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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

masters of marketing

The Masters of Marketing 2015 winners: Day Two

The Festival of Marketing came to a close today, with day two seeing the announcement of more Masters of Marketing winners.

The all-new awards combine the prestige of the Marketing Week Engage Awards and Econsultancy's The Digitals, and seek to showcase the best work all year round through both publications.

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travelex

An inspiring digital transformation case study: Travelex

Digital transformation case studies are difficult to come by.

That's why I was delighted to hear Sean Cornwell, Chief Digital Officer at Travelex, discussing the brand's journey at the Festival of Marketing.

Here's what he had to say...

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channel islands

15 quotes on how brands are adapting to multichannel customers

At the Festival of Marketing, I listened to marketers from Camelot, Argos, JD Williams, RBS and Barclays, discussing the impact of the multichannel customer.

I thought it worth rounding up some of their more memorable quotes. Here you go...

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england rugby

How the RFU manages CRM & personalised messaging

Creating personalised messages for rugby fans is difficult.

Though passion drives engagement, it also means marketers must be sensitive - rugby is a large part of life for volunteers, coaches, players and touchline fans.

So, how has the RFU created its CRM strategy and how did the 2015 World Cup affect engagement?

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masters of marketing

Announcing The Masters of Marketing 2015 winners: Day One

Day one of The Festival of Marketing saw the first ever winners of The Masters of Marketing awards announced throughout the day.

The shortlisted work was showcased from the Masters Gallery and broadcast across Festival TV.

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conversion report

What is the state of conversion rate optimization in 2015?

What methods are companies using to improve conversion rates?

Exactly what is being optimized? And which methods are proving more difficult to implement than others?

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doctor who logo

Doctor Who: The making of a global brand [Stats]

Over the last two years, BBC Worldwide has been turning Doctor Who from (simply) a gigantic British show into a truly global icon.

Julia Kenyon, Acting Chief Brands Officer, BBC Worldwide, spoke at the Festival of Marketing about how this was achieved and included some staggering stats about the brand’s performance at ComicCon 2015, its 2014 world tour and the 2013 50th anniversary.

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board table

How should marketers adapt to cut it at board level?

Marketers are increasingly harnessing the power of customer data and digital technologies to champion the customer experience.

But how do marketers need to adapt to cut it at board level as the role of CMO becomes more prominent?

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teen on laptop

How do US teens use online media? [Stats]

How much video do teens consume compared to music? How pervasive is social networking?

What devices are used for media consumption, and in what proportion? How much content creation is going on?

Common Sense, a US not-for-profit, has released its 2015 census of tween and teen media use.

The report highlights and full findings are well worth checking out, but I thought I'd collect my five favourite charts.

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exchange

Six examples of data-value exchange between brands & customers

The NSA, the 'snooper's charter', the PPI phone-call haranguing, the Ashley Madison and Talk-Talk hacks (and many previous); none of these seem to affect the growing willingess of consumers to trust brands with their data.

Trading data for something of perceived value is simply a fact of life when using ecommerce and the broader web, whatever you think about cookie legislation.

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POLKA

10 eye-popping websites that use stunning colour contrast

Yes, it's a shamelessly epicurean roundup of some of the most ocularly orgasmic websites on the wider web.

From ecommerce to agency sites, here are some of the most colourful or contrasting.

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pret save the date campaign

Five reasons I love Pret's Christmas sandwich social media campaign

Pret A Manger has begun promoting its Christmas lunch sandwich across social media in a deceptively simple campaign.

As Pret's work included one of the few conceptually-sound promoted tweets I've seen, I thought it was worth a quick post to detail why I like the campaign.

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