Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

airbnb trips

All the digital news stories you missed this week

This week's digital news sees plenty from the world of social media, alongside a dose of alt-right controversy and some smashing results from China.

Elsewhere, we've seen gender updates from Tinder and a lovely Rube Goldberg recruitment video from AT&T.

Dive in.

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ai

10 examples of AI-powered marketing software

Artificial intelligence has many uses in marketing.

This year the level of interest in AI has bumped up a notch, partly due to press coverage of Microsoft's Tay, Google Photos, and IBM's Watson (the list goes on).

With many software-as-a-service companies acquiring or developing AI, I thought I'd round up some examples.

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adidas

Nike vs. Adidas vs. Under Armour: Site navigation comparison

Who has the best site navigation - Nike, Adidas or Under Armour?

I have already looked at their product pages and email data capture, but now we'll examine site search, header menu, category pages and more.

By the end, we will have crowned a winner.

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thorntons

Thorntons fudges site relaunch, asks customers to re-register

Thorntons launched a new website this week and Twitter was quick to point out a few issues, including one reminiscent of Marks & Spencer's migration fail of 2014.

Let's take a look at a few places where improvements could arguably be made, as well as some brighter spots.

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chinese flag

Programmatic in China: Seven things to know

It goes without saying that the Chinese display advertising market is huge and evolving quickly.

With the number of smartphone users comfortably exceeding 500m in 2016, Western brands in China are experimenting with programmatic to increase their reach.

Here are some key points about Chinese programmatic for the newcomer.

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bull

10 horrible words & phrases that consultants need to cut out

There are plenty of these lists around but as a writer with a scientific education I feel well qualified to create my own.

These are the words I find most objectionable, used by consultants who feel clarity is akin to nakedness.

As usual, add your own below.

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paid in full

What should marketers be paid in 2017?

Every year we conduct a survey to find out what marketers of all shapes and sizes, or rather titles and specialisms, are getting paid.

The 2017 Salary Survey is now open, so please do take part and contribute to making this as comprehensive a study of our industry as possible.

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hiring

The programmatic hiring challenge: How to find and retain talent?

I've listened to programmatic experts discuss the problem of hiring an in-house programmatic team, and the consensus often seems to be threefold.

Hire people who know PPC, poach media-agency staff, or if that fails, hire young, smart people and train them up.

But what else is there to consider, not just attracting programmatic talent, but retaining it, too?

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brexit

The big three agency issues of 2017: Diversity, skills and Brexit?

A new study from BIMA and SapientNitro shines a light on some key issues for digital agencies as we head towards 2017, namely diversity, skills and Brexit.

272 digital agencies were surveyed, with key findings as follows:

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design

What is design thinking?

Is it a mindset? Or a process? Or just useless business speak?

Let's investigate the meaning of design thinking.

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paper

All the digital news stories you missed this week

Digital news this week is as rich as French cuisine.

Acquisitions, hacking controversies, ecommerce records, Trump policies, product launches and more.

Here's what you missed...

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tv

Six things to know about addressable TV advertising

Digital ad spend will surpass TV spend in 2016. But, of course, TV itself is not standing still.

Innovations in TV advertising continue, with addressable TV ads of particular note.

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