Author: Ben Davis

Ben Davis

Ben Davis is Deputy Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

snapchat lens

Ask the experts: Paid social media trends, challenges & strategy

Next up for our 'ask the experts' series is paid social media.

We've got some consultants and agency bods to give us their opinions on everything from Snapchat to strategy, video to influencers. There's quite a lot to digest so you can use the hyperlinks below to jump between questions.

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swansea app

How mobile apps can shape the Premier League fan & player experience

At Econsultancy we've been talking quite a lot recently to football clubs and their agencies (see the bottom of this article for links).

After chatting to Reading Room about their work with Swansea, Stoke and Middlesbrough, I was contacted by Other Media, who are the app developers for Swansea City FC.

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john goulding

A day in the life of... product director at Media iQ

John Goulding is global product director at Media iQ, a company which uses its proprietry analytics technology platform to deliver better targeted digital advertising campaigns.

Goulding gives us some nice insights into the world of programmatic, as well as letting us know what he gets up to day-to-day.

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ikea pets

The most joyful digital news stories from the last week

I enjoyed writing this week's joyful digital news. I hope you enjoy reading it.

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cro importance

Research shows fewer marketers see CRO as ‘crucial’ in 2017, but is the discipline misunderstood?

Econsultancy has published its new Conversion Rate Optimization (CRO) Report, in association with RedEye, for the ninth consecutive year.

This year, a combination of survey results and expert comment paint a picture of a misunderstood discipline which can deliver consistent value for businesses, but only with the right data, skills and collaborative approach.

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compare my move

Start Me Up! Compare My Move, the removals comparison site

Well folks, we haven't profiled a startup for a while, but with our 'Day in the Life' feature a firm favourite again, we thought we should bring back 'Start Me Up', too.

This week we have a word with the team from Cardiff-based startup Compare My Move.

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stats

The best APAC digital marketing stats from September 2017

September wasn't the busiest month for digital marketing studies and surveys in Asia Pacific, but there were some interesting insights into mobile shopping, younger consumers and Hong Kong.

Dive in for more, or for a bigger sea of stats, subscribers can download the Internet Statistics Compendium.

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paul maraviglia

A day in the life of... general manager at MaxPoint

Paul Maraviglia is general manager, Europe for MaxPoint, and the latest interviewee in our Day in the Life feature.

In their own words, MaxPoint is "a marketing technology company that generates hyperlocal intelligence to optimize brand and retail performance."

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30+ interesting quotes from top brands at the Festival of Marketing 2017

Festival of Marketing 2017 was epic (and we know that's an over-used word, but it was).

Here are just a smattering of interesting quotes heard over the two days. If you missed out, put 'London, 3-4 October 2018' in your diary now.

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cx maturity model

Digital transformation and CX maturity at GE Healthcare Life Sciences

At the Festival of Marketing 2017 in London, Diego Lopez Moreda, digital marketing tech leader at GE Healthcare Life Sciences, gave delegates the lowdown on how the $4 billion business underwent a digital transformation.

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The most joyful digital news stories from the last week

A short but heartbreakingly beautiful news roundup this week.

If you like emojis, '80s children's TV, sneering at tech companies and politicians, and cats – this could be the article for you.

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brompton prototype

How Brompton Bicycles is overcoming purchase friction using content and social

Brompton Bicycles makes for a terrific brand case study because, until recently, the company has done almost zero brand management.

The heritage of the firm is very much about British manufacturing expertise, with the marketing and selling of the bikes left to partner retailers.

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