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Author: Andrew Warren-Payne
Andrew Warren-Payne is a senior research analyst at Econsultancy where he works on producing industry-leading research, briefings, and best practice guides for the digital marketing industry, including the Top 100 Digital Agencies report. In addition to this, Andrew has helped a broad range of organisations develop their marketing strategies through bespoke research and analysis.
Prior to working at Econsultancy, Andrew worked with start-ups in both London and Seattle with their digital marketing efforts and worked as an independent affiliate marketer.
This year while covering similar areas to the previous, there are a few differences. Below are some of the things we are looking for, but better yet,take our survey before the start of next week and you’ll get a complimentary copy of the report worth $695 before anyone else gets a look!
Let’s face it: the internet is never going away. However, for some small retailers, the disruption caused by the internet has been a painful experience.
It’s also undeniably a major contributing factor to the reduction in the number of retail outlets that are open and doing business.
So what can small retailers do? Starting with planning, I’ve outlined some steps you can take to use the internet and other digital technologies to their advantage (most of which comes straight from our How The Internet Can Save The High Street report and follow on from a speaking event I did with Royal Canin).
This is a bit of a long post, so you may wish to bookmark it to return to later. Or take a nosey at our Fast Track Digital Marketing training to get a further deep-dive into what I describe.
As the largest restaurant chain in the world, McDonald's is no stranger to the effects that digital has had on consumers.
Those who are responsible for using digital to drive people towards those magical Golden Arches have thought of some clever digital marketing campaigns over the past couple of years. These campaigns not only drive footfall to stores, but also help to increase brand loyalty and engagement.
While many of the names are similar, the emergence of new players indicates that the market is still undergoing continuous disruption as consumer behaviour changes and agencies race to keep ahead of technological change.
To explore some of these issues, we asked Sitecore CEO Michael Seifert for his opinion on the opportunities and challenges for agencies in the coming year. His answers are below...
Research from both Econsultancy and other sources consistently shows that marketing spend on digital in the UK continues to grow, particularly as marketing becomes more strategically important.
With companies looking to provide the best experiences for their customers and fend off the competition, agencies have been pivotal in driving continuing success in this sector.
The Top 100 Digital Agencies Report, sponsored by Sitecore, ranks agencies according to fee income from their UK digital activities. The total fee income reported by the top 100 agencies this year is £1.18bn, up 23% from the £962m that these agencies earned last year.
To help you keep up to speed with what’s going on in the field, we’ve assembled some of our case studies, statistics, infographics, opinion and best practice blog content all in one place for you to digest at your leisure. You could even bookmark and share this page to add to your ninja toolset.
And if you’re going to be applying for one of the social media jobs advertised on our digital marketing jobs board, these posts will help you brush up and look smart.
The new media age Top 100 Agencies Report has always been one of the highlights of the digital calendar, and following the merger with Econsultancy we’re happy to say that it’s back and better than ever!
The report is a who’s who of the digital industry, detailing all the big agencies you need to know and some of the work that helped to build their success.