Author: Ben Davis

Ben Davis

Ben Davis is Deputy Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

joy

The most joyful digital news stories from the last week

It's been a horrible week.

But that doesn't mean we shouldn't round up the most joyous stories in tech. Here's your lot (plenty of gems in this edition)...

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automation graph

B2B marketing automation software is underused and symptomatic of the industry

Marketing automation correlates with marketing success in B2B, but too few companies are getting the most from their chosen software.

This is symptomatic of B2B marketing right now, with lots of great tech available but not enough skills to make the most of it.

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culture

10 companies with a digital culture

Way back in early 2016, in his predictions for the year to come, Econsultancy founder Ashley Friedlein attempted to define digital transformation.

This was his attempt: "The journey towards being a digital organisation where “digital” means two things: firstly, focusing on the customer experience irrespective of channel, and secondly, having a digital culture."

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charlotte bunyan

A day in the life of... head of strategy at an integrated agency

Charlotte Bunyan is Head of Strategy at integrated agency Collider. What does she do with her day? We're about to find out.

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joy

The most joyful digital news stories from the last week

It's that time of the week, when I rush off a roundup of joyous digital stories, before punching my card and strolling off into Soho.

This week is a cracker, and it starts with something to soothe you..

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GDPR for marketers: Five examples of 'Legitimate Interests'

You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer.

When the GDPR comes into effect on 25 May 2018, marketers in the EU (or serving people in the EU) will need to be better aware of the privacy rights for individuals and the lawful grounds for processing their personal data.

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A day in the life of... Pre-Sales Technical Manager at RedEye

Steve McGrath is Presales Technical Manager at RedEye, a martech company that provides customer data platforms, marketing automation and conversion rate optimisation to global ecommerce brands.

What does a typical day look like for Steve?

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lovethesales.com

This online retailer uses AI for product categorisation – here's how

Whilst the use of machine learning in marketing seems to be skyrocketing, there’s a dearth of coverage in the media that tries to get to the bottom of this technology in terms a layman can understand.

I am irrefutably a layman, and have written a little on the topic of AI for Econsultancy, often specifically about ecommerce. You can read some of my previous articles here:

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babyq

The most joyful digital news stories from the last week

This week's joyful roundup is a little more grumpy than usual.

But I'm from the North of England, where grumpy is a synonym for joyful.

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app usage

The best APAC digital marketing stats from July 2017

A fantastic roundup of stats from the APAC region this month, with data on luxury ecommerce, marketing automation, app usage and mobile payments.

If that's not enough, subscribers can head over to Econsultancy's Internet Statistics Compendium.

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mail

GDPR: Six examples of privacy notice UX that may need improvement

The General Data Protection Regulation (GDPR) is set to change the rights of data subjects (i.e. people), and ergo how companies process and store data, and how they communicate with data subjects at the point of consent and beyond.

So far on the Econsultancy blog, we've concentrated on picking out examples of best practice UX for 'opt-ins' and privacy notices. But as much as we can point out good practice, it's often easier to spot those that look like they may be on shaky ground. I thought it would be useful to round up some examples to see what our readers think. 

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jacob de lichtenberg

A day in the life of... Consumer Product Manager at Trustpilot

Jacob de Lichtenberg is Consumer Product Manager at Trustpilot, the online review community.

As the subject of this week's 'Day in the Life', Jacob gives us an insight into the process of taking user data, analysing it and improving the product offering.

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