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Author: Ben Davis

Ben Davis

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

content strategy

12 evergreen resources for content managers

There's no harm in pointing out some of our best articles from months and years gone by, especially when they include evergreen advice for content creators.

Leaving aside the ambiguity of the term 'content creator', here are some great tips for marketers working with copy, imagery and video.

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pepper

I beg you, retailers, don't digitize the in-store customer experience

Online shopping is eating into physical store visits - that much is obvious if you watch any news bulletin about Black Friday.

Footfall for Black Friday 2016 in the UK was down 0.7% on 2015, according to IPSOS.

Look at the latest ONS retail sales figures (for November 2016), and you'll see that in the UK, online sales made up 15.8% of total retail sales. That's almost 25% year-on-year growth.

1 comment

23 examples of duotones and colour filters in web design

Duotones were one of the trends we identified in web design for 2017.

I've rounded up 23 examples of websites using duotones (or sometimes gradients, colour filters or a classy monotone / grayscale).

There are various reasons these effects abound, notably allowing informational websites to use authentic photography without distracting from navigational elements or important copywriting.

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map

Mapping the customer journey doesn't have to be difficult

Mapping the customer journey is not exactly a science.

It can be, but more often that not it's a collaborative exercise that draws on some data and some qualitative and anecdotal insight from customers and staff.

The objective is to encourage customer-led and design-led thinking in a group, using the results to prioritise challenges and opportunities.

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lucy

A day in the life of... marketing director at a social agency

What goes on in the wonderful world of social media agencies?

We find out this week by spending a day in the life of Lucy Clarke, business development and marketing director at Social Chain.

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iphone 2007

All the digital news stories you missed this week

Some funny and nostalgic news this week.

Here are the digital stories you might have missed, with added doll's house, peeing and Snapchat.

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wolf howling

My nightmare trying to understand header bidding

I tried to understand header bidding in programmatic advertising, but I hit a brick wall of incomprehension.

I got completely confused reading about how real-time bidding (RTB) works.

3 comments
asda

Four websites that have reduced their primary navigation options

In 2017, more websites will be reducing their primary navigation options.

But why, and who has done this already?

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score

Programmatic 101: What are user scoring and propensity modelling?

Essentially, user scoring and propensity modelling are the same thing and they also go by a number of other subtly different synonyms, just to make everything more confusing.

You might have heard or seen reference variously to:

1 comment
fukoku

All the digital news stories you missed this week

This week's news is short but, like all those left-over Christmas Ferrero Rochers, incredibly sweet.

Redundancies feature heavily, as do airships and talking cars.

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dance

Five examples of meaningful motion in web design

At the beginning of the year we take a look at current web design trends.

In our summary of what to look out for in 2017, we highlighted meaningful motion in web design. It's a concept defined by Google, as part of Material Design.

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hamburger

Five apps & websites that ditched the hamburger menu

The hamburger menu has always been contentious, with many believing its rather smug parallel lines are too abstract, not understood by all users.

Even as the icon proliferated, as more and more company websites went responsive, it has seldom been viewed as a standard.

11 comments