Author: Ben Davis

Ben Davis

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com or follow at @herrhuld.

kieron mccann

A day in the life of... Director of Marketing & Strategy at Cognifide

Let's chat to Kieron McCann from Cognifide, a WPP marketing technology consultancy.

What's it like to tackle client strategy and work in the fast-paced agency world?

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matt lamb

A day in the life of... head of ecommerce at a fine art retailer

Matt Lamb is head of ecommerce for Castle Galleries.

Is it all wine and canapés, just another ecommerce job, or somewhere in between? Here's Matt to tell us more...

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The best digital marketing stats we've seen this week

There's a whiff of AI and automation in this week's digital stats roundup, as well as a bit of World Cup crowbarred in.

Of course, there's more available in Econsultancy's Internet Statistics Compendium.

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shnoosee bailey

A day in the life of... an executive creative director

Shnoosee Bailey is the executive creative director at behavioural communications agency, HeyHuman.

This is a day in her life...

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eddie tomalin

A day in the life of... VP Marketing at a video tech company

We're visiting Wirewax today, an interactive video platform (which enables shoppable video, amongst other things), to find out what their VP Marketing does with his time.

Enjoy!

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email

B2B email creative doesn't have to be all bells and whistles

The worlds of B2B and B2C marketing are more alike than they have ever been, from freemium model software such as Dropbox and Slack, to lookalike marketing or retargeting.

Sadly that means some B2B email marketers attempt clever, quirky or fun copy (like that more suited to smoothie packaging) and often fail to get their complex message across. One recent example I saw springs to mind – design studio Nucco Brain's GDPR repermissioning email (shown below and taken from our repermissioning roundup), which flogs an analogy to death.

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trends in ecommerce

The best Asia-Pacific digital marketing stats from May 2018

It's our latest monthly stats roundup from Asia-Pacific, featuring fascinating insight into search behaviour, consumer attitudes to data privacy and trends in ecommerce.

For more, you can check out the Econsultancy Stats Compendium. Let's get cracking...

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A day in the life of... VP Global Privacy at a customer data platform

We've been featuring some privacy experts on the Econsultancy blog, in the wake of GDPR enforcement.

Today it's the turn of Andy Dale, General Counsel and VP Global Privacy for SessionM. Here he is giving us an insight into what his daily life looks like.

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top 100 agencies report logo

Entries are open for the Top 100 Digital Agencies 2018

It's that time of year again – entries are open for Econsultancy's Top 100 Digital Agencies report.

If you're not familiar with our annual Top 100, it's a report that's been a byword for an independent overview of the UK agency landscape ever since its first publication in 2002 by New Media Age magazine.

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rebecca hamilton

A day in the life of... Head of Marketing at childcare startup Koru Kids

Koru Kids offers London-based childcare services such as nanny sharing through an Airbnb-style website.

Rebecca Hamilton is Head of Marketing at the startup. Here's what her day-to-day looks like. (P.S. Don't forget to check out the Econsultancy jobs board if you're looking for a new role yourself.)

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terika from foolproof

A day in the life of... a principal UX researcher

Terika Seaborn-Brown is a Principal Consultant at Foolproof. And this is a day in her life...

 (Don't forget to check out the Econsultancy jobs board if you're looking for a new role yourself.)

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alice cervia

A day in the life of... Head of Community at a video production crowdsourcing platform

Alice Cervia is Head of Community Management at Userfarm, a crowdsourcing platform for video production.

We caught up with Alice to find out what her job entails...

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