Andy McCartney is an experienced and versatile marketing/services executive and tactician for hi tech and B2B organizations - 25 years with software vendors and service providers in Europe and North America. Broad knowledge of all marketing disciplines with a focus on digital technologies and practices relating to customer acquisition, retention, up/cross selling, marketing automation/efficiencies and analytics.
Currently engaging with SMBs/SMEs and implementing 'Digital Demand Generation' (DDG), which are fully customized lead generation and lead management solutions. Marketing automation tools are now affordable for small-midsize companies, but the analysis, strategy, implementation and ongoing content needed to make DDG solutions succeed needs to be precise.
Andy McCartney, founder of iMCCmarketing, has implemented demand generation & marketing automation for many companies large and small. His deep understanding of marketing technologies, as well as VP of marketing roles for two B2B companies & VP of Services at two marketing agencies provide a unique skillset available for creating custom demand generation solutions.