In honour of Halloween tomorrow I’ve included no more and no fewer than 13 terrifying digital marketing stats in this week’s round-up.

I mean they’re not actually that scary. But the fact there’s 13 of them obviously means that if you don't read and share this post you'll be CURSED.

Alright, that’s not necessarily true either. But they are really very lovely stats.

Shall we crack on? 

21% of FTSE 100 CEOs now come from a marketing background

Marketing Week reported on a study by Hendrick & Struggles that found UK companies are increasingly filling top jobs with marketers

More than a fifth of all FTSE 100 CEOs now come from either a sales or marketing background. 

The figure was only 15% back in 2011, and it rises to 40% in consumer and healthcare companies. 

Online retail is not killing off the high street

A new report from Saville has found that, despite common discussion to the contrary, online shopping is not spelling the death of high street stores. 

Click and collect accounted for an estimated 18% of total online sales last year, suggesting a trend towards online-to-offline shopping. 

As a result, multichannel retailers are reporting stronger online sales growth than their pure play counterparts: 21% year-on-year as of June 2015 vs. 13%.

In 2014, 44% of retailers offered click-and-collect services, while the previous year it was 32%. 

47% of mobile users expect pages to load within two seconds

A new infographic from NuBlue highlights some of the major mobile UX pitfalls to avoid. 


Other key findings include:  

  • On average, each household has access to 7.4 devices.
  • Mobile accounts for half of all traffic to ecommerce sites.
  • 1.2bn people currently use mobile for browsing the web.

Check out the infographic below for more stats.

mobile ux infographic

Nearly a quarter of UK business leaders say improving customer experience is the number one priority

Research from Accenture has found that 23% of UK business leaders believe improving customer experience is the number one priority for the coming year, ahead of generating growth revenue on 15%. 

Other key findings include:

  • 62% of UK business leaders in the study identified improving online customer experience at the heart of their digital strategy over the next 12 months, far ahead of improving the in-store experience for consumer, at 45%.
  • Less than half (45%) identified adding or improving mobile customer experience as one of their main business concerns for the coming year.
  • Nearly a quarter of UK leaders (23%) see improving their company’s differentiation in the market as one of their main priorities, much higher than any other country surveyed, such as France, where only 4% shared the same priority.
  • Only 2% of UK CMOs are responsible for digital transformation in their organisation. Instead, 40% of the business leaders in the study assign responsibility to the CEO.
  • 85% of businesses in the study work with third party providers for their digital transformation.

Culture is the biggest barrier to innovation in UK businesses

In a new report by Rare in collaboration with Manchester Metropolitan University, 33% of respondents cited culture as the biggest barrier to innovation in UK business. 

30% cited education as the biggest hurdle, while 25% believe departmental siloes are to blame. 

Other key findings include:

  • Only 27% of UK workers feel highly confident that their business will meet the future needs of innovation.
  • 79% want to help their business innovate but only 50% feel empowered to do so and only 31% feel incentivised. 
  • Less than half of businesses in the UK have any formal customer research programme, and only a third communicate their customer profiles internally. 

Nearly half of Christmas gift buyers will do it all online

Britons are planning a £24.4bn Christmas shopping spree for 760m gifts, according to new research from RadiumOne.

The reliance on the high street is waning, however. Among people aged 16+ who know how they’ll buy their Christmas gifts, 45% plan to research and buy online, rising to 58% in 45-54 year olds. 

Christmas gift shopping habits uk

76% of IT decisions makers would abandon UK to protect data privacy

In a survey of 1,000 UK and US IT decision makers, Artmotion found that the vast majority of IT decision makers would happily move their organisation’s data to another country as a result of privacy concerns. 

These concerns are also spreading to the board, with 29% of CEOs now placing data protection high up on their corporate agendas.

73% of Londoners choose their holiday accommodation based on whether it has WiFi

A new survey from Exterion Media has found that workaholic Londoners are heavily influenced by the presence of WiFi when it comes to choosing a place to stay on holiday. 

To put it into perspective, only 40% cited air-conditioning as a deciding factor while 30% cited a swimming pool. 

55% of CMOs have yet to implement multichannel marketing

New findings from Rakuten Marketing and The CMO Club suggest that senior marketers are slow on the uptake when it comes to implementing multichannel marketing. 

Other key findings include:

  • Only 11% of CMOs have put integration across online and offline channels in place.
  • 64% report a lack of resource and investment to succeed in multichannel.
  • 65% of marketing executives rely on attribution to show success, but 34% still evaluate each channel individually. 20% already use cross-data ad attribution to evaluate all performance. 

Facebook accounts for 74% of all social logins in Europe

A new infographic from Gigya highlights the way consumers use their existing social media details to authenticate their identities online across the world. 

In the third quarter of 2015, Facebook saw its share of social logins decline for the first time since Q3 2013, although it still controls 64% of all social logins globally. 

Check out the infographic below for more stats.

global social login stats infographic

Instagram beats Twitter as the most popular platform for the Rugby World Cup

The photo sharing site has overtaken Twitter in terms of overall engagement around the Rugby World Cup, although brands are still more present on Twitter. 

According to the analysis by Falcon Social, negative sentiment is also seemingly less of a problem on Instagram. Almost half of posts about the Rugby World Cup were positive. 

UK consumers take almost seven days to make a purchase online

Data from Tradedoubler based on 8m online sales has revealed some unexpected shopping habits in UK consumers, including the fact they take 6.69 days to get from the first click to making a payment when buying online.

When buying traditional retail products such as consumer electronics or health and beauty, a typical purchase involves 114 clicks, six times more than other European countries. 

The data also sheds light on the cashback-savvy British consumer, showing that 93% (compared to 82% in Europe overall) of purchases that start on cashback sites in the UK also end on cashback sites.

Two thirds of Britons over 50 use online discounts

A survey of more than 2,000 British over-50s by Vouchercloud has found that there’s been a 10% increase in over 50s searching for discounts and voucher codes.

Reasons given were that they like to buy online to save having to carry their shopping home, and they like that they can get bargains and discounts from the comfort of their own home.

Timely and vaguely relevant stat of the week…

On this day in 1945, the US government announced the end of shoe rationing. Rejoice! 

For lots more up-to-date statistics…                                           

Download Econsultancy’s Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.

It’s updated monthly and covers 11 different topics from advertising, content, customer experience, mobile, ecommerce and social.

Jack Simpson

Published 30 October, 2015 by Jack Simpson

Jack Simpson is a Writer at Econsultancy. You can follow him on Twitter or connect via LinkedIn.

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Comments (1)

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Martin Lee, User Experience Director at Cheil Worldwide

Great facts as usual :)

Where can I find data to back up the Instagram vs. Twitter success over the world cup?

about 2 years ago

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