Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

gdpr

How the GDPR will affect lead generation: Talking points for marketers

Are you a marketer who uses landing pages to harvest personal data in return for a whitepaper download, access to a game, entry to a prize draw?

These techniques are a mainstay of modern marketing. But how are they impacted by the GDPR? I had a rummage through the legalese to find out.

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The six challenges every email marketer must face

You may have read about AI-powered segmentation and subject line optimisation, but when it comes to it there are six basic challenges that email marketers must still address.

Before you add more martech to your stack, have you properly addressed all six with good old-fashioned marketing nous?

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A day in the life of... a B2B lifecycle marketing specialist

This week's Day in the Life is all about email – MaryBeth McIvor is a Lifecycle Marketing Specialist at Storyblocks, a stock media website.

Here's what she does with her days...

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trainline logo

Trainline's head of engineering: "building our own voice app was a no-brainer"

Voice is "here to stay" according to Jonathan Midgley, Director of Engineering at Trainline, who added that building a voice app was "a no brainer".

We caught up with Midgley to ask a few questions about how Trainline is using AI in its products.

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Skyscanner chatbots pass one million unique traveller interactions

Skyscanner's chatbots (across a range of platforms) have already surpassed one million traveller interactions.

This is just one of the fascinating nuggets we learnt when we caught up with Filip Filipov, VP Product Management at Skyscanner, to ask him about his work.

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The Hong Kong Tourism Board on chatbots, content strategy and AI

Ahead of her speaking slot at Travel Technology Europe later this month in London (details here), we caught up with Samantha Markham, Digital Marketing Manager, UK & Northern Europe at the Hong Kong Tourism Board.

Markham gave us an insight into her view of evolving customer experiences in travel, from diversification to chatbots.

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Econsultancy to host free GDPR webinar

The GDPR is enforceable from 25th May 2018. How have marketers been preparing?

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Eight things I love about Hobbycraft's new progressive web app

Hobbycraft has a launched a new progressive web app.

In this article we're going to take a look at what makes it stand out.

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Aviad, Hippo

A day in the life of... head of product at fintech insurance company Hippo

Aviad Pinkovezky is the Head of Product at Hippo Insurance, a smart homeowners insurtech company.

So what does he do with his day? Let's find out..

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qutee

Start Me Up! Qutee, a data-driven discussion platform

This week it's the turn of Qutee, a data-driven discussion platform that provides insight into audience conversation.

Here's Tim Wilson, co-founder and CEO, to tell us about the highs and lows of building a tech startup.

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Ask the experts: Blockchain and its use in marketing

Come on you reluctant marketers, you can only dismiss the utility of blockchain for so long without making an effort to properly understand it.

So here's the article you need – a trio of marketing experts (who use blockchain) helping you to understand the possible use cases, challenges and opportunities of blockchain.

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The best APAC digital marketing stats from January 2018

We've got some really fascinating stats for you this month, from gender differences in Chinese ecommerce spend to overwork amongst marketers across the APAC region.

Get stuck in... (and remember to check out the Internet Statistics Compendium for more).

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