Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

flat design

10 no-nonsense web design trends for 2018

Web design may be maturing, but it's still subject to fads, fashions and whims.

If we're lucky, who knows, some trends might just be user friendly.

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ads

Four key programmatic trends from 2017

2017 seems like it may prove a somewhat seminal year for programmatic advertising.

Ahead of a lengthier take on what 2018 might hold, our experts take a look at four key trends from this year.

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wonka

Don't patronise me with 'personalised' cart abandonment emails (a case study)

Personalisation is massive. We see it more and more in digital marketing and it's partly what machine learning technology will be tasked with in 2018.

But automated personalisation isn't always a good thing. If it isn't implemented sensitively it can jar. Nobody likes to feel like they are in some giant sausage making machine, or being served by a slightly sinister robot butler.

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google analytics

Data & analytics trends in 2018: What do the experts predict?

It's been a big year for data-driven marketing. Gone, mostly, are the dry aphorisms about 'data as the new oil', and in their place are marketers actually talking about data science.

The catalyst for this has arguably been the 'AI summer', but there's much more to consider. Let's ask the experts what 2018 will have in store...

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david fowler, act-on

A day in the life of... a head of digital compliance

Compliance will be one of the more unlikely buzzwords of marketing in 2018.

Yes, data protection has always been extremely important, but the GDPR in Europe affords individuals more rights and demands customer-centric companies put their money where their mouths are.

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ui

UX trends in 2018: What do the experts predict?

Our expert commentators have already discussed what they made of 2017, so what do they expect and hope for next year?

Let's find out...

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2018

SEO trends in 2018: What do the experts predict?

What can 2018 throw at us that can top the un-ending dystopian nightmare of 2017?

Thankfully, in this article we're concentrating solely on SEO (..and breathe). We've already looked at the big trends from this year, now let's look into the crystal ball with the help of some search experts.

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post its

What were the biggest UX trends of 2017?

We've all been ordering our toilet tissue through Alexa, right?

Maybe not exactly. Let's ask the experts about the biggest user experience (UX) trends in 2017.

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google

What were the biggest SEO trends of 2017?

Well, folks, 2017 is on its last legs (though it's felt that way since January), and that means it's time to look at what happened this year in digital marketing.

Let's start with the big daddy, SEO. What do the experts think was particularly pertinent in 2017?

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The best APAC digital marketing stats from November 2017

Unsurprisingly it's been a big month for Chinese ecommerce, with Singles Day dominating the headlines.

Our roundup for November is therefore focused on China and ecommerce, but never fear – we bring you a range of fascinating insights into consumer behaviour, as well as some stats from India, too.

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michael brown

A day in the life of... insight director at UM

This week's 'day in the life' interview is one of my favourites.

Michael Brown is insights director at UM. Here's how he fills his time, and what makes his role so enjoyable.

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cell phones

10 fascinating stories we loved this week at Econsultancy

Bezos laughing like a drain, AI that can predict how your neighbourhood will vote by looking at your cars on Google Streetview, and deaths caused by Pokémon Go.

It can only be the unputdownable stories we've been reading at Econsultancy this week.

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