Here are some of the Twitter highlights of the first day taken from the hashtags #MWL15 and #Insight15
Nice work @UKTV taking advantage of buying print ads in any size – editorial teams have to work around them #MWL2015 pic.twitter.com/5KYb4kJcb7
— Emma Budd (@EmmaBudd) April 29, 2015
#MWL2015 Customers are willing to pay more for better service – proof needs to be part of the sales process
— Lauren (@LaurenJonesSA) April 29, 2015
Like these final 4 points via @The_BryMan #MWL2015 …know your audience, show, don’t tell, use illustration… pic.twitter.com/SsncYwJCTh
— Andrea D. Smith (@MissADS08) April 29, 2015
Have clear editorial proposition+remember content marketing is long term Great talk Simon Michaelides @UKTV #MWL2015 pic.twitter.com/adc5mXS9IN
— Charlotte Cassedanne (@frenchlottie) April 29, 2015
Andy Mihalop from #google saying that the CMO will be spending more on technology than the CIO #mwl2015 pic.twitter.com/zyB874tN11
— Big Data for Humans (@bd4hcorp) April 29, 2015
I hate the term “omnichannel” says @HoF_Andy, implies ubiquity when each channel is different #MWL2015 #Insight15 #CustomerExperience
— Sean Davey (@SeanDaveyEsq) April 29, 2015
BT, BBC, and Dr Nick Baker – context is the key to real true insight #insight15 pic.twitter.com/wnDJgUaxFu
— GroupM Insight On… (@GroupMInsight) April 29, 2015
‘Culture beats strategy hands down’ – #MWL2015
— Marcomms Now (@Marcomms_Now) April 29, 2015
TFL operates an open system on data and have over 3000 registered developers working on Apps etc. ~ Peter Macleod, TFL Mkt. Dir #MWL2015
— SmartRail World (@SmartRailWorld) April 29, 2015
Tips from @EnglandRugby‘s Sophie Goldschmidt: champion the brand in everything you do, maintain the same look and feel #MWL2015
— Juelz (@juelzkeyte) April 29, 2015
Protect your brand online ensuring domain names related to your business will not be registered by someone else. @NetNamesDomains #MWL2015
— Elisabete Amaro (@lizzieamaro) April 29, 2015
House of Fraser was late to the multichannel game but no longer playing catch up #MWL2015 pic.twitter.com/cI0767ZVJH
— Lucy Houghton (@Houghtini) April 29, 2015
1 in 5 click & collect customers will buy incremental products if don’t have to wait and Cust Sat is high @HoF_Andy #mwl2015
— Robin Collyer (@RobinCollyer) April 29, 2015
#MWL2015: Personalisation experiments at @ShopDirect means 1.2 million permutations of the Very website are live right now
— Gail H (@gail_h) April 29, 2015
#MWL2015 – reminder of what’s the strategy about? pic.twitter.com/U15bp4TEqw
— Edyta Malesza (@dytka) April 29, 2015
A lot of marketers think about purchase journey, but ignore “enjoy” phase of customer experience says @KatyMousinho #MWL2015
— The Value Engineers (@ValueEngineers) April 29, 2015
“Don’t underestimate the power of copy” @paulrouke #mwl2015
— Emma Budd (@EmmaBudd) April 29, 2015
@HoF_Andy says success at House of Fraser has been due to multichannel. He urges retail brands to strive for one consistent voice #MWL2015
— Marketing Week Mag (@MarketingWeekEd) April 29, 2015
You can’t automate the human touch – Andy Edge, Odeon #MWL2015
— Carla Bradman (@londonisliving) April 29, 2015
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