting Chief Brands Officer, BBC Worldwide, spoke at the Festival of Marketing about how this was achieved and included some staggering stats about the brand’s performance at ComicCon 2015, its 2014 world tour and the 2013 50th anniversary.

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board table

How should marketers adapt to cut it at board level?

Marketers are increasingly harnessing the power of customer data and digital technologies to champion the customer experience.

But how do marketers need to adapt to cut it at board level as the role of CMO becomes more prominent?

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teen on laptop

How do US teens use online media? [Stats]

How much video do teens consume compared to music? How pervasive is social networking?

What devices are used for media consumption, and in what proportion? How much content creation is going on?

Common Sense, a US not-for-profit, has released its 2015 census of tween and teen media use.

The report highlights and full findings are well worth checking out, but I thought I'd collect my five favourite charts.

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exchange

Six examples of data-value exchange between brands & customers

The NSA, the 'snooper's charter', the PPI phone-call haranguing, the Ashley Madison and Talk-Talk hacks (and many previous); none of these seem to affect the growing willingess of consumers to trust brands with their data.

Trading data for something of perceived value is simply a fact of life when using ecommerce and the broader web, whatever you think about cookie legislation.

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POLKA

10 eye-popping websites that use stunning colour contrast

Yes, it's a shamelessly epicurean roundup of some of the most ocularly orgasmic websites on the wider web.

From ecommerce to agency sites, here are some of the most colourful or contrasting.

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pret save the date campaign

Five reasons I love Pret's Christmas sandwich social media campaign

Pret A Manger has begun promoting its Christmas lunch sandwich across social media in a deceptively simple campaign.

As Pret's work included one of the few conceptually-sound promoted tweets I've seen, I thought it was worth a quick post to detail why I like the campaign.

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john hegarty

Sir John Hegarty to lead Guinness World Record attempt at the Festival of Marketing

On 12 November Sir John Hegarty, one of the world's most respected ad men, is set to lead a world record attempt at day two of the Festival of Marketing.

Hegarty, who famously oversaw Levi's campaigns from 'the launderette' to Flat Eric (casting an unknown Brad Pitt along the way), will be joining ad tech company Scoota to teach the largest marketing lesson ever taught.

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facebook logo

Why Facebook could win the high street battle with Google

Facebook and Google both continue to improve their location-based advertising products, targeting mobile users and attempting to cash-in on online to offline conversion.

Here's a roundup on the state of play and some thoughts as to why Facebook may be best positioned to win the battle of the high street.

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lush logo

Why Lush is the undisputed master of 'B-commerce'

Cards on the table, B-commerce (branded ecommerce) is a completely made up term and you have every right to scold me for coining it.

What I intend to point out with this clickbait headline (but thorough article) is just how distinctive the Lush website is, both when it comes to editorial and 'messaging', and the nuts and bolts of ecommerce.

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