eBay is partnering with Bebo to allow users of the social networking site to list auction items on their profiles.

The agreement will allow Bebo's 30m members to detail items they want to buy or sell. Clicking the link will take visitors directly to eBay's own pages, the Wall Street Journal said.

eBay hatched the plan to attract a younger audience. The auction site has a higher than average number of users above 35 years of age at 58%, while 54% Bebo's user base is under 18, a far higher figure than even rival MySpace.

eBay previously partnered with Facebook to present students with listings for textbooks.

Avatar-blank-50x50

Published 1 March, 2007 by Robert Andrews

243 more posts from this author

You might be interested in

Comments (0)

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.