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gdpr

Companies should consider embracing the GDPR even where they don't have to

As its co-founder and CEO prepares to testify later today before the United States House of Representatives in the wake of the Cambridge Analytica scandal, a reeling Facebook is being urged to adopt the GDPR globally.

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No, 'the media' is not just out to get Facebook because it’s taking its advertising revenue

For the next couple of days, Mark Zuckerberg will testify before Congress in the wake of the Cambridge Analytica scandal.

There is no doubt the most needling and awkward moments of the Facebook founder’s testimony will be reported by the press. After all, it’s going to make electric watching and reading to see one of the world’s most successful entrepreneurs be brought back to earth with a bump.

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Is the ad fraud problem really getting better? New research suggests not

Ad fraud is a huge problem, but the past year has seen growing optimism that progress was being made in the fight against the industry's biggest threat.

The Association of National Advertisers (ANA) suggested that losses from ad fraud were going to drop from $7.2bn in 2016 to $6.5bn in 2017. What's more, efforts to reduce common forms of ad fraud have gained traction. Perhaps most notably, the IAB Ads.txt standard, which aims to make spoofing much more difficult, is rapidly being adopted.

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eyes

Four innovative examples of eye-tracking technology in marketing campaigns & products

Eye-tracking technology has been around for a while but is still helping brands improve products and marketing campaigns, particularly as AR technology can now bring it in-app.

The concept – which simply refers to the measurement of eye activity – presents a number of big opportunities, ranging from market research to an improved UX.

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Take our Brexit survey for marketers & HR professionals

How have your marketing and HR departments responded to the UK's decision to leave the European Union?

Take our Brexit survey to let us know your views and you'll get an advanced copy of the published report, Brexit: A Guide for Marketing and HR.

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Six big retargeting mistakes marketers should avoid

Retargeting can be an incredibly powerful weapon in the digital marketer's arsenal. For some marketers, it consistently produces one of the highest ROIs of all digital campaigns.

But even so, many marketers make mistakes that can reduce the efficacy of their retargeting campaigns. Here is a look at six of the biggest.

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josh baines

A day in the life of... a product marketer

Josh Baines is global product marketer at Grapeshot, a contextual intelligence platform (technology that uses keyword analysis to look at web content and improve ad targeting and inventory segmentation).

What's it like to be a product marketer? Let's find out...

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The best digital marketing stats we’ve seen this week

There’s a lot to sink your teeth into in this week’s stats roundup.

It includes news about social ads, retail returns, brand CSR, and lots more – plus further info to be found in the Internet Statistics Compendium.

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Pharma's use of social has matured: report

Pharma use of social media is maturing as companies get more savvy about how they use social channels.

For its fourth-annual Social Check-up, Ogilvy Healthworld partnered with social data firm Pulsar and looked at the social activity of 20 leading pharma companies in the 11 months between January and December 2017.

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Four things Black Friday has taught us about ecommerce

Whether you’re a bargain hunter or not, Black Friday is hard to ignore. 

Last year’s retail event was evidently bigger than ever in the UK, as Barclaycard reported that transaction numbers were up 32% on 2016. What’s more, Black Friday cemented itself as a predominantly online affair, with ecommerce sales increasing as brick-and-mortar declined.

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How to succeed with creative vertical video on Instagram

Since the dawn of cinema in 1895, we've been watching horizontal screens - at home, at work and in theatres.

But with people holding their phones vertically almost 98% of the time vertical has become the new way to view video. And it's opening up creative new ways for brands to engage their consumers. 

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DBS Bank now earns twice as much income from digital customers

Singapore's DBS Bank, the largest bank in Southeast Asia, is profiting from its digital investments in a big way.

At an investment conference, DBS CFO Chng Sok Hui revealed that the bank now generates double the income from digital customers as it earns from traditional customers.

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