Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at or follow at @herrhuld.

A brief introduction to second-party data

Econsultancy has just published a handy guide to second-party data, in association with Salesforce.

Here's a quick intro to the subject, along with some brief discussion of why second-party data is growing in importance.


Start Me Up! Metrical – reducing cart abandonment with predictive analytics

In 'Start Me Up' we feature new digital businesses, often in martech. This week it's the turn of Metrical, a cart abandonment solution built on predictive analytics.

We caught up with Zabe Agha, the Founder & CEO, to ask a few questions.


The best APAC digital marketing stats from the last month

We're a bit late this month with this brief roundup of best Asia-Pacific digital marketing stats from February 2018.

Plenty to get your teeth stuck into here, as well as in Econsultancy's Internet Statistics Compendium.


A day in the life of... Head of Client Services at an ecommerce agency

This week's interview is Head of Client Services at Astound Commerce, Ben Rainbow.

Let's find out what his days look like...


Econsultancy is looking for a Deputy Editor

If you can't work it out from the stock image below, we're looking for a Deputy Editor to join our London content team and work alongside writers, researchers, designers and community managers.

The perks are pretty awesome – Fitzrovia/Soho offices, lots of interviews, events and time to explore your own interests within the sprawling marketing, ecommerce tech and digital industries.


Why Nike's refreshed product pages improve CX (& beat Adidas)

Nike has recently refreshed its product pages on its ecommerce store.

There are some key changes which are worth a look...


All the GDPR resources marketers need, in one place

In a recent Econsultancy survey, 67% of clientside marketers said they have at least partially read the ICO guide to the General Data Protection Regulation (GDPR).

But whether you have or haven't read this excellent guide (it's certainly the best starting point), there are plenty of other resources you will need access to if you really want to engage with the GDPR. Here's a list of the ones I have found useful...

dave saenz

A day in the life of... COO at a delivery scale-up

Recently we spent a day with a head of growth at a food delivery startup, and this week we're sticking with operations and delivery, speaking to the COO at Stuart, a delivery scale-up.

Dave Saenz is the man in question. Here's what he does with his days...


Retailers, let us know how you prepare for Black Friday each year, and get a free copy of our planning report

Econsultancy is looking for retailers to take part in our 'Lessons from Black Friday' research by filling a short five-minute survey.


I'm a vegetarian, but ever since the chicken shortage, I can't stop thinking about KFC

I know, I know, KFC's chicken shortage in the UK is quite a few days behind us, but I can't get it out of my mind.

That's probably because I can see a KFC from my bedroom window and can smell gravy (apparently also in short supply this week) when I walk from my car to the front door.


Could a pharma company shun sales reps and be successful?

Could there be a pharma, healthcare or life sciences company that decides to shun sales representatives?

Matt Lowe, pharma agency veteran and founder (just this week) of healthtech agency, believes that such a company, relying heavily on search and performance marketing, may be a possiblity in the next few years (albeit once somebody has the courage to take the leap).


A day in the life of... Head of Growth at a food delivery startup

Milena Court is Head of Growth at City Pantry.

So how does she hack growth? Let's find out...