Google looks set for another ad partnership with a social networking site – although this one's not on the same scale as the huge, £500m deal it struck with Myspace last year.

Bambi Francisco reports that the search giant has tied up an agreement with Friendster, one of the first social networking ventures, but one that has since fallen way behind the likes of Myspace and Bebo.

The report, which follows an interview with Friendster CEO Kent Lindstrom, says:

"Friendster - the pioneer social network founded in 2002 by Jonathan Abrams - is going to partner with Google to place ads on the community site and to power the search technology. It's a deal similar to the Google/MySpace partnership inked last year. The financials were not disclosed for the approximately two-year deal.

"Of course, Friendster's sub-1 million monthly unique visitors pale in comparison to MySpace, so it's hardly close to the $900 million that Google agreed to pay News Corp to be the ad provider and exclusive search engine for Fox's online properties, including MySpace. By partnering with Google, Friendster will stop using Yahoo as its search engine."

Although no figures have been mentioned, the deal should be a nice boost for Friendster, which the report says is positioning itself as the main social network for “single, young professional right after college who wants to just stay in touch with friends.”

Avatar-blank-50x50

Published 11 January, 2007 by Richard Maven

529 more posts from this author

You might be interested in

Comments (0)

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.