The seasons might be changing, but you can always rely on the trusty stats roundup to bring you comfort.

This week’s includes news about voice controlled devices, brand activation and (lots about) ads. For more, don’t forget to download the Internet Statistics Compendium.

Searches for iPads increase 1.2x YoY

First up, Hitwise has revealed what parents have been searching for as their kids head back to school. 

Parents of children aged 6-11 have been searching for iPads, with online searches for iPad increasing 1.2 times overall year on year. For kids aged 12-17, branded apparel has been in demand, with searches for Gucci belts, Net backpacks and Yeezys by Kanye West all being popular.

Lastly, interest in fashion has been much lower for college-age youngsters, while searches for technology such as Nintendo Switch, Apple Watch and HBO Now have been high.

More than half of Brits use an ad blocker

In a survey of over 2,000 UK adults, Affilinet has found that more than half of all respondents use an ad blocker while browsing the internet.

When it comes to the reasons why, 61.5% say it’s because they find online ads annoying, 41.5% say it’s because they find ads intrusive, while 33.1% say it’s because the ads they used to see were irrelevant.

Men are also slightly more likely to use an ad blocker than women, with 48.7% of women stating that they never use them compared to 42.5% of men.

39% of teen YouTube users say it has too many ads 

A survey by Forrester Research has found that four in 10 teen users aged 12-17 say there are too many ads on YouTube. 

This is despite the fact that YouTube is accessed by more US teens than any other social platform, with 77% using it on a daily basis compared to 55% who use Facebook.

Just 11% of teens think that there are too many ads on Instagram and Snapchat, perhaps proving that native ads are less disruptive than pre or mid-roll ads.

Brits abandoning £3.4bn in online shopping baskets due to device switching

A new report by Barclays has revealed that £3.4bn worth of goods are left in online shopping baskets in the UK each year. This is said to be due to device switching, with consumers browsing on their mobile phones before changing to laptops to make the purchase.

The report suggests that basket abandonment is also due to a lack of discount incentives and the desire for a variety of delivery options. 38% of consumers say discount codes and 56% say free deliveries would incentivise them to buy.

By making online shopping more convenient, Barclays says that retailers could generate £10.5bn more within just five years.

44% of consumers will make a holiday purchase via a voice controlled device

A report by Walker Sands has predicted that purchases by voice-controlled devices are set to rise this holiday season.

Currently, 24% of frequent online shoppers say they ‘often’ or ‘always’ purchase through a voice-controlled device like Amazon Echo. However, 44% of total survey respondents also say that they are ‘somewhat’ or ‘very likely’ to make a product purchase through a voice-controlled device in the next year.

Meanwhile, the report also highlights the demand for same-day delivery services, with 66% of frequent online shoppers saying they have used Amazon Prime in the past year, and 39% saying same-day delivery would make them shop online even more.

Popularity of mobile payments is rising

A new survey by ACI Worldwide has found that European and American consumers are increasingly embracing mobile payments.

While just 6% of US consumers regularly used their mobile devices to make payments in 2014, this has now tripled to 17%. Similarly, 25% of Spanish consumers now use mobile wallets, as do 24% of Italian and 23% of Swedish consumers. 

Consumer confidence in mobile wallet security is also on the rise, with 37% of UK respondents saying they trust their bank to protect their personal information when paying via their smartphone.

37% of internet users watch Netflix each month

GlobalWebIndex has been looking into the user-share of both Netflix and Amazon, following on from the latter extending its introductory Prime Video offer across all global markets.

It has found that 20% of internet users now use Amazon Prime Video each month, whether on their own account or via someone else’s. However, 37% of people say the same about Netflix.

In terms of marketshare, Netflix boasts impressive usage in both Mexico and Brazil, while Amazon Prime reigns supreme in India.

More than 60% of digital publishers auto-play half of video ads

Despite auto-play ads often being viewed as intrusive or annoying by consumers, MediaRadar has found that 31% of publishers auto-start 75% or more of their on-site video ads. Meanwhile, 60% of publishers auto-play at least half.

Small, regional, and B2B publishers have the highest instances of auto-play video ads. Similarly, websites that rely on programmatic advertising are also more likely to employ this type of ad.

Consumers annoyed by disruptive ads

In other ad news, Inskin Media has been delving into the ad formats that users find the most annoying.

Unsurprisingly, 28% of respondents cited pop-up ads as the most irritating mobile format, closely followed by 26% saying the same for ads that sit in the middle of the screen. 18% said that they are vexed by ads that delay the page loading.

In contrast, ads that that move down the page alongside the content or sit at the top and bottom of the page were found to be much less annoying. In fact, the study also found that people are 134% more likely to remember ads that sit around content compared with the average mobile ad.

Brand activation revenues to reach $357bn this year

According to the ANA (Association of National Advertisers) and PQ Media, brand activation revenues will reach around $357bn in 2017.

This is based on the fact that total marketing operator revenues from brand activation rose by 6.7% in 2016, with further growth now expected.

Revenues in content marketing climbed 11.3% last year, while influencer marketing saw the second-highest growth rate, growing 8.7% to $49.1bn. Revenues from experiential marketing also jumped by 6.7% to $50.6bn.

Nikki Gilliland

Published 11 September, 2017 by Nikki Gilliland @ Econsultancy

Nikki is a Writer at Econsultancy. You can follow her on Twitter or connect via LinkedIn.

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