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Author: Ben Davis

Ben Davis

Ben Davis is Deputy Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

wikitribune graph

All the digital news stories you missed this week

The UK general election and Trump's 100-day milestone seem to have contributed to a subdued week of digital news.

However, there are still some important factoids and stories to chew on, not least the appearance of emoji gargoyles in the Netherlands.

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brain

What is a customer mental model?

What is a customer mental model?

Simply put, a mental model is what the user believes about a particular system. This system doesn't have to be a digital product or service, it could be anything from a supermarket store to the entire end-to-end journey of buying a car.

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clair o'neill

A day in the life of... marketing manager for a boutique hotels website

Haven't we all wondered what is must be like to work in luxury travel, putting in the hard graft to review secret hideaways across the world?

Is it all white beaches and daiquiris for travel marketing teams? Clair O'Neill, marketing manager at i-escape, tells us about a typical day in her working life.

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match bot

All the digital news stories you missed this week

This week's digital news has been awash with augmented reality updates, from Facebook to Snapchat and even PornHub.

Elsewhere, there's some interesting work from Google in the healthcare sector and an ongoing row about an internet-enabled juicer.

1 comment
facebook spaces

What do Facebook's new VR and AR platforms mean for marketers?

At Facebook's F8 2017 event, the unveiling of augmented reality (AR) and virtual reality (VR) technology caused quite a stir.

Whilst the AR features showcased are mostly still in private beta, the VR stuff is out there now, though admittedly available to a more limited audience of Oculus Rift owners.

In this article, I'm going to look at some of the key functionality and what it could mean for marketers.

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bureaucracy

Eight ways to kill email bureaucracy in your organisation

We've hated internal email for so long, but only a few businesses have got rid of it altogether.

Accepting it as a necessary evil, here are eight ways to reduce the bureaucracy of email, and make office life more bearable and your organisation more efficient.

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changing workforce

The future of content is marketplaces, not AI

Content generation is increasingly being undertaken using management platforms and dispersed teams of freelancers, rather than traditional fixed role, in-house teams.

This trend is evident in a burgeoning gig economy and a rise in technology companies providing HR and content platforms. Over and above AI, these content marketplaces represent the future of content creation.

6 comments
mark lea

A day in the life of... head of marketing at a private healthcare clinic

Mark Lea is Commercial Manager at London Doctors Clinic and his remit involves heading up the marketing function of the private clinic chain.

We caught up with him to find out what he does every day.

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auto draw

All the digital news stories you missed this week

Robert Graves in an addendum to his autobiography said that people like to read about food and drink, murders, ghosts and, most of all, battles.

While I can't claim they all feature in this week's digital news roundup, it's nevertheless a corker.

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monty python plaque

Automating SEO: An introduction to Python

One of the most practical and inspiring talks at last week's Brighton SEO came from Anita Valentinova, on the topic of using Python to automate SEO.

Valentinova is a senior SEO specialist at VistaPrint, a company that runs 21 websites with over 40,000 webpages.

Unsurprisingly, automation is an attractive prospect when working at that scale and though Valentinova is a relative newcomer to Python, she explained how excited she was to try out new scripts in her day-to-day role.

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dark pattern

13 examples of dark patterns in ecommerce checkouts

Dark patterns are deceptive parts of a digital user interface, designed to trick the user into making a decision that benefits the business involved.

Darkpatterns.org is a terrific website conceived by Harry Brignull as part of a campaign to raise awareness of dark patterns. The site includes a roundup of the most common categories of dark patterns, as well as a hall of shame with examples submitted by the UX community.

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dinosaurs

The UX that time forgot: Online travel agents must step up

I recently booked a flight through eDreams (after searching on Skyscanner) and one small part of the booking UX jumped out at me as an artefact from the past, typical of a time when online customer experiences prioritised short-term revenue at the expense of brand and usability.

However far online travel agents (OTAs) have come, I'd argue there are still too many examples of UX that sails close to the wind.

9 comments