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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

zara.com

Six reasons I love Zara.com (and a few reasons I don't)

There aren't hundreds of bells and whistles on Zara.com.

But it's a website I like using and it makes me want to buy stuff (even though I know it looks better on the website than in store).

Here are six reasons why.

2 comments
hero app

Start Me Up! Hero App lets consumers message businesses

Messaging is already the marketing topic of 2016.

Facebook is evolving its platform and WeChat is as successful and fascinating as ever.

Hero is a new app designed to allow consumers to message businesses. We caught up with its founder, Adam Levene.

4 comments
sticky men

What are sticky ecommerce elements?

Sticky or fixed ecommerce elements are the features that appear to follow you down the page as you scroll.

They're an established tactic to improve ecommerce UX.

Here's a bunch of examples...

1 comment
carrie barclay

A day in the life of... Head of Editorial at Government Digital Service

Our 'day in the life' feature returned triumphantly last week with Sophie Moule from Clarks.

This week it's another coup, we've convinced one of the Government Digital Service team to give us a walkthrough of their typical day.

Carrie Barclay is Head of Editorial at GDS. Here's what she does with her time.

0 comments
google amp

Four things you need to know about Google Accelerated Mobile Pages (AMP)

Google Accelerated Mobile Pages entered the world on February 23rd, a day earlier than expected.

If you have been a little dozy for the past few months, here's a quick skill pill to bring you up to date.

0 comments
qr

10 practical uses for QR codes in China

For years in the Econsultancy London offices there was a QR code stuck to the microwave that took the unsuspecting scanner to a video of George Dawes' song, 'Peanuts'.

The joke was that this QR code was a bit of an easter egg for anyone crazy enough to both have a QR reader app and be willing to scan in public ("Wow, you're a scanner, man. Far out.")

In China, QR codes are less of a joke. Much less.

Here are 10 ways they are used.

1 comment
three little pigs

Yet another (paid) opinion piece about Huffington Post's blogger relations

The editor-in-chief of Huffington Post UK caused a mini Twitter storm last week when he told Radio 4 that unpaid journalism is more authentic, more real than a paid column.

This ignited pretty much the same debate that raged when HuffPo was sold to AOL in 2011. Many unpaid bloggers suddenly felt aggrieved that their work had lined Arianna's pockets.

But in 2016, this gaffe is more a lesson in PR than it is a chance to re-examine the economics of publishing.

2 comments
tech nation report

Five key stats from the UK's Tech Nation report

Tech City has released its Tech Nation report for 2016, looking at the impact of the digital tech economy in the UK.

I've had a read of the report (which you can download here) and these are the parts I found the most interesting.

0 comments
code computerlove

Should agencies eat their own dog food & build minimum-viable-product websites?

Does any agency design its own website as if it were a client product?

What should an agency website do? And how do we know if it's worth the effort?

3 comments
student.com

Student.com: the website set to revolutionise student accommodation

Student.com has had quite a lot of press recently, what with $60m of investment from the founders of Spotify.

The website is new to me, so I thought I'd have a look through and pick out some points of interest.

2 comments
Messenger

What will Facebook Messenger ads mean for marketers?

Every tech and media publisher has written about a reported leaked document showing Facebook's plans to introduce ads to Messenger.

'Advert' seems a strong word, given they will be more like email; messages sent to customers who have opted in.

Whatever we call them, what might Facebook Messenger ads mean for marketers?

0 comments
quartz app

Six trends the new Quartz app has joyfully piggybacked

The new Quartz app is fun, perhaps divisive, but bang on trend, showing us what content distribution might look like soon.

When Quartz was founded, it was pretty revolutionary for news on the web - mobile first, big bold text, single stream layout, changing topics, great data viz, free to use (!), a daily digest email, etc.

Since then, it has adapted somewhat to compete with click bait on social media, but hasn't really been 'bleeding edge' in rapidly-evolving mobile.

The Quartz app changes that. Here are six things to take note of, that all media companies should be investigating.

1 comment