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It can be hard for brands to look spontaneous and fun on social media.
We, particularly the Brits, are all too sceptical about brands doing anything other than trying to sell us stuff.
However, when brands get it right, it can be really rather special. I've rounded up some of my favourites. I should nod to Hootsuite and it's first Connect event, where I picked up the Kellogg's and Axe case studies.
See if these tweets make you laugh or cry, as they did me (mostly laugh). If you want more case studies, subscribers can shoot over to our case study archive.
Heidi Hatfield complained about a sweet wrapper in her breakfast cereal.
Kellogg’s apologised rather formally and Heidi assured them she wasn’t too traumatised. Then she cheekily requested a visit from Tony the Tiger, Kellogg’s’ Frosties ambassador.
Tony duly turned up for a spot of breakfast.
@heidimobile Just spotted your tweet. Can you DM us your phone number & someone from our Careline will call you? Thanks— Kellogg's UK (@KelloggsUK) November 22, 2013
@heidimobile Well, if you're sure! :)— Kellogg's UK (@KelloggsUK) November 22, 2013
@KelloggsUK Thinking about it though, you could send Tony the Tiger round to have breakfast with me?— Heidi Hatfield (@heidimobile) November 22, 2013
Of course, you should never work with animals like tigers or dogs.
Nokia has a great tone on its main Twitter account. It tweets some cool content but let’s look at a bit of engagement.
This is just right on the money.
OK, it’s a bit easier in B2B digital publishing to have a lark on Twitter and engage a community. But still, here’s the magic touch of Matt Owen.
@AriAgency We'll make it so.— Econsultancy (@Econsultancy) June 3, 2014
@brokenglasseye High fvie buddy!— Econsultancy (@Econsultancy) June 2, 2014
The #kissforpeace campaign wasn't always particularly personal.
And I'm not really a fan of its new advert. War is quite a difficult thing to play on.
But I must say, the part of the campaign where Axe showed some of the kisses on a giant screen in Time Square was pretty neat.
I find even the simple hello from each social team member to be quite touching. Maybe I’m particularly emotional at the moment.
Hi all, Sheila in tonight. Good service currently on the line.— Jubilee line (@jubileeline) June 5, 2014
Good morning, Alex C in today serving up your tweets. Good service on all lines, check this timeline for current status updates. Take care.— Victoria line (@victorialine) June 5, 2014
But the service levels are terrific. The stoicism has to be admired.
@TfLTrafficNews bollocks— oh_manchester (@Oh_Manchester) June 5, 2014
Great service, even for those with fruity handles.
@TfLTrafficNews thank you very much!— A M Y (@amefuckyeah) June 3, 2014
Seen any other particularly touching or fun brands on Twitter?