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Once again it's that time of week where we round up a load of the most interesting internet marketing statistics that we've seen in the past seven days.

This week it includes Gov.uk's rapid response unit, wearables, mobile apps, Facebook, Twitter, giffgaff, and ecommerce in China.

For more of the same download Econsultancy's Internet Statistics Compendium...

Fixed in a day

We're all talking about wearables

  • New data published by Brandwatch shows that social media conversations around wearables have increased 190% from Q1 2013 (973,300 mentions) to Q1 2014 (2,816,814 mentions).
  • Wearables still seem to be struggling to find a real purchase outside of the US – the US market accounts for over half (70%) of the conversation about the technology, followed by the UK (7%), Canada (3%), Australia (2%) and India (2%).
  • Google Glass, Fitbit and Pebble emerged as the top three products mentioned by volume in the US, while in the UK the rankings stood as Fitbit, Nike Fuelband and Google Glass.
  • For a look at some smart products that are destined for failure, read Ben Davis' post on whether the Internet Of Thing has jumped the shark.

App users more valuable than mobile web users

  • App users are more engaged and more valuable than mobile web users, according to new data from Poq Studio.
  • Not only did app users look at more pages per session than mobile web users in Q1 and Q2, but the conversion rate and average order value was also higher from apps.

Average conversion rate from 1m sessions from January to June 2014

  • However the mobile web still accounted for more than two-thirds of revenue from m-commerce (76% in Q1 and 69% in Q2) as it generated a higher number of visits.
  • The data comes from 17 of Poq Studio's clients in Q1 and Q2 2014.

Facebook is still king for social logins

  • Data from Gigya shows that Facebook is by far the most popular social login on third-party sites, with Google+ coming second.
  • In North America Facebook accounts for just over half (53%) of social logins compared to 29% for Google+ and 12% for Yahoo, but Facebook's share rises to 62% in Europe and 82% in both South/Central America and the Middle East.

Twitter reports revenue of $312m in Q2

  • Twitter published its Q2 financial report this week, including revenue of $312m and earnings of $0.02 per share. Year-on-year revenue was up 124%.
  • 81% of Twitter's ad revenue came from mobile advertising.
  • The network's user base continued to grow, with 271m monthly active users in Q2 compared to 255m in Q1.

Giffgaff's payout

  • Mobile phone network giffgaff has paid out £1.7m to its customers so far this year as part of its online incentive scheme.
  • The company rewards its customer with points if they help answer questions in the giffgaff community forums or recommend the network to friends and family.
  • One individual earned just over £10,000 as part of the scheme.

Android continues to dominate

  • The latest smartphone sales data from Kantar Worldpanel shows that for the three months to June 2014 Android achieved a 74% share of the European market.
  • Apple came in second with 15.3% while Windows share was 8.8%.
  • Samsung remains the dominant manufacturer of Android handsets with a 44.1% share across the five largest European markets.

Chinese ecommerce sales worth $446bn

  • A new report from iResearch predicts that ecommerce sales in China will rise by more than 45% this year to $446.6bn.
  • The company had previously stated that online sales would increase to $396.4bn, but has increased this figure in part due to information included in Alibaba's IPO documents.

The guide to remarketing

  • And finally, this infographic from SaleCycle highlights the trends in global sales and abandonment across different industries.

David Moth

Published 1 August, 2014 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

1680 more posts from this author

Comments (3)

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Lauren Barham

Hi David, thanks for this post it is very interesting! I particularly like your graph about app users, I work for a marketing recruitment agency and we are pleased about the increase of app users as we have recently launched a new app in the hope that it will help job-seekers to apply for jobs more easily and is simple to use on their phone. It is definitely good to see people actively using apps more and more as smart phones become more popular! Kind regards, Lauren

about 2 years ago

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Emma Flip

Some great facts!

Can't wait till they make more wearables!

Twitter earnings increasing.

Mobile apps increasing conversion :-) how much would an app cost a sports retailers like myself? Anyone know a ball park figure?

T

about 2 years ago

Avatar-blank-50x50

Tony

Hi David,
This is good article for app users, thanks for sharing this article here.
The graph for retailer guide for re-marketing is very impressive, Sale Cycle highlights the trends in global sales and abandonment across different industries. The differentiate graph between Desktop, Mobile web, App is very good know the difference.

about 2 years ago

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