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Author: Arie Shpanya

Arie Shpanya

A seasoned e-commerce executive with an extensive experience in multi-channel platforms. Arie is CEO of WisePricer, a dynamic pricing engine that lets retailers intelligently monitor product pricing, analyze in-depth price history analytics, compare pricing strategy to competitors, and compete wisely by re-pricing products in real-time.

Unlock Amazon's Buy Box with the power of data

The journey to the Buy Box on the Amazon marketplace can feel like an excursion for hidden treasure in the Amazon jungle.

It's like you're wandering around, holding a map with no clear trail and a compass that doesn't really work.

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How online retailers can improve price optimization strategies

The key to price optimization doesn't lie in retailers' speed of price changes, it lies in the accuracy and calculation.

Over the past couple of years, speed has been the name of the game in the retail industry.

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Three ways to optimize for Amazon's pricing strategy

Amazon has become synonymous with great deals.

Retailers using the marketplace have spoken out about drastic undercutting from Amazon as a retailer, especially because they reprice with such high frequency (changing the price of the bible 100 times in five years).

But what's Amazon’s actual strategy when it comes to pricing?

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Three customer service techniques that would even please Restoration Hardware's CEO

Ecommerce is becoming the fuel that powers the retail industry.

The US Department of Commerce actually attributed most of the retail industry's growth to ecommerce, saying that it was the driving force when automobile and gas purchases weren't factored into the equation. 

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Three customer retention strategies retailers have to consider in 2016

The process of acquiring a consumer and turning them into a customer consists of three main parts: grabbing their attention, selling your product and experience to them, and getting them to return to your store.

Each of these parts have different requirements for success, but retaining the customer might be the most complex.

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How to lift ecommerce conversion rates when they’ve plateaued

Ecommerce giants like Amazon are becoming stronger, and ecommerce as a whole is experiencing growth at an unprecedented level.

However, there's one statistic that is slightly disconcerting for many retailers. 

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The three best ways to win at omnichannel in 2016

Of all the buzzwords in the ecommerce industry, there is one that has created plenty of confusion among consumers and retailers alike: omnichannel commerce.

The name looks funny, and what's the difference between omnichannel and multichannel anyway?

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How machine learning is changing online retail for good

William Faulkner once wrote, "Always dream and shoot higher than you know you can do. Do not bother just to be better than your contemporaries or predecessors. Try to be better than yourself."

Growing content with yourself or your business is incredibly dangerous.

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Why data mining is the future of online retailing

Imagine for a minute that the year is 1849.

A new resource has been discovered in the rolling hills of California, and some say it can make you rich.

Do you pack your bags and head west? Or do you pass on the opportunity and focus on your livelihood at home?

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Four top pricing hacks for online retailers

Pricing hacks are small tactics that can make big impacts on your ecommerce sales.

If you're a retailer, the idea of trying something new might warrant a bit of caution moving forward.

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What's better for online conversions: Low prices or a strong brand value?

Every retailer's conversion rates could use a little push. The only question is how they can attain and surpass their desired conversion rates.

Many retailers resort to temporary ideas like discounts or free shipping to draw customers into their store, but the reality is that while these are useful to increase sales, they aren't sustainable strategies.

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Four reasons to get your pricing strategy in order before Christmas

Retailers often go to great lengths to ensure the consumer's path to purchase on their site is laid with gold bricks and pleasant surprises.

Unfortunately, many allocate too many resources to the path and a meager amount to the destination.

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