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Author: Todd Ruback

Todd Ruback

Speed and security: how to win the mobile race

We know that we are addicted to our mobile devices and love that they enable us to purchase anytime, anywhere.

So chances are that one of your next purchases will be via your tablet or mobile phone.

But what does this mean for businesses operating in the mobile space?


Why the slow days of dial-up could be making a return

As familiar names like HMV and Blockbuster disappear from the High Street, web traffic can be expected to grow as a result.

However, the increasing numbers of data aggregators and tracking tags being placed on websites are leading to slower loading pages, while advances in technology designed to save people time have made us less tolerant of waiting. 

In 2006, the average web user expected pages to load in four seconds or less. By 2010, that expectation had become two seconds or less.


Audience data is your currency: protecting it is paramount

As the number of ad technology vendors grow and their functions expand, companies continue to implement more and more tags on their websites. 

This process takes place in stages and incorporates various departments in the organisation, often without a central role governing their organisation.

This can result in a slower, less efficient, and more vulnerable website. Over the past five years, the average number of elements per page has doubled from 50 to over 100.

In an increasingly complex online advertising environment driven by analytics, ad delivery and site optimisation, how well are companies managing the many scripts and cookies found across their websites?