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Seatwave, the online ticket brokering service, has launched a new software developer kit (SDK) for iOS that allows developers to sell tickets through their own apps.

The SDK gives third-party developers access to Seatwave’s entire ticket inventory and enables in-app purchases.

The ‘fan-to-fan’ ticket site is targeting apps that already attract music fans by providing review or artist information, but is looking for new revenue streams.

Seatwave makes its money by taking a portion of profit from re-sold tickets, and with the new SDK third-parties can earn up to 35% of the net revenue on each ticket sale.

Payments can be made in pounds, Euros and US or Canadian dollars.

The SDK, which is customisable so it the buying experience is visually consistent within the app, has been launched with partners including radio streaming app What’s On Air and music discovery app Music DNA ID.

Seatwave already has an iPhone app and a mobile optimised website, so the new SDK is further evidence of its commitment to developing the mobile channel.

CEO Joe Cohen said consumer habits are changing in that people no longer go to one site to make their purchases, but expect to be able to access content wherever they look.

And by expanding the number of places available for consumers to buy its products Seatwave is getting a headstart on competitors such as Viagogo.

Intriguingly though, the new SDK means there will now be two middlemen between the ticket seller and the buyer, meaning that three different parties will be making money from the sale of one ticket, though none of the profit will actually go to the music industry.

David Moth

Published 13 December, 2011 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

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