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Author: Arjo Ghosh

Arjo Ghosh

Arjo Ghosh is responsible for driving Spannerworks' strategy within SEM. Spannerworks has developed into a major UK search engine marketing agency with clients including BMI, GSK and HBOS.

Arjo has been involved with emerging technology projects since 1992 when he was part of a successful team that delivered innovative services via the UK's first walk-in design studio.

Spannerworks and iCrossing - search sector in good shape

Some early thoughts from me on our deal with iCrossing.


UK online marketing exceeds 10% of advertising pie, bring on 20%

I wonder who will be bold enough to call the 'top' of the market. I have felt that online will easily reach a 15% share of advertising revenue for some time now, but it feels like we will surpass this figure even quicker than many anticipated.

1 comment

Google secrets? Leaked AOL data provides insight on search strategies

Although there are many sometimes confusing and contradictory statistics around search engine marketing and especially SEO, the AOL data provides a rare chance to see accurate statistics from a major engine fed by Google.

The results should be analysed by anyone interested in SEM…


Search industry goes deep into social media and online PR

Search goes super holistic at San Jose. Blogs, reputation management, content and communities are big on the agenda as well as the return of creative advertising, this time by way of Google and Yahoo!

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Eureka! Google optimises its PPC Adwords quality algorithm

Will Google’s decision to introduce an algorithmic element into its Adwords ‘Quality Score’ spell the end for sponsored keyword arbitrage and add further pressure to affiliates to clean-up their act?