Blog

data management

What keeps UK marketers awake at night when it comes to customer data?

Collecting, managing and using customer and prospect data is essential to marketing success. But it brings its own range of challenges, as well as opportunities.

New research from Royal Mail Data Services with brand and agency marketers has highlighted what these are, and how they are being overcome.

long tweets get more engagement

The best digital marketing stats we’ve seen this week

We’ve got a great round-up of stats to see you into the weekend.

It includes news about the power of Instagram, missed email opportunities, luxury adspend, and everyone’s favourite royal couple. Check out the Internet Statistics Compendium for more, and enjoy.

GDPR

Facebook's interest-based ad targeting highlights GDPR uncertainty

The GDPR is still a little over a week away from going into effect and already it's clear that there are going to be big disagreements over what compliance actually looks like.

shoppable social

Why retailers should create product landing pages for their shoppable social posts

In certain product categories, such as fashion and beauty, consumers are increasingly discovering new products through social platforms like Instagram, Snapchat and Pinterest.

To capitalize on this, these platforms have been rolling out so-called “shoppable experiences.” Instagram's shoppable posts format, for instance, allows retailers to tag products in their Instagram posts and link them to their websites.

sports betting

How the Supreme Court sports betting ruling will affect the internet economy

It's the digital version of the Shot Heard 'Round the World.

On Monday, the US Supreme Court struck down a federal law that had banned betting on sports events in every state except Nevada. As six of the nine Supreme Court justices saw it, the 1992 Professional and Amateur Sport Protection Act, or PASPA, was unconstitutional.

homepod website

How well can Apple’s smart speaker hold its own against tech rivals?

It’s been three months since Apple started shipping the Apple HomePod, its long-awaited entry into the increasingly competitive smart speaker market.

Despite initial optimism around the HomePod’s prospects, reports have indicated that Apple’s smart speaker falls short of its main rivals, the Google Home and Amazon Echo, in terms of features and functionality.

chief martec 5000

Martech for operational excellence: How to build your 'productivity stack'

According to a prediction in 2016 from Gartner, chief marketing officers (CMOs) would spend more on technology by 2017 than chief information officers (CIOs).

While that prediction may have seemed far-fetched at the time, today, in more than 30% of organisations, at least some aspects of sales, IT and customer experience now report to the CMO.

retargeting

Amazon is reportedly launching a retargeting ad product

Without much fanfare, Amazon has managed to build a billion-dollar advertising business.

That's not so surprising when one considers that, depending on who you ask, roughly 50% of consumers in the US start a product search on the company's site or in its mobile app, and many more consult Amazon before finalizing a purchasing decision.

How do tourism boards entice different travellers with one marketing campaign?

It’s difficult to sum up or sell a destination. 

More often than not, places mean different things to different people, holding appeal based on personal preferences or interests.

rachael morris

A day in the life of... optimisation director at a programmatic agency

Rachael Morris works at Infectious Media, a programmatic agency, and heads up insight and optimisation.

Let's learn more about analytics and advertising, and hear what a day in Rachael's life brings.

amazon logo

How Amazon retailers can use search & social ads to improve customer engagement

Many brands are embracing ecommerce focused advertising on Amazon. But how can you build this into an omnichannel programme incorporating search and social?

bob marley

GDPR and email marketing: Everything’s gonna be all right

I’ve got great news for you, email marketers of the world! The GDPR doesn’t mean the end of life as you know it. The end is NOT nigh.