{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

How best to explain the power of mobile in 2014? What factors make for a successful mobile start-up?

Here are the four Ps of mobile.

Before we list the four P's, credit where it's due. I gleaned this list from Martin Mignot of Index Ventures. He was discussing mobile, along with some entrepreneurs, at an event hosted by Quartz and General Assembly at London's Tech Week.


This P sounds better in Martin's Swiss accent.

The penetration of smartphones has been the key factor for services like Uber. Martin described the smartphone as free infrastructure for a business. Suddenly every person with a car or moped and a smartphone is, for example, a potential delivery man.

Smartphone penetration in 2013 was 56.4% for the US, which is higher than most European countries. It's arguably only in the past two years that penetration has hit the mark where businesses are enabled through this network of smartphone owners.



WiFi availability, 3G and 4G, improved CPUs. All these things contribute to devices that are now capable of handling the tasks we demand of them.



This is a portmanteau of professional and consumer.

Martin cited Dropbox as an example of this. New companies are increasingly heading to market with a consumer offering and later moving towards enterprise, once advocates are established.


via Alexandre Dulaunoy


The main uses of mobile are somewhat cornered. Martin cited transport and communications as markets already saturated with lots of mobile solutions. So what is next?

Well, there are other markets to be tackled, use cases we haven't fully explored. And, of course, there are other smart devices. Wearables and devices that interact with your phone may kickstart the next wave of polymorphous problem solving.


For more information on mobile, check out the Econsultancy Mobile Web Design and Development Best Practice Guide and Finding the Path to Mobile Maturity.

Ben Davis

Published 17 June, 2014 by Ben Davis @ Econsultancy

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com, follow at @herrhuld or connect via LinkedIn.

852 more posts from this author

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.