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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

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How to ensure a pain-free sign-off process

There are many companies reluctant to let their marketing execs have free reign with their owned and earned media.

This is understandable where reputations are easily won and lost. It doesn’t pay to give just anybody the keys to your website, email builder or social media channels and ask them to go at it. Social media faux pas in particular are well documented. 

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A content manager’s practical guide to doing just enough SEO

As a writer and ‘content person’ I have often been daunted by SEO but known that doing it is important to my survival.

The theory of SEO and learning about its latest developments seem easy enough but it can be scary to think ‘"right, I’m going to do some actual SEO today."

Well having done what I consider to be the basics for a little while, I thought I’d share them.

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Volkswagen statement on Twitter

Social media and crisis management: a Volkswagen case study

The emissions scandal engulfing Volkswagen raises many important questions.

While I can't claim "how does Volkswagen deal with this on social media?" is the most pressing of them, I thought it would be worthwhile having a look at the company's reaction on Twitter and Facebook to see if there's a protocol for crisis management on social media.

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castrol charger

How BP Castrol killed the jargon and stopped overstating its impact

Adrienne Liebenberg is global B2B marketing director for BP Castrol.

She spoke at the Festival of Marketing about how the company has moved away from traditional comms and PR and into thought leadership and a focus on how the customer interacts with the brand.

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The amazing world of marketing at Coutts

Coutts is a fascinating organisation. 325 years old, sometimes secretive, often philanthropic.

Coutts' head of products, services and marketing, Ian Ewart, spoke at the Festival of Marketing 2014. He gave the lowdown on exactly how such a venerable institution goes about remaining relevant and delighting demanding customers.

Take a peek into the world of those with at least £1m of investable lolly.

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pingit

How to redesign your organisation around excellent customer experience

Clive Grinyer, Customer Experience Director at Barclays, is a man with considerable design chops, with tenures at Samsung and Orange, the Design Council and Central St Martins.

At the Festival of Marketing 2014, Clive gave a lesson in how to approach the customer experience design process, from proposition to research, prototype to feedback.

Here's how you can take a fresh look at customer experience in your organisation.

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The eight steps of Grant Thornton's international CRM roll-out

How did Grant Thornton roll out an international CRM solution?

Rick Stow ran the global CRM collaborative at Grant Thornton, global accountancy and tax advisory firm, and now focuses on the US.

I caught up with him at Microsoft Convergence 2014 in Barcelona. Here's what he had to say about the large project of rolling out a CRM system.

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Q&A: Microsoft on CRM, retail and B2B marketing

I've been eating tapas in Barcelona at Microsoft Convergence.

One area I was keen to discuss with Microsoft was retail, an industry the tech giant is doing more in, not just with vanilla CRM but also POS, end-to-end solutions and web.

I spoke to Seth Patton, senior director of marketing for Microsoft Dynamics CRM. Here's what he had to say about change in this sector.

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mouse

Start Me Up! TreSensa: branded HTML5 games for mobile

Mobile is hot, HTML5 is hot, branded experiences are hot. What's not to like about TreSensa?

I caught up with Robert Grossberg, CEO of TreSensa, to see how the young company is faring.

Take a look..

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Seven reasons for the unstoppable rise of CRM

I'm at Microsoft Convergence in Barcelona. I'm also in the middle of compiling a report on multichannel marketing.

Both of these endeavours leave me bemused as to why I haven't heard people using the phrase 'the year of CRM'.

Perhaps it just doesn't have the ring to it that 'year of mobile' always did. Perhaps it's because a lot of the CRM action is occuring in enterprise B2B and isn't as sexy as above-the-line brand campaigns.

Anyway, the point is that CRM, a very traditional concept, through cloud and mobile, is a sophisticated and rapidly growing market. The market in 2013 was valued at $20.4bn by Gartner.

This growth isn't set to change pace, with Econsultancy's Marketing Budgets 2014 report showing CRM to be the technology most earmarked for investment this year (see chart below).

Microsoft Dynamics itself lays claim to 41 quarters of double digit growth, 4.4m users and 80% year-on-year net seat growth.

It has just announced increased 'omnichannel' functionality and seems to be coming up on the rails in a top five of CRM providers who are all making hay - Salesforce especially.

So, I thought I'd round up some reasons for this rise in CRM.

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10 online marketing statistics we've seen this week

From searches for Disney's Frozen fancy dress costumes to cross channel marketing maturity, it can only be the stats roundup!

The full 10 for today's halloween edition and, of course, there are more online marketing charts and statistics over in the Econsultancy Internet Statistics Compendium.

Enjoy and be well.

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Tulisa

Marketers, politicians and pop stars: eight compelling reasons to attend the Festival of Marketing

The Festival of Marketing is approaching, there's not long left to buy tickets, just enough time to check out this awesome list detailing why we need you to be there.

Where else can you listen to Tulisa, Facebook and The Government Digital Service? Where else can you meet Grandmaster Flash and Alastair Campbell? Where else can you improve your digital strategy and drink champagne?

Check out the Festival website and read on for more.

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